The SportBusiness Podcast

This week on The SportBusiness Podcast, with the World Cup finished, Jonathan Rest and Martin Ross turn their attention to European club football with a major sponsorship deal on the horizon and a new US broadcaster for the Bundesliga.THE NEWSROOM: Hyundai is poised to become the latest blue-chip brand to sponsor the Uefa Champions League, ECB avoids betting embarrassment as The Hundred shirt sponsorships are finalised and fines for 'parasitic' ambush marketing in Italy at the Winter Olympics.INSIDE THE DEAL: Joseph Perry analyses the Bundesliga's US rights gamble, a deal that increases its cable exposure but sees the bulk of matches streamed on a ticketing platform making its first foray into sports broadcasting.AOB: On the ground in Glasgow as the scaled-back 2026 Commonwealth Games begin, Under Armour has last laugh over pink boots and a Turkish shooter doppelganger. Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin RossContributor: Joseph PerryEditor: Matthew StoreySources:1 TV records fall as La Roja earns second star2 EXCLUSIVE: Hyundai in, Just Eat out for UCL3 Milan-Cortina ‘parasitic’ marketers fined €2.5m4 The Hundred fills shirt sponsor slots at 11th hour5 Bundesliga rolls the dice with Versant, Telemundo6 TV deals for Glasgow 2026 in Apac, Caribbean, Africa7 Cost-cutting keeps Commonwealth Games alive8 Ticket sales ‘on track’ for ‘on budget’ Glasgow 2026 Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, Jonathan Rest and Martin Ross discuss a major development in the commercialisation of European football as the World Cup enters the final straight.THE NEWSROOM: With CAA Eleven out of the race for Uefa men’s national team rights and Relevent in the mix, what could the future look like under a new agency model? Plus, Visit Rwanda’s surprise shirt deal with Aston Villa following the end of its controversial Arsenal sleeve sponsorship.INSIDE THE DEAL: Faaez Samadi explains why Ralph Lauren invested heavily in a Wimbledon sponsorship, fashioning new inventory after losing its line judge asset.AOB: MLS plans to ‘Take It From Here’ post World Cup, tins hats out for the next Ligue 1 rights auction and who's buying a Premier Padel tote bag? You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin RossContributor: Faaez SamadiEditor: Gwen GourvellecSources:EXCLUSIVE: CAA Eleven set to lose Uefa contractVisit Rwanda makes the switch to Aston VillaCompetition drives Ralph Lauren uplift for WimbledonBramly picked to replace de Tavernost at LFP MediaMLS targets World Cup momentum with biggest-ever campaignFanatics lands Premier Padel merchandising deal Hosted on Acast. See acast.com/privacy for more information.

In a change to the usual format, the SportBusiness Podcast comes live from the city of London. There's the usual World Cup chat, we discuss whether 'Brand Beckham' is a help or hindrance, and we take questions from attendees at SportBusiness Live.THE NEWSROOM: We debate football in the US once the World Cup leaves, whether rugby union will lose out after the NRL's multi-billion TV deal and debundling of commercial rights in women's sport.AOB: Silverstone's pit lane turns into a catwalk, Wimbledon finals and the new football season is under way before the old one has ended.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Co-hosts: Jonathan Rest, Martin RossContributors: Joseph Perry, Matthew Williams, Maria Kholodova, Matthew Glendinning Editor: Lumi LehmuskallioSources:Tebas leads charge against Fifa’s ExpressVPN deal | SportBusinessVPN sponsorship of football under scrutiny due to piracy concerns | SportBusiness MediaWomen’s cricket has achieved commercial ‘lift off’, says ICC’s Dahiya | SportBusiness SponsorshipHosts break World Cup TV records - for the last time? | SportBusinessNRL enters history books with record TV deals | SportBusinessNetflix outmuscles rivals for Women’s World Cup | SportBusiness Media Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, Martin Ross returns from the World Cup to chew the fat with co-host Jonathan Rest in the week that we also launch the new SportBusiness Gameday newsletter.THE NEWSROOM: On-the-ground World Cup reflections and an interview with On Location President Paul Caine on how hospitality sales are tracking. Plus, the UCI foregoes profit in a bid to accelerate cycling’s growth in Africa.INSIDE THE DEAL: New recruit Jake Holmes joins the pod to introduce SportBusiness Gameday and explain the AELTC’s ongoing expansion travails nearly eight years on from its deal with Wimbledon Park Golf Club.AOB: The latest on the possible NBA Europe franchise line-up, emotional support tacos for World Cup losers and who’s charging what for bull running TV rights?You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Co-hosts: Jonathan Rest, Martin RossContributors: Jake HolmesEditor: Gwen GourvellecSources:Smaller price gap aids On Location World Cup salesUCI posts seven-figure loss after hosting fee dropWimbledon’s court battle heads to tie breakAELTC rejects alternative on-site court planEuroLeague, football clubs in NBA Europe contentionEXCLUSIVE: Handful of bidders for London’s ‘$1bn NBA team’ Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, Joseph Perry completes his stand-in duties alongside Jonathan Rest. The pair discuss an upcoming tender in one of European football's challenger leagues, a seismic announcement in Canadian TV and the week’s industry snippets, including a special dispatch from Lions Sport in Cannes.THE NEWSROOM: The Polish Ekstraklasa has hired IMG to lead its upcoming domestic media rights sales process. What will the agency bring to the table, and who may challenge serial incumbents Canal+ and TVP? Plus, a sponsorship agency appointment highlights growing synergies between MotoGP and F1.INSIDE THE DEAL: Catherine Davies returns to the pod to discuss a bombshell decision in Canadian sports media, as CBC calls time on its 75-year run broadcasting primetime Saturday night NHL games. What next for CBC, and Rogers' sublicensing hopes?AOB: Musings from Cannes, previewing Uefa Champions League rights deals to come in the US and South Korea, a tax-friendly NBA mega trade and predicting football's next fashion fad.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Co-hosts: Jonathan Rest, Joseph PerryContributors: Catherine Davies, Imran YusufEditor: Lumi Lehmuskallio1 CazéTV hails success of World Cup streams | SportBusiness2 IMG to lead Ekstraklasa domestic rights process | SportBusiness3 Ekstraklasa and Canal Plus sign off on PLN1.3bn, four-year contract | SportBusiness4 CAA Sports adds MotoGP to motorsport portfolio | SportBusiness5 MotoGP manufacturers in milestone collective deal | SportBusiness6 Rogers calls time on CBC’s 75-year NHL run | SportBusiness Media7 Rogers ‘to shell out’ $7.7bn for NHL renewal | SportBusiness8 Korean broadcasters given 10 days to make Uefa bids | SportBusiness Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, Joseph Perry steps in as co-host alongside Jonathan Rest, while Martin Ross provides a Fifa World Cup punter's perspective after attending Scotland-Haiti.THE NEWSROOM: Record-setting audiences tune in for the opening games of the World Cup while we debate TV studios and complain of sleep deprivation. Jon returns from Dubrovnik to give the lowdown on E1's investment search, commercial model and why celebrity owners are here to stay.INSIDE THE DEAL: Ben Cronin joins to analyse the sponsorship dollars generated by Fifa for this World Cup. Where are the deals coming from, what new categories have been opened up, and what does it tell us about the next sales cycle?AOB: Previewing what's on the agenda for the IOC's new head of media rights following a double departure, Man Utd finally says yes to All or Nothing, and Capelli's Cape Verde bet pays off.