2026年6月9日 #79【サンマルクの常識破壊。なぜ400店舗から大量閉店して売上708億円へ伸びたのか？営業利益率11.2%を叩き出した目標設定のリアル】

from CEOセオの「ニュースで身につく経営者マインド」 · host 日本コロムビアグループ株式会社

店舗拡大という社内KPIを捨て、あえて縮小とモール撤退を選ぶことが、利益率を飛躍させる逆転に繋がった。1000店舗を目指す過剰な目標で衰退したサンマルクカフェが、デジタルと「手作りの出来立て」を掛け合わせた新業態へシフトし、営業利益率11.2%へV字回復した裏側を深掘りする。自社の論理に溺れず、顧客が真に求める価値と目標設定をどう紐づけるべきか、激戦のカフェ市場を生き抜く経営の本質を深掘りする。

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2026年6月9日 #79【サンマルクの常識破壊。なぜ400店舗から大量閉店して売上708億円へ伸びたのか？営業利益率11.2%を叩き出した目標設定のリアル】

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