205: Tammy Covington | High Point Market Authority, Special Industry Spotlight Episode

This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to highlight brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today we're speaking with Tammy Covington, President and CEO of High Point Market Authority. In this episode, Tammy shares the history of High Point Market and she pulls back the curtain to reveal the magic behind the industry's favorite furniture market. We also break down the role of High Point Market Authority and their contribution to the overall experience of market. Get ready to hear some surprising statistics, insider tips and strategies for navigating market, and their commitment to diversity through the launch of the Diversity Advocacy Alliance. SHOW HIGHLIGHTS The history of High Point Market and how it has evolved over 100+ years The vital role of High Point Market Authority in organizing and enhancing the Market experience Surprising stats: 180 buildings, 1,800+ exhibitors, and 75,000 attendees per Market An overview of the transportation system and concierge-level service for guests The launch and purpose of the Diversity Advocacy Alliance (DAA) Strategic partnerships, including with the NKBA, to support the "whole home" design approach Breakdown of Market attendees: 60% are designers, 40% are retailers and industry professionals Educational offerings including tours, peer-to-peer learning at The Point, and keynote presentations NOTABLE QUOTES "High Point Market is in the DNA of this area. The industry really lives here." "We want you to feel like you've received an ROI on your trip to High Point." "Designers now make up about 60% of our buyer base — and that's transformed how we shape the Market experience." "This market is built on relationships — it's about connection, storytelling, and access." SUPPORTING RESOURCES High Point Market Website High Point Market Instagram SPONSOR LINKS High Point Market