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Co-hosts: Jonathan Rest, Joseph PerryContributors: Ben CroninEditor: Lumi LehmuskallioSources:1 World Cup kicks off with record US TV audiences | SportBusiness2 PIF committed to E1 amid broader sports rethink | SportBusiness 3 E1 nears €20m raise to fund second fleet, US push | SportBusiness On the Money 4 US brands and Aramco mega-deal drive record Fifa sponsorship income | SportBusiness Sponsorship5 AB InBev extends World Cup rights to 2030 | SportBusiness6 EXCLUSIVE: Rights team exits prompt IOC search | SportBusiness7 Amazon lands Man United for All or Nothing series | SportBusiness Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, it's a World Cup preview special as Jonathan Rest is joined by Martin Ross, who - with passport and kilt at the ready - prepares to head out to the US with the Tartan Army. THE NEWSROOM: Two more sponsorship deals in controversial categories close out Fifa's World Cup programme, while there are a few last-minute TV contracts to sort. In non-football news, the PGA Tour makes a move on Australia and there are tax developments in Canada for Netflix, Amazon et al.INSIDE THE DEAL: Frank Dunne joins to share insights on his deep dive into the broadcast revenues driving the World Cup's commercial success. More inventory equals more cash, of course, but new income streams are also unlocked for the first time.AOB: Previewing a major winter sports federation presidential election, E1 racing in picturesque Dubrovnik and Golden Boot winners, past and present.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Co-hosts: Jonathan Rest, Martin RossContributors: Frank DunnerEditor: Lumi LehmuskallioSources:Kraken deal adds to World Cup programmeExpressVPN joins Fifa’s World Cup sponsor rosterPGA Tour enters key LIV market with Australia deal | SportBusinessJas deal averts World Cup blackout in ThailandFifa reels in revenue from YouTube, TikTok firstsFifa earns China uplift as challenging Asia sales endIn Focus: Fifa World Cup | SportBusiness MediaWPP’s Copas replaces Basso as E1 CEO | SportBusiness Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, Jonathan Rest and Joseph Perry return from the Champions League final to pore over big European football topics with Martin Ross.THE NEWSROOM: High stakes for latest Uefa club comps sponsor secured by RFP/UC3, UCL piracy numbers, why now for Uefa’s national teams tender and who’s winning AFC’s agency tender?INSIDE THE DEAL: The ECB’s sponsorship strategy overhaul, aided by Two Circles, and driven by fresh thinking and new inventory opportunities. Matthew Williams has all the details.AOB: Absent World Cup kits, F1 back on German FTA TV and a pawsome return for the Stanley Pup You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Co-hosts: Jonathan Rest, Martin RossContributors: Joseph Perry, Matthew WilliamsEditor: Lumi LehmuskallioSources:EXCLUSIVE: Bet365 close, Alibaba signs as Uefa eyes €1bn windfallEpstein: AB InBev and PepsiCo UC3 deals send ‘strong message’EXCLUSIVE: Uefa invites national team rights bidsEXCLUSIVE: AFG-Sela preferred AFC bidderCentralisation backed despite Benfica resistanceEXCLUSIVE: Sky retains exclusive ATP Tour rightsNew assets, new approach: inside the ECB’s sponsorship resetLive F1 returns to RTL following Sky takeover Hosted on Acast. See acast.com/privacy for more information.

This week, Martin Ross, Maria Kholodova and Matthew Glendinning are in Paris to bring you the lowdown from the inaugural SportGen Summit, plus the usual look at major industry stories.We explore PSG’s brand building targets internationally and commercial approach, and Gucci’s landmark Alpine F1 title deal. Why Roland Garros host broadcaster Whisper rejected a sale to private equity to retain its independence and how co-founder David Coulthard views its approach to live sports production.A snap tender for Uefa club Spanish-language rights in the US also comes under the microscope, along with Fifa’s long-awaited TV deal in India.Plus, a EuroLeague Final Four dispatch from Athens, an Enhanced Games watch-along and tennis headwear tips.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Co-hosts: Martin Ross, Maria KholodovaContributor: Matthew GlendinningEditor: Lumi LehmuskallioSources:Gucci makes grid history with Alpine title dealTight Uefa club deadline for Spanish TV rights in USFifa close to Zee deal for World Cup rights in IndiaPrivate ownership for Whisper as Sony divestsPSG eyes commercial income hike from sale of major assetsEnhanced Games devoid of sponsors, broadcastersEuroLeague to roll out new distribution model Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross discuss some major developments in European football, a crucial media rights deal for a challenger sport and the week’s industry snippets.THE NEWSROOM: As Uefa issues a snap tender for men’s national team commercial rights, what does it mean for incumbent CAA Eleven and the 2028-36 cycle? Plus, Uefa club competitions finals paywalled by TNT Sports.INSIDE THE DEAL: Netball Australia courts reach and revenue from Nine Entertainment. Joseph Perry joins as we break down the deal and World Netball’s battle for rights fees ahead of its Commonwealth Games exposure window.AOB: The Enhanced Games debut, Sønderjyske’s MoM motors along and who wants to broadcast robot fighting?You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Co-hosts: Jonathan Rest, Martin RossContributor: Joseph PerryEditor: Lumi LehmuskallioSources:EXCLUSIVE: Uefa invites national team rights bidsChinese brands double down on family-friendly Uefa national team eventsPodcast – Team Talk: Champions League rights sales – then and nowPodcast – Making it Relevent: New Uefa agency team assembledTNT eyes Max audience with Uefa finals paywallsNetball Australia finds reach, revenue with NineEnhanced Games devoid of sponsors, broadcastersPodcast - Enhanced Games: Where’s the commercial injection? Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross are back to delve into the headline stories of the week and take a look at a big-ticket football sponsorship.THE NEWSROOM: Game over for YOG? The rationale, plus significant IOC funding, for the late Jacques Rogge’s labour of love are called into question. Plus, Bruin’s bet on more Matchroom growth.INSIDE THE DEAL: Sports Illustrated Tickets expands its Premier League sponsorship portfolio by landing a 12-year deal with Aston Villa. A route into taking over ticket operations? Matthew Glendinning explains.AOB: A stadium dilemma – Ajax Styles it out, a sleeve sponsorship courts attention and ‘No Broke Boys’ at LIV Golf.