2026年3月31日 #33【服を買いに行くのはもう面倒？ファミマが仕掛ける「可処分時間」の獲得と、1998円の腕時計に隠された勝算】

from CEOセオの「ニュースで身につく経営者マインド」 · host 日本コロムビアグループ株式会社

アパレル市場で急成長するファミリーマートの真の狙いは、現代人の「可処分時間」をスマートに獲得することにあるのではないか。累計3300万点の大ヒットとなったソックスや、新たに投入される1998円の腕時計が象徴する、圧倒的な店舗網で「買いに行く手間」すらも消滅させる時間戦略のリアル。異業種から既存の商習慣を塗り替え、生活インフラを活用して勝機を見出す手法を深掘りする。

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2026年3月31日 #33【服を買いに行くのはもう面倒？ファミマが仕掛ける「可処分時間」の獲得と、1998円の腕時計に隠された勝算】

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