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2026年4月16日 #45【価値が100分の1に？「1ドル売るたび50セント赤字」の衝撃。オールバーズがハマったD2Cの罠とは】 episode artwork

EPISODE · Apr 15, 2026 · 20 MIN

2026年4月16日 #45【価値が100分の1に？「1ドル売るたび50セント赤字」の衝撃。オールバーズがハマったD2Cの罠とは】

from CEOセオの「ニュースで身につく経営者マインド」 · host 日本コロムビアグループ株式会社

かつて時価総額6,300億円を誇ったオールバーズの事業譲渡が表すD2Cモデルの厳しい現実。マーケティング費が利益を圧迫するコスト構造と、専門外の領域への急進的な拡大が招いた結果を紐解く。中抜きによる高収益という過度な期待を捨て、多角化する販路で生き残るための本質的な経営判断を深掘りする。

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2026年4月16日 #45【価値が100分の1に？「1ドル売るたび50セント赤字」の衝撃。オールバーズがハマったD2Cの罠とは】

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