Ten Golden Rules Internet Marketing for Law Firms Podcast

What happens when a premium domain name becomes a full-scale legal growth engine? Jay has the pleasure to sit down with Lawyer.com CEO Colleen Joyce who shares the evolution of Lawyer.com from a simple directory into a national lead generation platform, intake call center, and legal industry growth ecosystem. Colleen breaks down how consumer behavior, intake responsiveness, AI agents, SEO, and operational systems are reshaping the legal industry in real time. From building AI-powered workflows to launching the Lawyer Growth Summit, this conversation is packed with practical insights for firms that want to compete smarter, move faster, and grow with intention.Key Topics01:41 Introduction to the evolution of Lawyer.com and the legal growth ecosystem02:59 Colleen Joyce’s journey from domain businesses to CEO of Lawyer.com04:11 The origin story behind World.com and premium internet domains07:38 How Lawyer.com evolved from a directory into a legal matching platform09:04 Why lawyers should list their firms everywhere online09:56 The importance of call tracking and ROI measurement for law firms11:52 How Lawyer.com’s lead generation system works for attorneys14:11 Why intake responsiveness determines who wins the client15:07 Secret shopping law firms and the shocking intake failure rate16:25 The origin story behind Lawyer.com’s intake call center17:56 Launching the Lawyer Growth Summit and building thought leadership19:26 ABS vs. MSOs and the changing structure of law firms22:01 Tim Stanley, SEO, AI, and the future of search for lawyers27:06 How Lawyer.com uses AI agents and “Claw Day” innovation sessions31:16 Vibe coding, Lovable.dev, and AI-powered website creation33:18 Tune into The Golden Rapid Fire QuestionsResources MentionedTechnologyLawyer.com - Legal directory, legal lead generation, and intake platform - https://www.lawyer.comCallRail - Call tracking and marketing attribution platform - https://www.callrail.comLovable.dev - AI-powered website and app builder for vibe coding - https://lovable.devChatGPT - AI assistant and workflow automation tool - https://chatgpt.comClaude - AI assistant for agents, workflows, and productivity - https://claude.aiGoogle Workspace - Productivity suite including Gmail, Calendar, Docs, and Meet - https://workspace.google.comEOS Worldwide - Entrepreneurial Operating System business framework - https://www.eosworldwide.comBooksTraction - - Gino Wickman - https://www.amazon.com/dp/1936661837Rocket Fuel - - Gino Wickman & Mark C. Winters - https://www.amazon.com/dp/1942952317Get a Grip - Gino Wickman & Mike Paton - https://a.co/d/0c7v7lJ9 Podcasts / MediaThe Toast - Claudia & Jackie Oshry - https://podcasts.apple.com/ca/podcast/the-toast/id1368081567 TLDR AI - AI news, tools, and industry updates newsletter - https://tldr.tech/aiAbout our Guest:Colleen Joyce is the CEO of Lawyer.com, a leading online legal marketplace that connects consumers with attorneys across all practice areas. She is a growth strategist and legal marketing innovator known for transforming Lawyer.com into an eight-figure platform serving thousands of lawyers and tens of thousands of consumers each month.Under her leadership, Lawyer.com has expanded beyond a directory into a full ecosystem, including AI-powered intake solutions and nationwide marketing services that help law firms grow more efficiently.Joyce began her career in media as Director of Marketing and Publicity at PopStar.com, where she developed expertise in branding, audience growth, and content strategy—skills she later applied to scaling Lawyer.com from the ground up.A recognized voice in legal marketing and technology, she is also the founder of the Lawyer Growth Summit and a frequent speaker, mentor, and podcast guest, focused on helping law firms innovate, scale, and improve client acquisition.Her work centers on one core mission: making legal services more accessible for consumers while equipping lawyers with the tools, systems, and insights needed to grow in a rapidly evolving, AI-driven industry.https://www.lawyer.comAbout Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

The power of mastermind groups has shaped some of the world’s greatest business leaders, and in this episode, Jay Berkowitz, CEO of Ten Golden Rules, and Christopher Keller, Attorney and Law Firm Business Coach, introduce their joint ventre, Law Firm Growth Mastermind, for ambitious law firm owners. Drawing from their own experiences scaling businesses, increasing profitability, implementing AI, and building elite peer networks, Jay and Christopher reveal how mastermind groups create accountability, sharpen leadership, improve decision-making, and help firms avoid costly mistakes. Christopher shares lessons from growing an 80-person PI firm, while Jay explains how masterminds helped scale Ten Golden Rules into an Inc. 5000 agency. If you want to grow faster, avoid