2026年2月17日 #4 【King Gnuライブ撮影解禁の英断。ファンの『熱量』が次世代のファンを創る、UGC時代の新常識】

from CEOセオの「ニュースで身につく経営者マインド」 · host 日本コロムビアグループ株式会社

King Gnuによる「ライブ全編撮影解禁」という異例の発表。海外のビッグアーティストでは主流となっている「スマホ撮影OK」の文化が、日本の音楽シーンにどのような変化をもたらすのかを考察。ファン自らが発信するUGC（ユーザー生成コンテンツ）は、もはや単なる拡散ではなく、アーティストの魅力を多角的に伝える「熱量の共有」。116年の歴史を持つレコード会社のグループ代表が、ライブという唯一無二の体験価値を信じ、既成概念を超えてファンと共に価値を広げていくマーケティングの真髄を語る。

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2026年2月17日 #4 【King Gnuライブ撮影解禁の英断。ファンの『熱量』が次世代のファンを創る、UGC時代の新常識】

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