2026 Winter Olympics: Faster, Higher, Richer?

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.  This week, Martin Ross and Jonathan Rest join Catherine Davies to discuss Milan-Cortina 2026 - the TOP sponsor drop-off, media rights sales, OBS broadcast tech and the winter Olympics future in 2030 and beyond.Ben Cronin and Joseph Perry send in their SpoBis insights from a snowy Hamburg, plus LIV Golf changes, the coldest-ever North American football match and how to streamline your ski suit.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.  You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Catherine Davies Contributors: Martin Ross, Jonathan Rest, Ben Cronin, Joseph PerryEditor: Lumi Lehmuskallio  Sources: 1. TCL sets out on premiumization trail at Milan Cortina2. EBU-Warner Bros. Discovery alliance lands Olympic rights in Europe to 20323. Winter sports want IOC over programme tweaks4. IOC weighs up January winter Olympics amid climate change5. OBS ups AI usage for Milan-Cortina 20266. Hyrox not ready for media rights deals, says CMO  Hosted on Acast. See acast.com/privacy for more information.