2026年6月12日 #82【日本酒vsノンアル。なぜ獺祭は海外で日本酒を造るのか？ピーク時の3分の1に沈む市場で仕掛ける120億円投資の常識破壊】

from CEOセオの「ニュースで身につく経営者マインド」 · host 日本コロムビアグループ株式会社

日本酒の国内消費量がピーク時の3分の1に落ち込む中、獺祭が米国に120億円を投資して現地生産に踏み切った理由とは何だろうか。高単価にシフトする海外市場の開拓と、急拡大するノンアルコール市場という逆風を前に、日本ブランドがいかにアイデンティティを保ちながら生き残るべきかを深掘りする。抗えない市場の波を乗りこなすための、次なる生存戦略のリアル。

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2026年6月12日 #82【日本酒vsノンアル。なぜ獺祭は海外で日本酒を造るのか？ピーク時の3分の1に沈む市場で仕掛ける120億円投資の常識破壊】

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