204 – Making luxury lingerie in the UK – Lucy Jones, Lucy Jones Lingerie

Lucy Jones was the founder of a prestigious, luxury lingerie brand back in the 1980s.Her distinctive silk lingerie was stocked in retailers such as Harvey Nichols and Rigby & Peller.After two decades working in education, Lucy decided to relaunch her lingerie brand, making the entire collection herself and at a small atelier in the UK.In this episode, Lucy speaks about some of the differences between running a luxury ingerie brand in the 1980s, compared to today.Discover:02:18 How Lucy first got into the industry 04:09 Launching a lingerie brand in the 1980s09:20 How Lucy wholesaled to prestigious London stores14:21 Why Lucy decided to close her original business20:23 The challenges Lucy faced when she relaunched her business in 201923:29 How the pandemic has caused Lucy to focus on the online presence of her brand27:28 Lucy's thoughts on today's disposable fashion cultureMore Lucy Jones LingerieLucy Jones Lingerie on InstagramLucy Jones WebsiteStay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.Mentioned in this episode:British Brand Accelerator