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin RossContributor: Matthew GlendinningEditor: Lumi LehmuskallioSources:Youth Olympic Games to hit the skids?Hearns sell 15% of Matchroom to BruinMatchroom profits uptick spurred by darts, boxing(ARCHIVE) Hearn: Matchroom equity sale still likelySI Tickets puts Villa at heart of Premier League pushSports Illustrated Tickets trades on licensed name for market push  Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross bring you analysis of this week’s industry developments, big numbers and the context behind the headlines.THE NEWSROOM: We look at the reasons behind the International Table Tennis Federation’s $14.4m loss, its sale of more WTT equity and what the future holds. Plus, DAZN’s $100m ViewLift swoop driven by a rights opportunities and US ambitions.INSIDE THE DEAL: Ben Cronin on why Uefa’s first-ever corporate strategic sponsorship with Schwarz Group represents one of the confederation’s most significant commercial innovations in a shift beyond its traditional competition-based sponsorship model.AOB: Guardians League launch – a life-saving addition to the sports landscape? And Fox Sports is offering you $50K to watch DR Congo v Uzbekistan.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Co-hosts: Jonathan Rest, Martin RossContributor: Ben CroninEditor: Lumi LehmuskallioSources:ITTF sells 10% WTT stake after loss-making 2025Long-serving ITTF, WTT CEO Dainton exitsDAZN swoops for ViewLift to bolster US prospectsSchwarz Group corporate deal marks commercial first for UefaLidl shops for more Uefa sponsorship rights  Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross analyse the industry’s heavy-hitting stories, go deep on a football media rights deal with lessons for the wider market and, as always, review the trends shaping the industry.THE NEWSROOM: The Bundesliga’s lengthy – and often controversial – search for external funding leads to Adidas providing a €100m facility loan and extending its ball supply deal. Where’s the money going and where does the German league body look next? Plus, IMG fully back in media rights business with World Rugby.INSIDE THE DEAL: Maria Kholodova joins us to look at Norwegian football’s 10% uplift in its domestic broadcast deals in a bear market. We break down the what, but more importantly, the why.AOB: A Miami GP look ahead, a man called Fifa and does LaLiga’s rights inventory pack a punch?You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Co-hosts: Jonathan Rest, Martin RossContributor: Maria KholodovaEditor: Lumi LehmuskallioSources:Bundesliga scores €100m Adidas loan facilityON THE MONEY: A German solution to a German problemSerie A returns to CCTV in China for season finaleIMG reprises World Rugby rights role with gaze on USSportBusiness Media: Rugby World Cup In FocusNorwegian football’s early gamble pays offEliteserien pulls OTT service over VPN concernsLaLiga rights on market in seven European countries  Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross pick apart the week’s headlines and address some big-ticket issues affecting the sports industry:THE NEWSROOM: An in-depth look at the imbalance between padel’s surging participation and commercial performance. Which revenue-generating sectors are serving up growth and why some baseline figures haven’t improved? Plus, key media rights developments for three European football leagues.INSIDE THE DEAL: As the debate around LIV Golf and PIF rages on, we look at that investment but broaden the discussion out to the wider Saudi sports ecosystem, from the Saudi Pro League to SURJ. Matthew Glendinning joins to offer on-the-ground reflections after his trip to Riyadh.AOB: A London Marathon participant to hog the limelight and a Killer setlist at the Enhanced Games. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Co-hosts: Jonathan Rest, Martin RossContributors: Matthew GlendinningEditor: Lumi LehmuskallioSources:Full Swing on Netflix suffers audience dropSaudi enters padel as 54 gets new Hexagon event remitWill PIF let LIV die?PODCAST: Unpacking losses at LIV, European Tour and DAZNSURJ INTERVIEW: DAZN to grow in Saudi, Mena ‘in measured way’Saudi Prince’s KHC takes majority stake in Al-HilalSponsorships make case for PIF as ‘impactful investor’Record rights fees in new Norwegian domestic cycleDAZN to honour Pro League deal next seasonCentralisation backed despite Benfica resistance Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, co-hosts Martin Ross and Jonathan Rest delve into the topics and trends shaping an eventful week for the sports industry:THE NEWSROOM: Maria Kholodova joins as we discuss Netflix’s surprise and controversial Concacaf Gold Cup move in Mexico amid political calls for the government to defend free access to major sports events. Plus, Alibaba’s impending Uefa sponsorship, IMG leadership changes and more profits for Matchroom Sport.INSIDE THE DEAL: Matthew Williams gets under the bonnet of Ford’s new MLB sponsorship and its Independence Day activation, but also the league’s sponsorship appeal further afield.AOB: A challenge to the Belgian Pro League’s planned format and some bog-standard suggestions for additions to the new Matchroom Talent Agency.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Co-hosts: Martin Ross, Jonathan RestContributors: Maria Kholodova, Matthew WilliamsEditor: Lumi LehmuskallioSources:Netflix nets exclusive Gold Cup rights in MexicoListed events call made to Mexican governmentNetflix outmuscles rivals for Women’s World CupEXCLUSIVE: Alibaba nears expansive Uefa dealCBO role for Francis in IMG leadership changesMatchroom profits uptick spurred by darts, boxingZDF ends Tour de France exile in new rights dealFord backs MLB’s Fourth of July pushPODCAST - Netflix blows rivals out of the water to land Women’s World Cup in US Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, Martin Ross is joined by Joseph Perry to give listeners the intel behind the latest industry stories and go deep on big topics.THE NEWSROOM: How Publicis’ $500m move for 160over90 represents its ‘big bet on sport’ in the AI era. Plus, the details behind Chelsea’s record £262.4m pre-tax loss.INSIDE THE DEAL: Frank Dunne explains how Fifa rejected a conditional offer for 2026 World Cup rights as Italian broadcasters hedged their bets on the national team qualifying. We bring you the lowdown on deals struck with Rai and DAZN.AOB: A looming UCL broadcast rights deadline, Unilever showering the public with World Cup products and the SportAccord curse strikes again.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Co-hosts: Martin Ross, Joseph PerryContributor: Frank DunneEditor: Lumi LehmuskallioSources:1. Emirates Arena renamed after fruitless search2. Spurs ups income, Chelsea posts record loss3. Publicis to buy 160over90 amid ‘big bet on sport’4. Italy no-shows weigh heavily on World Cup value5. Bumper Rai, TVP ratings for World Cup heartache6. RFP, UC3 ready mass-markets sales process  Hosted on Acast. See acast.com/privacy for more information.

