2026年5月12日 #59【無印良品×ローソン：業績絶好調の無印が「他社の棚」をジャックする理由。3000億円市場を飲み込み、さらに『スーパーアプリ』化するコンビニの生存戦略】

from CEOセオの「ニュースで身につく経営者マインド」 · host 日本コロムビアグループ株式会社

無印良品が自社店舗ではなく、あえてローソンの棚でスキンケアやフレグランスを展開する真の意図に迫る。単なる小売の枠を超え、顧客の生活動線を丸ごとジャックして「スーパーアプリ」のようにすべてを完結させるコンビニビジネスの最前線を深掘りする。3000億円規模に達するフレグランス市場を飲み込み、1人当たりの単価を最大化する新たなチャネル拡張のリアル。

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2026年5月12日 #59【無印良品×ローソン：業績絶好調の無印が「他社の棚」をジャックする理由。3000億円市場を飲み込み、さらに『スーパーアプリ』化するコンビニの生存戦略】

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