2026年6月10日 #80【ワークマン、990円のリカバリーウェアでTENTIALが拓いた「6年で9倍」の成長市場を飲み込む。営業利益率18.4%から読み解く、服の目的変化と市場創出】

from CEOセオの「ニュースで身につく経営者マインド」 · host 日本コロムビアグループ株式会社

他社がゼロから切り拓いた新市場を、後発の巨人が圧倒的な低価格で飲み込もうとしている。テンシャルが高単価で開拓したリカバリーウェア市場に対し、ワークマンは独自の技術を転用して990円で参入し、3ヶ月で522万点を売り上げた驚異的な集客力。服の目的が「装飾」から「機能」へと変わる時代に、自社の強みを活かしてプロダクトの価値を再定義する経営の本質を深掘りする。

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2026年6月10日 #80【ワークマン、990円のリカバリーウェアでTENTIALが拓いた「6年で9倍」の成長市場を飲み込む。営業利益率18.4%から読み解く、服の目的変化と市場創出】

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