This week on The SportBusiness Podcast, we shake up the format as co-hosts Martin Ross and Jonathan Rest bring you the latest insights from the cutting edge of the industry.THE NEWSROOM: The launch of the $300m Premier Jumping League – its business model, backstory and disruption in showjumping. And the latest on investment in the NFL’s flag football league and its commercialisation.INSIDE THE DEAL: Ben Cronin explains why Mistral, Europe’s most valuable AI start-up, has invested in professional cycling and how the tech-led sponsorship sector is rapidly evolving.AOB: Bidding for NBA Europe teams reaches $1bn and the fallout from a dramatic night of Fifa World Cup playoffs.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Co-hosts: Jonathan Rest, Martin RossContributor: Ben CroninEditor: Lumi LehmuskallioSources:1. NFL unveils elite investor roster for pro flag venture2. IFAF to diversify revenue mix to lessen NFL reliance3. Returning McCourt backs Premier Jumping League4. Mistral flies the flag for European AI sector in Team Visma deal5. Euroleague to tap private markets, re-engages NBA6. DAZN, Rai to share World Cup coverage in Italy  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.  This week, we look at the decision to snub riches elsewhere and keep snooker’s World Championships at The Crucible and what the deal means for the sport.Jonathan Rest is back from Toronto, where he spoke to industry leaders about Rogers and its MLSE stake, the C$11bn NHL rights deal, big tech and the CRTC’s OneSoccer v Rogers ruling.We report from Sportel Singapore, as Joseph Perry offer insights into the latest media rights sector developments, and Ben Cronin weighs in from Spain on LaLiga’s Jornadas de Clubes. Plus, flying discs and the World Paint Drying Championships.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Catherine Davies Contributors: Jonathan Rest, Martin Ross, Joseph Perry, Ben CroninEditor: Lumi Lehmuskallio  Sources: 1. Rogers ‘to shell out’ $7.7bn for NHL renewal2. EXCLUSIVE: CSME ‘open for business’ to investors3. Snooker Worlds remain at Crucible for the long term4. Regulator backs OneSoccer in Rogers carriage row5. Serie A, LaLiga exploring overseas match options6. AFC halts bidding for 2031, 2035 Asian Cups7. EXCLUSIVE: WFDF targets World Frisbee rebrand  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Matthew Williams and Faaez Samadi join Catherine Davies to discuss the latest sponsorship trends in the Indian Premier League as the curtain rises on the latest iteration.Jonathan Rest looks at why IPL franchises are attracting billion-dollar bids and what this means for cricket’s future as a business. Lalit Modi, the league’s founder, also weighs in with his take on the next media rights cycle.Plus, we look ahead to what’s next for the US major leagues with on-the-ground observations from New York, and is latency killing the streaming star?You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Matthew Williams, Faaez Samadi, Jonathan Rest, Lalit ModiEditor: Lumi Lehmuskallio Sources: 1. Cricket the battleground in India’s AI arms race2. Gemini’s IPL deal follows ChatGPT’s WPL tie-up3. India leads the way as T20 nations split on shirt sponsorship strategy4. Sunrisers, Super Giants replace Dream11 on shirts5. Investors circle rare deals for IPL team stakes6. JioStar hits record revenues in first quarter7. BBC trial aims to shrink streaming latency8. Sky extends, expands Masters coverage  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.  This week, Martin Ross and Joseph Perry join Catherine Davies to discuss the implications of the Premier League’s D2C launch in Singapore. Why now, what next and how do other major European leagues compare in the streaming space?Then, Martin and Joseph take a look at fiscal challenges for Europe’s public-service broadcast sector in the big tech era – in light of a decision by voters in Switzerland not to reduce their TV license fee payments.Plus, a lookahead to Sportel Singapore, mixed viewing figures for F1’s Drive to Survive and the winter Paralympics opening ceremony, as well as a novel sponsorship activation touching down in the Paulista state league final.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Catherine Davies Contributors: Martin Ross, Joseph PerryEditor: Lumi Lehmuskallio Sources: 1. EPL makes long-studied Singapore D2C move2. EPL to have Olympia HQ for in-house production3. European leagues stumble towards D2C as market hardens4. SRG SSR delivered crucial licence fee backing5. Swiss sports bodies oppose TV licence fee cut6. Winter Paralympics: Rai ratings solid, RTVE meagre  Hosted on Acast. See acast.com/privacy for more information.

This month Inside the Deal tackles one of the biggest deals in the industry for years: the Paramount Skydance deal to buy Warner Bros. Discovery.  The deal brings together two giants of the global media industry.  The podcast looks at the merger through a very specific lens: what it means for the sports media rights in Europe.  This involves assessing the combined sports rights portfolio of the two companies, and where that positions the new merged entity in the battle to be a dominant provider of sport globally. It looks in detail at Paramount’s recent surprise move on the rights in the UK and Germany to Uefa’s club competitions. And it examines potential targets for Paramount-WBD in the coming years, with a particular focus on the next domestic rights auctions of England’s Premier League and Germany’s Bundesliga. Frank Dunne, Editor-at-Large of SportBusiness, discusses these topics with Joseph Perry, Editor of SportBusiness Media, and Jonathan Rest, Chief Correspondent of SportBusiness.  You can subscribe to Inside the Deal on Apple Podcasts, Spotify and Amazon Music. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Frank Dunne   Contributors: Joseph Perry, Jonathan Rest  Editor: Lumi Lehmuskallio  Sources:1 Battle for WBD reignites as Paramount talks resume | SportBusiness 2 WBD in line for full Paramount takeover | SportBusiness 3 WBD board, again, rejects ‘inferior’ Paramount bid | SportBusiness 4 Paramount ‘confident’ in NFL, UFC relationships | SportBusiness 5 WBD board rebuffs Paramount Skydance’s offer | SportBusiness 6 Paramount sues WBD amid takeover battle | SportBusiness Media 7 Big Five rise lays down marker for new Uefa era | SportBusiness Media 8 Paramount makes 10-figure bet on UCL breakthrough | SportBusiness Media 9 UFC on TNT? Paramount takeover creates flexibility | SportBusiness Media 10 Skydance inks protracted Paramount takeover | SportBusiness Media  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, we pay tribute to a highly-respected and much-loved industry colleague, Matt Cutler, who passed away late last month after a brave battle with cancer.Ben Cronin and Matthew Williams join to discuss the latest new deals and notable trends in Formula 1 sponsorship as the curtain rises on the 2026 season in Melbourne. Plus, Martin Ross and Jonathan Rest report from the FT Business of Football Summit, we look at DAZN’s FIBA slam dunk, Apple’s F1 plans and an end to the Enhanced Games sponsorship drought.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Frank Dunne, Matthew Glendinning, Martin Ross, Jonathan Rest, Ben Cronin, Matthew WilliamsEditor: Lumi Lehmuskallio Sources: EXCLUSIVE: Etihad lines up McLaren F1 deal Barclays enters F1 with Williams, Anthropic signs on Cadillac strikes related party deal with TWG AI The Global Motorsport Report EPL makes long-studied Singapore D2C move DAZN nets exclusivity over Fiba’s Courtside 1891 Apple drives chunky US rights fee uplift for F1 Enhanced Games: Where’s the commercial injection? Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Matthew Glendinning joins Catherine Davies to hone in on Chelsea’s third front-of-shirt sponsorship deal in as many years and why its leading shirt asset has been so hard to shift.Then Martin Ross looks at LaLiga and Serie A international media rights sales as league executives descend on the FT Business of Football Summit in London.We also shine a spotlight on the padel craze hitting Scotland, Olympic TV audiences in Canada and a Sunset+Vine production deal with a long tail. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Matthew Glendinning, Martin RossEditor: Lumi LehmuskallioSources: 1. Chelsea signs IFS in latest short-term shirt deal 2. EPL clubs face more betting sponsor curbs 3. FPT sleeve deal kickstarts Chelsea’s on-kit sales 4. LaLiga invites media rights bids across the Nordics 5. Peak makes key APAC hire with Amazon’s Edelston 6. Bundesliga return for Fox in Mexico, Central America  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.  