203: What's Working for Selling Digital Products, Content Repurposing, and Actually Enjoying Social Media with Angie McPherson

I'm so honored to have Angie McPherson on the podcast today! She's a long time listener of this podcast, an amazing brand photographer, educator for photographers, and just an incredible hype girl for creative business owners. Angie and I got to meet in real life in January at the Creative Educator Conference in Dallas. We both were speakers and sat next to each other the whole time. We talked business a lot at the event, and I was like “She is brilliant, and I need her on my podcast to talk about marketing!” So, here we are! We go a lot of directions in this episode, so there’s truly something here for every business owner. We talk about Angie's business journey, what she sees working right now in digital products and course marketing, repurposing content for YouTube, selling on social media in a non-sleazy way, Facebook groups for your courses, marketing to multiple audiences, YouTube Shorts, launch strategies, working mom advice, and so much more! This is basically a really fun marketing strategy chat with 2 women who love marketing. Enjoy! Get 10% off all EM Shop templates with the code “BBPODCAST” at checkout! Links mentioned in this episode: Get the full show notes: http://elizabethmccravy.com/204 Check out the Sales Page Templates: http://elizabethmccravy.com/sales Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/ Connect with Angie on Instagram: https://www.instagram.com/angiejanine/ Elizabeth’s Website: http://elizabethmccravy.com/ Angie’s website: https://angiemcpherson.com/ Watch the Interview on Youtube: https://youtu.be/Ty8VNwI1Okw If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/ Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more. Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop