203. What You Can Do as an Entrepreneur to Answer Your Personal Calling

from What's Working Now · host Katie Richardson

Key Takeaways-Jeff emphasizes the importance of defining what "good" means personally and in business. He believes that aligning capital with a clear definition of good can lead to meaningful investments that positively impact society.-He discusses the concept of stewardship regarding time, talent, and treasure. Jeff encourages individuals to consider how they can use their resources to benefit others, which can transform their perspective from one of drudgery to adventure.-Jeff shares his journey of personal transformation, particularly after experiencing burnout and health challenges-Jeff recounts a powerful experience with incarcerated individuals, illustrating the importance of seeing people as human beings rather than labelsJeff Shafer is the Chief Executive Officer for CommonGood Capital and CommonGood Securities.CommonGood Securities is a boutique impact investment firm that has invested more than $125 millionin impact and faith-aligned private investments across affordable/workforce housing, mobile homecommunities, renewable energy, emerging market private credit, climate smart forestry, returningcitizens, and US private credit. In addition, CommonGood is consulting with the largest faith-baseddonor advised fund to help them bring impact investing to their donors.www.commongoodcap.comhttps://www.linkedin.com/in/jeffreyrshafer/https://commongoodcap.com/podcast/Join The “Now” Newsletter: https://now.katierichardson.com/newsletterAbout Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.Connect with Katie:Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbrNewsletter: https://now.katierichardson.com/newsletter

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This episode was published on January 21, 2025.

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