This week, Martin Ross joins Catherine Davies to discuss Iris’ grab of in-flight and in-ship rights to the Olympics and what it means for a sector long dominated by IMG’s Sport 24 channels but now being disrupted by new tech.Matthew Glendinning digs deep into a proposal put to English Premier League clubs to adopt a central sponsorship model for perimeter advertising sales – and whether they could rival the Uefa Champions League for revenues from the sector.Plus, Olympic ice hockey audiences, and politicians going big on pay TV subscriptions in the halls of power.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Catherine Davies Contributors: Martin Ross, Matthew GlendinningEditor: Lumi Lehmuskallio Sources: 1. Iris enters in-flight, in-ship space with Olympics deal2. Formula 1 returns to IMG’s Sport 24 in three-year deal3. IMG doubles down on Sport 24 business in long-term Panasonic deal4. EPL clubs mull central sponsorship proposal5. Uefa club competition revenue hits €4.4bn6. Uefa women’s football close to €100m sponsorship mark7. Voumard: TOP sponsor negotiations in good place Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross and Jonathan Rest join Catherine Davies to break down the latest developments, departures and disclosures at Mediapro, the Spain-based global sports media rights and production agency.Ben Cronin provides an analysis of the Chinese EV industry’s rising influence in the sports sponsorship sector, in the week that Manchester City became BYD’s latest sponsorship interest.Also, a look at TOP sponsor branding and activations at the Milano-Cortina winter Olympics, and a broadside against ‘billion-strong’ audiences for sports events on TV.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Martin Ross, Jonathan Rest, Ben CroninEditor: Lumi Lehmuskallio Sources: 1. NVP lays down local challenge to Mediapro2.  Heidenreich exit continues Mediapro exodus3. EXCLUSIVE: Seibert bows out in latest Mediapro exit4. Chinese EV brands search for affinity, creating big opportunity for sport5. BYD enters EPL with Man City training kit deal6. BYD joins Commonwealth Games sponsor line-up7. TCL sets out on premiumization trail at Milan Cortina  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.  This week, Martin Ross and Jonathan Rest join Catherine Davies to discuss Milan-Cortina 2026 - the TOP sponsor drop-off, media rights sales, OBS broadcast tech and the winter Olympics future in 2030 and beyond.Ben Cronin and Joseph Perry send in their SpoBis insights from a snowy Hamburg, plus LIV Golf changes, the coldest-ever North American football match and how to streamline your ski suit.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.  You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Catherine Davies Contributors: Martin Ross, Jonathan Rest, Ben Cronin, Joseph PerryEditor: Lumi Lehmuskallio  Sources: 1. TCL sets out on premiumization trail at Milan Cortina2. EBU-Warner Bros. Discovery alliance lands Olympic rights in Europe to 20323. Winter sports want IOC over programme tweaks4. IOC weighs up January winter Olympics amid climate change5. OBS ups AI usage for Milan-Cortina 20266. Hyrox not ready for media rights deals, says CMO  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Matthew Glendinning joins Catherine Davies to talk about the emergence of the predictive market sector as a potential game changer in sports sponsorship.Matthew Williams calls in from Mumbai to report on the latest trends in the Indian sponsorship market, while Jonathan Rest breaks down the latest developments at the Professional Fighters League as it adapts its format, calendar and ownership structure. Plus, a wearable tech spat at the Australian Open.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Matthew Glendinning, Matthew Williams, Jonathan RestEditor: Lumi Lehmuskallio Sources: 1. Polymarket surge continues with MLS deal2. NCAA calls out college sport prediction markets3. Kit supply deadline looms for Indian national team4. Knighthead, 885 up PFL stakes as founder Davis exits5. Oberlander takes COO role at PFL6. Tenfield strikes late to net AUF production rights7. Whoop wearable tech spat hits Australian Open  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.  This week, Frank Dunne joins Catherine Davies to talk about the crisis engulfing Belgian football as the Pro League’s contract dispute with DAZN leaves all parties in a Catch-22 situation.Martin Ross reveals possible tweaks to European rugby’s Champions Cup and analyses EPCR’s broadcast, event hosting and sponsorship business. Plus, the UCL league phase crescendo, OFC Pro League takes to the (damp) pitch and what sports fans watched on Netflix.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.  Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Host: Catherine Davies Contributors: Frank Dunne, Martin Ross, Jonathan RestEditor: Lumi Lehmuskallio  Sources: 1. Catch-22 situations leave Belgian football in a bind2. DAZN ordered to continue Pro League contract3. EPCR selling rights in-house as agency deals end4. OFC appoints TGI Sport to commercial role5. Netflix ready to go all-cash to seal WBD swoop6. Matchroom takes darts to Saudi in new hosting deal  Hosted on Acast. See acast.com/privacy for more information.

Why is Visit Rwanda spending over $20m per year sponsoring two LA-based sports franchises?How do the recent deals with the NBA's Clippers and the NFL’s Rams fit into the country’s wider sports sponsorship strategy?Why did the Premier League’s Arsenal choose not to renew its deal with Visit Rwanda?Why are three central African countries – Rwanda, the Democratic Republic of the Congo and the Republic of the Congo – targeting sport to promote themselves?Matthew Glendinning, European Sponsorship Editor at SportBusiness, discusses these topics – including a full breakdown of the financials of the deals – with Frank Dunne, SportBusiness’s Editor-at-Large.You can subscribe to Inside the Deal on Apple Podcasts, Spotify and Amazon Music. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Frank DunneContributors: Matthew GlendinningEditor: Lumi LehmuskallioSources:1 Visit Rwanda commits major spend on LA-based properties | SportBusiness Sponsorship  2 Visit Rwanda enters US with Clippers, Rams | SportBusiness Sponsorship 3 Arsenal opts against renewal with Visit Rwanda | SportBusiness Sponsorship 4 DRC follows Rwanda visibility path with AC Milan and Monaco | SportBusiness Sponsorship 5 Barcelona deal extends DR Congo’s football drive | SportBusiness Sponsorship 6 Congo enters French football with Lyon deal | SportBusiness Sponsorship 7 Tourism sector provides growth for sport in post-Covid boom | SportBusiness Sponsorship Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.Maria Kholodova and Martin Ross join Catherine Davies to serve up an Australian Open commercial overview and the innovations driving wider media value for the first grand slam of the year.Jonathan Rest and Catherine then delve into the first-ever media and sponsorship rights auction held by the AUF, Uruguay’s football association, which netted a three-fold increase in revenues, but may deal a lethal blow to the country’s cable industry - an exercise with lessons for the wider sports industry.Also, a look at Fifa World Cup betting rights, what next for Australia’s Big Bash and shopping for streaming subscriptions in the Lidl middle aisle.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Maria Kholodova, Martin Ross, Jonathan RestEditor: Lumi LehmuskallioSources: 1. ANZ adds naming rights in Australian Open renewal2. Broad appeal, premium feel key to tennis sponsorship growth3. Cartoon feeds, expanded coverage drive AO’s engagement push4. EXCLUSIVE: Sony to renew Australian Open in India5. Wowow nets Australian Open renewal in Japan6. AUF triples media revenue in tumultuous tender7. Stats Perform in landmark Fifa betting rights deal Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. Martin Ross joins Catherine Davies to scrutinise the Enhanced Games’ commercial model with still no sponsors or broadcasters announced, but the sale to consumers of ‘supervised medication’ and supplements expected to outstrip revenue from both.The betting sponsorship market in Brazil also comes under the microscope as Matthew Glendinning provides an overview of a highly volatile but desirable market.Plus, a court date for ISL and World Aquatics, and sad news for fans of Mongolian yak polo as we bid a fond farewell to IMG’s Trans World Sport. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Martin Ross, Matthew GlendinningEditor: Lumi Lehmuskallio  Sources:1. Enhanced Games devoid of sponsors, broadcasters2. Santos cuts short 7K deal by ‘mutual agreement’3. Betano replaces Pixbet at Flamengo4. How online betting sponsors made Brazilian football the ultimate FOMO market5. World Aquatics settles with swimmers in ISL case6. ISL eyes 2026 return with revised model Hosted on Acast. See acast.com/privacy for more information.

