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2026年3月2日 #13【養命酒ブランドはなぜツムラに買収されたのか。事例から学ぶ、市場に評価され生き残る企業の条件】 episode artwork

EPISODE · Mar 1, 2026 · 15 MIN

2026年3月2日 #13【養命酒ブランドはなぜツムラに買収されたのか。事例から学ぶ、市場に評価され生き残る企業の条件】

from CEOセオの「ニュースで身につく経営者マインド」 · host 日本コロムビアグループ株式会社

養命酒製造のTOB、ツムラへの事業譲渡という企業再編のニュースを分析。 本業の利益が低迷する一方、莫大な有価証券や不動産を抱えPBR1倍割れで放置される企業の構造的課題。 伝統やブランドに甘んじることなく、ファイナンスの視点を持ち事業成長に投資し続ける重要性を説く。

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2026年3月2日 #13【養命酒ブランドはなぜツムラに買収されたのか。事例から学ぶ、市場に評価され生き残る企業の条件】

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