2026年5月13日 #60【平均単価1000万円の超高級時計オーデマ・ピゲが7万円の時計を販売する理由。スイス全体を底上げする「美しい共創」】

from CEOセオの「ニュースで身につく経営者マインド」 · host 日本コロムビアグループ株式会社

平均単価1000万円を誇るオーデマピゲロイヤルオークが、なぜ数万円で買えるスウォッチとの異例のコラボに踏み切ったのか。年間5万本に流通を絞る独立系最高峰が、純利益率0.4%と苦境に立つ大量生産の同業者に手を差し伸べ、スイス時計業界全体を盛り上げる起爆剤としてのリアル。目先の利益や足の引っ張り合いを捨て、国を挙げて一つの市場を育て上げる大局的な経営判断を深掘りする。

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2026年5月13日 #60【平均単価1000万円の超高級時計オーデマ・ピゲが7万円の時計を販売する理由。スイス全体を底上げする「美しい共創」】

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