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.In 2018, the Infront agency and streamer DAZN paid €500m for the rights to European handball from 2020 to 2030. It was a deal set to transform the financial health of handball for a decade.  But in 2023, DAZN unexpectedly stepped out. Then, in December 2025, in an even more dramatic turn of events, the federation agreed with Infront that the agency would scale back its role massively from July 2026, handing back many rights to the EHF’s in-house marketing team. Jonathan Rest, Global News Reporter of SportBusiness, tells the story of what happens when one man’s vision to transform the commercial fortunes of a sport bumps up against unforeseeable market realities.  You can subscribe to Inside the Deal on Apple Podcasts, Spotify and Amazon Music. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Frank Dunne   Contributors: Jonathan Rest  Editor: Lumi Lehmuskallio   Links: 1 EHF to take fresh approach to marketing rights | SportBusiness Media 2 EHF seeking large uplift this autumn for unified offering | SportBusiness Media 3 EHF set for tender launch under new rights strategy | SportBusiness Media 4 Infront, Perform tie up rights to European handball | SportBusiness Media 5 EHF secures 300% increase as Infront and Perform join forces | SportBusiness Media 6 EHF kicks off Infront, DAZN pact with digital overhaul | SportBusiness 7 Machineseeker extends Champions League Men title sponsorship, EHF lands MOL as new partner | SportBusiness  8 Infront negotiates revised EHF deal upon DAZN exit | SportBusiness 9 DAZN deals with Dyn after ending EHF sales role | SportBusiness Media 10 Infront’s EHF club remit ends, keeps Euros role | SportBusiness  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross and show host Catherne Davies chew the fat over the news highlights of an eventful and often tumultuous year. Olympic esports, Uefa rights sales, a new broadcast player in Saudi Arabia, Two Circles, a football league’s D2C quandary and media deals of Paramount importance all feature.Matthew Glendinning comes aboard to flag key trends to have shaken up the sponsorship market in 2025, plus his top three sponsorship stories of the year, headlined by the WTA’s record-breaking deal with Mercedes Benz.Plus, TGL is back and the death of the international federation acronym.We’ll be back on January 9 for the 2026 series of the pod. Wishing you all the best for the holiday season and the new year! You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Catherine Davies Contributors: Martin Ross, Matthew GlendinningEditor: Lumi Lehmuskallio Sources: 1. 2025 Media Review: Q1 2. 2025 Media Review: Q23. 2025 Media Review: Q34. 2025 Media Review: Q45. 2026: Media Preview6. Top 10 sponsorship deals in 2025 Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Jonathan Rest joins the podcast to shed light on the awarding of the media rights in Latin America to the Conmebol club competitions:  who the winners – and losers – are, the growing profile of YouTube in Brazil and what surprised him most about the auction. Next, Matthew Glendinning brings us a comprehensive overview of sponsorship in the NBA with a focus on the jersey patch market which is entering its ‘third generation’.Faaez Samadi sends in a cameo comment on the WTA’s ground-breaking new partnership with Mercedes-Benz, the largest-ever corporate partnership in women’s tennis – and arguably the biggest sponsorship in women’s sports history.  And last but not least, we provide a round-up of what’s coming up in the weeks ahead, including Africa Cup of Nations football, LaLiga’s media rights deals and what’s still to come, and a bright future for... camel racing.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.Listen now on Apple Podcasts, Spotify and YouTubeEnter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Jonathan Rest, Matthew Glendinning, Faaez SamadiEditor: Lumi Lehmuskallio Sources:1. ESPN, WBD dominate Conmebol rights picture2. FC Diez Media retains Conmebol club business3. NBA revenue growth spurred by Nike and 2K renewals4. NBA jersey patch revenue close to $300m mark5. Mercedes-Benz deal ends WTA top sponsor hunt6. DAZN increase drives LaLiga to healthy uplift   The Long Game, SportBusiness’ big-picture look at what comes next for sport. Get your copy here! Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Gavin Hamilton makes his podcast debut with sharp insights into Real Madrid’s proposal to sell off an ownership stake to external investors and what such a sale could earn.Duncan Griffiths Nakanishi presents the 2025 edition of The Long Game, SportBusiness’ big picture look at what comes next for sport, and what it could – and should – be doing to remain at the forefront of culture in the 21st century.Martin Ross offers a first-hand account of Host City 2025 in Glasgow and weighs in, alongside Ben Cronin, on the latest stadium naming rights deals after Barclays’ landmark Hampden Park agreement.Plus, MLS Cup attendance details with a twist, Ally Pally beer sales at PDC World Darts and the Fifa World Cup draw.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Gavin Hamilton, Duncan Griffiths Nakanishi, Martin Ross, Ben CroninEditor: Lumi LehmuskallioSources: 1. Pérez proposes Real Madrid minority stake sale2. Host City 2025 announces final speaker line-up3. Barclays invests in Hampden naming rights4. London Olympic Park naming rights on market5. World Darts Championship in Paddy Power extension  The Long Game, SportBusiness’ big-picture look at what comes next for sport. Explore here! Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Martin Ross and Jonathan Rest reflect on the rush of Uefa club competitions media rights deals in Europe’s ‘big five’ markets and look at who’s in, who’s not and what’s next. Ben Cronin also weighs in with insights into UC3’s new sponsorship approach for the competitions, including the creation of an ‘elevated’ sponsor tier.Martin reports from on the ground at Commonwealth Sport’s general assembly, where the Indian city of Ahmedabad is ratified host of the 2030 Games and is eyeing global sports hub status.And we provide a round-up of unusual championships from around the world, including ESPN’s Red Lobster Band of the Year, sheep dog trials on TVNZ, karate media rights - and will England rise from the Ashes? You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Martin Ross, Jonathan Rest, Ben CroninEditor: Lumi Lehmuskallio Sources: 1. Paramount swoops for UCL rights in UK, Germany2. Sky reunited with Uefa club rights, renews in Italy3. Little change in UCL’s FTA line-up but TF1 returns4. Telefónica to retain Uefa club rights in €1.46bn deal5. AB InBev deal emblematic of UC3’s new sponsorship approach6. Ahmedabad offers Commonwealth Games ‘strong fundamentals’ Hosted on Acast. See acast.com/privacy for more information.

