2026年3月27日 #31【税金が生んだイノベーション。日本の「第三のビール」技術が、世界のノンアルコール市場を制覇する未来】

from CEOセオの「ニュースで身につく経営者マインド」 · host 日本コロムビアグループ株式会社

酒税改正により、長年続いた「ビール vs 政府」の節税対策という名のイタチごっこがついに終焉。サッポロ「麦とホップ」のビール化に象徴される、小手先の対策から「本質的な価値」への回帰が今まさに加速している。逆境から生まれた高い醸造技術を転用し、世界のノンアル市場を席巻する新たなブランド戦略の可能性を深掘りする。

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2026年3月27日 #31【税金が生んだイノベーション。日本の「第三のビール」技術が、世界のノンアルコール市場を制覇する未来】

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