205:  The 10 Golden Rules for Advanced Networking with “Know Who You Know” Author Jeff Meshel and Jay Berkowitz, Ten Golden Rules episode artwork

EPISODE · Jul 21, 2026 · 57 MIN

205:  The 10 Golden Rules for Advanced Networking with “Know Who You Know” Author Jeff Meshel and Jay Berkowitz, Ten Golden Rules

from Ten Golden Rules Internet Marketing for Law Firms Podcast

The strongest professional networks aren't built by collecting business cards. They're built by creating meaningful relationships and second level networks. Jay Berkowitz is joined by master networker, entrepreneur, and Strategic Forum founder Jeff Meshel to share the 10 Golden Rules for Advanced Networking, a practical framework for building deeper relationships, becoming a trusted resource, and generating more referrals. Together, they explore how to become one phone call away, position yourself as an opportunity magnet, truly know who you know, build trust before asking for referrals, listen more than you speak, collect people's passions instead of business cards, confidently start conversations, give without expecting anything in return, strengthen relationships through intentional one-on-one meetings, and build a Dream 100 network that creates long-term business opportunities. Through memorable stories and decades of networking experience, they demonstrate how genuine generosity, curiosity, and consistent follow-up can transform professional relationships into one of the most valuable assets in business.Key Topics07:51 – Golden Rule #1: Be One Phone Call Away – Learn why becoming the person everyone calls first can create opportunities you never have to chase.16:33 – Golden Rule #2: Become an Opportunity Magnet – Discover how changing the way you describe what you do can dramatically change the opportunities that come your way.18:48 – Golden Rule #3: Know Who You Know – Why building a relationship database is about far more than names and contact information.23:15 – Golden Rule #4: Know, Like, Trust... Then Refer – The real reason referrals don't happen after a single networking event.27:52 – Golden Rule #5: Two Ears, One Mouth – Find out why listening is one of the most valuable networking skills you'll ever develop.31:23 – Golden Rule #6: Collect Passions, Not Business Cards – See how remembering what matters personally creates stronger and longer-lasting professional relationships.34:44 – Golden Rule #7: Start the Conversation – Practical advice for confidently approaching new people and making meaningful first impressions.39:10 – Golden Rule #8: Give Before You Get – Learn why generosity creates opportunities that can't be manufactured through traditional networking.48:32 – Golden Rule #9: One-to-Ones Are a Verb – Discover why the second, third, and fourth conversations are where real relationships are built.50:37 – Golden Rule #10: Build Your Dream 100 – Create a network of intentional relationships that continues generating referrals, introductions, and opportunities for years to come.Resources MentionedBooksKnow Who You Know: Connect Deeply, Succeed Fully – Jeff Meshel – https://a.co/d/04vSxlKdOne Phone Call Away: Secrets of a Master Networker – Jeff Meshel – https://a.co/d/0dH8fKIqThe Opportunity Magnet: Attract Success in Every Aspect of Your Life – Jeff Meshel – https://a.co/d/02HaxEn8Swim with the Sharks Without Being Eaten Alive – Harvey Mackay – https://a.co/d/08IkTYOpThe Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies – Chet Holmes – https://a.co/d/08IkTYOpOtherStrategic Forum – https://strategicforum.com ProVisors – https://www.provisors.comCPR Foundation (Community Police Relations Foundation) – https://www.thecprf.org Clarion Project – https://clarionproject.orgAbout our Guest:Author and speaker Jeffrey Meshel has written three books: One Phone Call Away (Portfolio - Penguin Books), The Opportunity Magnet (Hatherleigh Press), and Trust Is a Double-Edged Sword…Trust Me (Xlibris). Inquire about engagements on networking, team building, ethics, conflict resolution, and forging strategic partnerships with trust: [email protected] is Managing/Member of Candor Capital Partners . Candor Capital Partners is a real estate acquisition firm and a Real Estate lender that originates short term (1 to 2 yr) mortgages encumbering primarily commercial Real Estate. Candor loans range between $1,000,000.00 and $20,000,000.00.Jeffrey is Founder/Chairman of the Strategic Forum, an organization of business leaders from diverse backgrounds dedicated to the exchange of ideas, development of long-term personal and business relationships. The Strategic Forum has chapters in New York City and South Florida.He had served on the Board of Signature Bank (SBNY) and several private company boards, in addition to the CPR foundation (community police relations foundation). https://strategicforum.com About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

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205:  The 10 Golden Rules for Advanced Networking with “Know Who You Know” Author Jeff Meshel and Jay Berkowitz, Ten Golden Rules

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