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.This month, we reveal the massive fee that the global streamer was prepared to pay to secure the rights in the US to the 2027 and 2031 editions of Fifa’s Women’s World Cup.Frank Dunne talks to Maria Kholodova about Netflix’s bumper deal, what the deal reveals about Netflix’s real sports strategy and what it says about the current state of the US sports media-rights market.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Frank DunneContributors: Ben CroninEditor: Lumi LehmuskallioSources:1 Netflix outmuscles rivals for Women’s World Cup | SportBusiness Media2 USA, UK set to host Fifa Women’s World Cups | SportBusiness3 Netflix doubles down on WWC in North America | SportBusiness Media4 US broadcasters poised as Fifa launches WWC tender | SportBusiness Media5 Fifa to exceed $3bn media-rights target for 2018 World Cup sales | SportBusiness Media6 Fox succeeds ESPN as Women’s Euro broadcaster in US | SportBusiness Media7 Netflix joins NFL streaming party with Christmas Day offering | SportBusiness Media8 Netflix swoops for WWE’s Raw in global $5bn play | SportBusiness Media Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Jonathan Rest kicks off the podcast with key insights into how Apple TV will broadcast MLS in what remains of its deal, plus rejigged fees and match calendar, the next tender and winter weather.Faaez Samadi brings fresh insight into sponsorship in tennis with an overview of the SportBusiness Sponsorship tennis data snapshot and the latest new deals.We also take a look a look at the Müller v Son show headlining this weekend’s MLS Conference semi-finals, with a quick quiz on previous head-to-heads and results, industry news on Paramount Skydance’s WBD bid and the “burger curse” in Formula 1 sponsorship...  You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Jonathan Rest, Faaez SamadiEditor: Lumi Lehmuskallio Sources: 1. MLS closes Season Pass, shifts season schedule2. MLS, Apple lift additional paywall for play-offs3. Saudi funding boosts tennis tours, Davis Cup seeks title sponsor4. Broad appeal, premium feel key to tennis sponsorship growth5. Paramount swoops for UCL rights in UK, Germany  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Matthew Glendinning and Martin Ross join to discuss the importance of the DP World Tour’s title sponsorship renewal, alongside its new deal with AWS, plus Dubai’s links to the Tour.Joseph Perry brings back fresh insight into the NFL’s Global Markets Program from Berlin where he attended the NFL International Series match.Finally, Catherine Davies and Joseph analyse the outlook for LaLiga as it looks to extract maximum value from the domestic market for its pay-TV media rights – in competition with UC3 and its own ongoing Spanish auction.We also reflect on the marketing gold of that “icicle” kick in a snowy Canadian Premier League final, a barking mad football fan banning order in Scotland, the upcoming Ashes and dancesport rights fees!You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Matthew Glendinning, Martin Ross, Joseph PerryEditor: Lumi Lehmuskallio Sources: 1. DP World secures early European Tour extension2. AWS adds DP World Tour to PGA Tour tie-up3. Franchises, league call for patience as NFL hits Berlin4. EXCLUSIVE: LaLiga goes early with domestic tender5. El Clásico remains key as LaLiga brings forward domestic tender6. Cricket Australia strikes stopgap Ashes deal as demand in UK stalls Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Ben Cronin and Jonathan Rest analyse Heineken’s sponsorship wins and losses as the Dutch brewer renews with Formula 1 and faces the end of its decades-long Uefa Champions League partnership.Martin Ross joins Jon to parse the third-quarter financial results of TKO, parent company of UFC, WWE, IMG and hospitality giant On Location.We also look at record Game 7 audiences from MLB’s World Series, Atlético Madrid’s Canadian franchise securing its place in a snowy CPL final and modern pentathlon piracy!You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Ben Cronin, Jonathan Rest, Martin RossEditor: Lumi LehmuskallioSources:1. Heineken boosted by F1 renewal ahead of expected UCL loss2. AB InBev poised to land Uefa beer category deal3. RFP beefs up partnerships unit as first sponsor nears4. Seasonality prompts TKO’s third-quarter revenue drop5. Blue Jays’ heartache pulls in huge Sportsnet ratings  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Frank Dunne joins the podcast to discuss key points from SportBusiness’ latest in-depth industry report, Platform Wars: The Third Era of Private Equity Investment in Sport, which tackles the question: Is sport delivering the returns that investors expect?Matthew Williams lends his insight into the NFL’s latest forays in the fashion industry, through sponsorship and licensing deals with popular brands Lululemon and Abercrombie & Fitch. And Maria Kholodova offers sharp analysis of the NBA’s landmark media rights deals which have had a knock-on effect on international rights sales.Plus, a look ahead to Fubo’s upcoming financial results as Disney completes its acquisition, and a nod to record World Series ratings in Canada, where the Blue Jays are looking to win their first crown since 1993. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Frank Dunne, Matthew Williams, Maria KholodovaEditor: Lumi Lehmuskallio Sources: 1. Platform Wars: The Third Era of Private Equity Investment in SportSpecial offer: We are offering the precursor to this report, Selling the Future? Private Equity’s Role in Sport (2023), at no additional cost for purchases completed before 31st December 2025!2. Lululemon furthers sports ambitions with NFL3. Abercrombie deal boosts NFL’s ‘fashion vertical’4. Sky Italia bolsters NBA offering for new season5. DAZN Spain adds to basketball rights with NBA6. Fubo, Disney close Hulu+ Live TV merger  Hosted on Acast. See acast.com/privacy for more information.

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.This week, Frank Dunne talks to Ben Cronin about the new sponsorship deals between basketball’s Euroleague and Abu Dhabi’s Department of Culture and Tourism, for the brands Etihad Airways and Experience Abu Dhabi.Ben Cronin provides a detailed breakdown of the deals and explains why the Euroleague decided to move away from having a single title sponsor to having two presenting partners, the so-called ‘flat-top pyramid’ structure. He also explains why the Abu Dhabi brands eclipsed the league’s long-term title partner, Turkish Airlines.  The pair discuss how the new deals fit into Euroleague’s overall sponsorship portfolio and why brands from the booming tourism and travel sector are attracted to the league.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Frank DunneContributors: Ben CroninEditor: Lumi LehmuskallioSources:EuroLeague sponsorship restructure bears fruit | SportBusiness SponsorshipEuroleague Basketball in five-year Middle East play | SportBusiness SponsorshipDubai BC hires M+C Saatchi for EuroLeague | SportBusiness SponsorshipLess is more for EuroLeague as Visa joins portfolio | SportBusiness SponsorshipTourism sector provides growth for sport in post-Covid boom | SportBusiness SponsorshipIMG retains Euroleague business to 2036 | SportBusiness Sponsorship Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross, Jonathan Rest and Joseph Perry join for a special Sportel round-up edition where we bring you the latest nuggets of news and intel we uncovered from the 2025 convention in Monaco. Topics from the shop floor include:Talking points about the UC3 / Relevent Football Partners’ media rights tenders for the Uefa Champions League.That match in Miami – LaLiga’s first overseas regular-season fixture on hold, for now?LaLiga domestic rights tender moved up to coincide with Champions League rights auction.Conmebol and AFC rights sales.Iris picks up Giro d’Italia media rights.The latest on Olympics rights sales in India and elsewhere.Ekstraklasa’s plans to stir up competition ahead of its domestic rights tender.L-Frame advertising introduced to the Champions League, Six Nations.The first-ever SportBusiness Sportel mini-awards: Best dressed, best recovery, best freebie and more!  