#204 Guilherme Pessina, CMO da Unyleya Educacional SA ▷ Como o pioneirismo digital e a personalização escalaram o EAD da saúde no Brasil

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com Guilherme Pessina, CMO da Unyleya Educacional SA, sobre os principais marcos estratégicos que consolidaram a Unyleya como referência nacional em pós-graduação EAD. Ele compartilha como o pioneirismo no modelo assíncrono via internet, a ousadia em lançar cursos inovadores, como os de cannabis medicinal e medicina aeroespacial, e o equilíbrio entre automação e toque humano foram fundamentais para o crescimento da instituição. Guilherme também fala sobre os desafios na gestão de múltiplas marcas dentro do grupo e a importância de manter uma presença digital coerente e centrada em personas específicas.LinkedIn Guilherme Pessina: https://www.linkedin.com/in/guilherme-pessina-8003827/

Episode metadata supplied by the publisher feed · Published Jul 8, 2025

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#204 Guilherme Pessina, CMO da Unyleya Educacional SA ▷ Como o pioneirismo digital e a personalização escalaram o EAD da saúde no Brasil

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