#205. Harnessing humor with hilarious copywriter, Lianna Patch

World’s funniest conversion copywriter Lianna Patch and founder of Punchline Copy joins Presentation Thinking (again!) to revisit our conversation from the early days of the podcast (Episode #39). We get into what’s changed in the presenting world, what’s constant, and her latest talk called “Stage Presence in a Can.”  We also discuss the ways AI is affecting both copywriting and presenting and how best to leverage it as a tool.If you want to infuse your brand with a more authentic (and funny) voice and bring JOY to corporate culture, start with Lianna’s advice. Sonic signatures, dynamic voice, establishing rapport with the audience—Lianna has tons of real-life experience and really funny anecdotes. This is an episode for: copywriters, presenters and comedy fans. Find more of Lianna’s funny workPunchlineCopy.comFollow her on LinkedInListen to the first time Lianna joined us on Presentation Thinking: Episode #39Recent comedy faves:“Prodigal Daughter” - Taylor TomlinsonBook and podcast reccos mentioned:Death, Sex & Money (podcast)Bad at Keeping Secrets (podcast)David Nihill - Do you talk funny? (book)Advice for nervous presenters?“Everybody there wants to see you win.”Lianna’s walkout song? “Anything VULFPECK” - consistent with her answer in Episode #39! The Birdwatcher