2026 入行 Digital Marketing 數碼營銷還有機會嗎？AI 剷除 Junior 職位、大環境內捲下的新人破局指南！

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This episode is 49 minutes long.

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This episode was published on June 1, 2026.

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from Marketing Forward 未來市野 · host IG: marketingforwardpodcast

Send us Fan Mail 【本集概述】面對 2026 年 AI 全面普及與香港經濟環境轉變，很多初級職位已被科技取代，數碼營銷的價值該如何體現？。今集宏觀分析了 2026 年香港本地市場、政治經濟大環境對企業預算的影響，並前瞻性地預測了下一波「AI 人才需求反彈」的趨勢，幫助管理者與求職者看清未來的合作方向。【精彩內容】宏觀環境剖析：從中東局勢引發的資金流向，到港人北上消費，看 2026 本地中小企的保守思維與 AI 降本現實。內捲後的反彈：為什麼當所有企業都完成 AI 降本後，下一個決勝點是聘請具備「戰略思維（Strategic Thinking）」的營銷人才？微型企業的實戰力：為什麼經營 IG Shop、搞個人 Podcast 的實戰經驗，遠比大企業流水線的實習更有 business sense？ AI 時代的必備履歷：如何利用自媒體、Podcast 或 Startup Pitching 打造個人 IP，向 HR 展現強大的主動性與 Trial and Error 精神。從操作員到 Business Consultant：為什麼未來的 Agency 和 Marketer 必須學會談 Profit Margin 與 Operation，而不僅僅是流量？技能自救法：善用 Google、HubSpot 免費認證資源，並在 AI 時代把關好後台 Strategy 與 Setting 的 Backbone。 ----------------------------------------------- 免費 30 分鐘會診：聽完這集，發現自己的網站或履歷也面臨數碼營銷轉型危機？預約我們的諮詢，為你的業務或品牌做個 AI 時代的健康檢查。預約諮詢： https://calendly.com/leveragingdigitalhk/30min 了解我們： https://leveraging-digital.com/

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2026 入行 Digital Marketing 數碼營銷還有機會嗎？AI 剷除 Junior 職位、大環境內捲下的新人破局指南！

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