costly mistakes, and surround yourself with ambitious leaders who push you higher, this episode is your call to join the mastermind group that is right for you. Interested in joining the Law Firm Growth Mastermind with Jay and Christopher, visit https://lawfirmgrowthmastermind.com/ to learn more and apply.Key Topics01:42 The episode opens with the history of mastermind groups and how the concept became one of the foundational principles behind entrepreneurial success and innovation.02:57 A look at how legendary business leaders like Andrew Carnegie, Henry Ford, Thomas Edison, and Harvey Firestone used collaborative peer groups to generate ideas, solve problems, and build iconic companies.03:58 The conversation explores how stepping away from daily business pressures can create clarity, spark creativity, and lead to better strategic thinking.04:55 Introduction to the new Law Firm Growth Mastermind and why modern law firm owners need stronger peer accountability, strategic guidance, and collaboration.06:04 Lessons from long-running CEO mastermind groups and how peer feedback can completely change the way business owners approach leadership and growth challenges.06:51 A discussion about a pivotal hiring decision that reshaped an entire business and demonstrates how mastermind advice can unlock growth opportunities.08:29 The hosts explain the “hot seat” mastermind format and why focused peer problem-solving helps owners tackle operational and leadership issues more effectively.09:08 The story behind creating a more intimate, engaging, and relationship-driven conference experience through collaborative brainstorming and mastermind feedback.11:05 Why financial transparency inside mastermind groups creates stronger decision-making, better benchmarking, and healthier businesses.13:54 Insights from scaling a personal injury law firm from a small operation into a multi-state firm with more than 80 employees.15:05 How mastermind groups dramatically accelerate learning by allowing business owners to implement proven strategies instead of learning everything through trial and error.15:57 The risks of operating in isolation and how mastermind groups expose blind spots before they become expensive business mistakes.18:04 Why execution is often the biggest challenge for business owners and how accountability systems help turn ideas into measurable progress.19:12 What separates a strong mastermind room from a weak one, including the importance of trust, openness, and willingness to share real numbers and real challenges.20:42 Creative marketing and advertising ideas that came directly from mastermind collaboration and helped firms gain market share more efficiently.21:33 The growing role of virtual labor, AI tools, and operational systems in helping law firms scale while controlling overhead and improving profitability.22:47 How coaching and mastermind accountability improve leadership discipline, decision-making, and long-term business growth.24:53 A discussion about implementing AI tools and agents ahead of competitors and how peer collaboration creates a major competitive advantage.26:42 Why mastermind groups function like a virtual board of directors by bringing together experts in operations, finance, marketing, leadership, and strategy.32:25 The importance of tracking the right business metrics and how understanding operational data can dramatically improve profitability and efficiency.37:00 How the Profit First methodology helped reshape financial management and improve business performance during periods of rapid growth.41:24 Practical strategies for filtering and prioritizing ideas so firms can execute effectively without overwhelming their teams.43:56 How improving intake systems, customer experience, and case management processes can significantly increase revenue and operational efficiency.49:28 A deeper conversation about leadership, personal growth, discipline, and why improving mental, physical, emotional, spiritual, and financial health impacts business success.Resources MentionedTechnologyClickUp – Project Management Platform – https://clickup.comGoogle – Google Business & Ads Ecosystem – https://google.comEOS Worldwide – EOS Operating System – https://www.eosworldwide.comBooksThink and Grow Rich – Napoleon Hill – https://www.amazon.com/dp/1585424331Profit First – Mike Michalowicz – https://www.amazon.com/dp/073521414XAbout our Guest:Christopher Keller is a law firm leader, advisor, and speaker focused on helping attorneys improve performance across operations, leadership, and growth strategy. As a former law firm owner, he built and scaled a successful personal injury practice, developing systems that support consistent case flow, operational discipline, and team accountability.Today, Christopher works with law firm owners on aligning marketing, intake, and internal operations to improve profitability and long-term sustainability. His perspective is grounded in real experience—what it takes to run, grow, and lead a firm in a competitive market.He is known for his practical approach to leadership and his focus on building systems that allow firms to scale without losing control or culture.https://callchriskeller.com/ About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. 