You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Martin Ross, Jonathan Rest, Joseph PerryEditor: Lumi Lehmuskallio Sources: 1. Postcard from Monaco2. UC3 needs new and old media worlds to combine to surpass growth targets3. EXCLUSIVE: Iris lands Giro international rights4. DAZN appoints Foxtel’s McCloy to replace Watson5. UCL/Six Nations L-Frame story Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Ben Cronin and Faaez Samadi kick off with a look at some of the key deals featured in SportBusiness’ two-part extended data snapshot of this season’s Premier League team sponsorship portfolios.We also provide an overview of our Global Media Report 2025 - hot off the press, while Martin Ross and Jonathan Rest discuss the 2030 Commonwealth Games heading to Ahmedabad, India’s chance to redeem its hosting reputation 20 years on from Delhi 2010.We also look ahead to Sportel Monaco and hear about some heavyweight issues for sumo wrestling at the Royal Albert Hall.  You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Ben Cronin, Faaez Samadi, Imran Yusuf, Martin Ross, Jonathan RestEditor: Lumi LehmuskallioSources: 1. The Premier League team sponsorship market: Arsenal to Fulham2. The Premier League team sponsorship market: Leeds to Wolves3. The Global Media Report 20254. Commonwealth Games set for India return in 2030 Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Martin Rest and Frank Dunne bring their usual incisive analysis – this time on the subject of DAZN’s 2024 accounts. We crunch the numbers and gaze into the future for the would-be ‘Spotify of sport’.Martin then turns his eye to finances and commercial momentum swings in golf, in light of the news that the PGA Tour’s shortfall funding to the European Tour exceeded £21m last year and LIV Golf’s international arm lost $462m in 2024.We also hear from Jonathan Rest, who’s spent the week speaking to industry heavyweights in New York and we take a light-hearted look at a Champions League wedding, an AI fail and where Bad Bunny is at next...You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Martin Ross, Frank Dunne, Jonathan RestEditor: Lumi Lehmuskallio Sources:1. EXCLUSIVE: DAZN posts $878m loss for 20242. DAZN faces dilemma after success of hybrid CWC commercial model3. If Murdoch is smart to exit Foxtel, why is DAZN buying in?4. PGA Tour’s European Tour shortfall sum hits £21.5m5. The Global Golf Report  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Ben Cronin and Jonathan Rest start the ball rolling with a dive into tourism board sponsorship – and soft politics – in sport as Visit Rwanda crosses the Atlantic for the first time to seal deals with the NBA’s Clippers and the NFL’s Rams. Matthew Glendinning joins in to discuss betting company Betano’s push into sponsorship in football – and whether its 11th hour regional sponsorships for the Fifa Club World Cup was such a “lose-lose” deal after all, in light of record audiences across Latin America. Looking ahead, we discuss what not to say live on air when you’re cross-promoting the upcoming season of your network’s multi-billion dollar rights deal, how sticker shock is taking hold as ticket prices for next year’s Fifa World Cup are revealed and the octogenarian seeking another term at the helm of an Olympic sport’s federation. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Catherine DaviesContributors: Ben Cronin, Jonathan Rest, Matthew GlendinningEditor: Lumi LehmuskallioSources: 1. Visit Rwanda enters US with Clippers, Rams 2. DRC follows Rwanda visibility path with AC Milan and Monaco 3. Betano achieved regional uplift from Club World Cup 4. Sporting remains central to Betano’s Portugal plans 5. Betano replaces Pixbet at Flamengo 6. Why early NFL rights talks could ramp up team sales   Hosted on Acast. See acast.com/privacy for more information.

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.This week, Frank Dunne, Imran Yusuf and Maria Kholodova look at the recent Disney+ deal for the rights to the Uefa Women’s Champions League and ask what it means for the relative strategies of the media company and the governing body, and look at whether the fresh round of UWCL deals confirm the upward trajectory of media rights values for women’s football.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Frank DunneContributors: Imran Yusuf, Maria KholodovaEditor: Lumi LehmuskallioSources: 1 UWCL takes big stride forward with bumper European deals | SportBusiness Media2 UWCL to enjoy BBC exposure in core market | SportBusiness Media3 Disney+, EBU land UWCL rights deals in Europe | SportBusiness Media4 NWSL achieves huge uplift, though cash rights fee short of ’40x’ increase | SportBusiness Media5 Women’s Euro value up in first standalone EBU deal | SportBusiness Media6 US Women’s World Cup rights head to Netflix | SportBusiness7 ITV, BBC to follow Lionesses at 2027 WWC | SportBusiness Media Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, sponsorship experts Matthew Glendinning and Ben Cronin join the pod to talk about beer – and specifically how Guinness’ central sponsorship of the Premier League has changed market dynamics.Martin Ross and Jonathan Rest then discuss the biggest-ever change in skiing media rights sales, as FIS achieves centralisation at last and Infront secures global rights to the World Championships.Looking ahead, we tease the launch of the SportBusiness On The Money finance in sport newsletter – and take a look at guided meditation offered by ESPN Brasil to quell fan anxiety in the leadup to the Libertadores quarter-finals. Also, just how much live preview content did Sky UK actually show in the build-up to the Ryder Cup? You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Catherine Davies Contributors Matthew Glendinning, Ben Cronin, Martin Ross, Jonathan Rest Editor: Lumi Lehmuskallio  Sources: 1. Guinness shakes up beer portfolios at Arsenal, Spurs 2. Guinness to replace Budweiser in Premier League portfolio 3. The Global Sponsorshp Report 2025 4. Infront to sell full FIS rights package as OSV relents 5. Top ski nations finally sign up to FIS centralisation  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Martin Ross and Jonathan Rest join the podcast to bring frontline industry insight and heavyweight interviews from the IMG x RedBird Summit 2025 at Soho Farmhouse in the Cotswolds to unpack the following:In the wake of the Paramount’s UFC rights swoop and the impending Zuffa Boxing US broadcast deal – is PPV over?Rights-holders embracing YouTube as a live sports destination.Amazon’s advance into golf streaming as it picks up a US Masters package.Are big minimum guarantees still a thing and does TKO-owned IMG have an appetite for them?You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Catherine Davies Contributors: Martin Ross and Jonathan RestEditor: Lumi Lehmuskallio  Sources: 1. UFC PPV era over in Paramount $7.7bn play2. Global NFL bow sets live stream record for YouTube3. YouTube channels, BBC part of Bundesliga UK mix4. Amazon deal boosts early rounds Masters coverage5.Prime Video's tailored, tier-one rights strategy6. IMG heavily in the mix as CAF nears eight-year deal  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, as Amazon courts controversy with free streaming in Australia of the ICC Women’s Cricket World Cup, we ask: is streaming the new free-to-air TV – and is listed events legislation being updated accordingly?Matthew Glendinning joins to discuss the latest WSL sponsorship trends and how the back-of-shirt inventory is performing as Spurs Women welcome cosmetics brand Elf.Also, Maria Kholodova, fresh from a series of industry meetings in the US, brings us up to speed with the latest news there – and updates on the NCAA college football scene.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Matthew Glendinning, Martin Ross and Maria KholodovaEditor: Lumi LehmuskallioSources: 1. Marketing benefits accrue to Spurs in Elf Cosmetics deal2. The Global Sponsorship Report 20253. The CW joins CBS in long-term Pac-12 commitment4. In Focus: US college sports5. Amazon’s ICC streaming relights anti-siphoning row6. In Focus: LaLiga Hosted on Acast. See acast.com/privacy for more information.