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Recorded live at TGR Live! Growth Strategies for Law Firms Event, March 16, 2026, this high-energy podcast brings together leading legal tech innovators to answer one question: what is actually hot in technology right now for law firms? Featuring the recording of a live podcast event with an all-star panel: Host - Jay Berkowitz - www.TenGoldenRules.com, Joe Carfaro from legal Ai company www.evenup.com, CASE STATUS CEO Andy Seavers. Nataliya Blidy from SMART ADVOCATE, EVE LEGAL’s Kyle Rios-Merwin and form FILEVINE- Ryan Sallee and business and AI expert from FASTER OUTCOMES, Mr. Tim Sawyer. From agentic AI and autonomous workflows to client intelligence platforms and AI-native firms, each speaker cuts through the noise to reveal where real transformation is happening today—and where it’s going next. This is not theory. It’s a front-row seat to the tools, strategies, and mindset shifts redefining how modern law firms operate, scale, and deliver better outcomes. The takeaway is clear: firms that move from passive tech adoption to proactive, AI-driven systems will lead the next era of legal growth.Key Topics01:20 Introduction to TGR Live! 2026 panel and formatA live podcast experience kicks off from TGR Live! 2026, setting the stage for rapid-fire insights from leading legal tech innovators on what is truly driving change right now.02:24 Joe Carfaro – Agentic AI and proactive automation workflowsJoe introduces the shift from reactive systems to proactive, agent-driven workflows, using the analogy of autonomous driving to explain how AI can execute tasks, make decisions, and remove manual bottlenecks across legal operations.05:43 Andy Seavers – Client experience, AI ethics, and communication intelligence Andy challenges the industry to rethink AI from the client’s perspective, emphasizing that better communication, human-centered care, and intelligent data use—not just automation—will define the firms that win.11:16 Nataliya Blidy – Case management systems, integrations, and AI featuresNataliya breaks down what truly matters in a modern case management platform, highlighting the importance of effective use of features, integrated systems, and embedded AI tools that actually improve efficiency.15:43 Kyle Rios-Merwin – How to become an AI-native law firm in 90 daysKyle delivers a practical roadmap for transforming a firm into AI-native, focusing on defining purpose, setting guardrails, building internal champions, and systematically automating high-friction workflows.21:59 Ryan Sallee – Consolidation of tools and AI operating systemsRyan explains the hidden cost of fragmented tech stacks and introduces the concept of a unified AI operating system that centralizes data, reduces switching, and enables true workflow efficiency.25:40 Tim Sawyer – Outcome-driven AI and agentic playbooksTim reframes AI around outcomes, not features, showing how structured playbooks and agentic systems can drive consistent, higher-value case results and create competitive advantage through operational excellence.31:16 Q&AThe panel opens up to audience questions, exploring the next wave of AI advancements, the rise of agent-based systems, and how firms can bridge the gap between technology capabilities and real-world adoption. Resources MentionedTechnologyCase Status – https://www.casestatus.comSmartAdvocate – https://www.smartadvocate.comEve Legal – https://www.eve.legalFilevine – https://www.filevine.comFaster Outcomes – https://www.fasteroutcomes.comAbout our Panel:Andy Seavers — Case StatusAndy Seavers is the CEO of Case Status, a client engagement platform designed to improve communication between law firms and their clients. With a focus on transparency and efficiency, Andy works closely with firms to enhance client experience, reduce inbound calls, and strengthen relationships through consistent, real-time updates. His work centers on helping law firms build more responsive and client-focused operations.Joe Carfaro — EvenUpJoe Carfaro is a leader at EvenUp, a legal technology company focused on improving case valuation and settlement outcomes for personal injury law firms. Through the use of data and Artificial Intelligence (Ai), Joe helps firms streamline the demand process and make more informed decisions. His work supports attorneys in building stronger cases with greater consistency and efficiency.Kyle Rios-Merwin — Eve LegalKyle Rios-Merwin is a co-founder of Eve Legal, a platform focused on automating and improving intake for law firms. He works with firms to implement Ai-driven solutions that ensure leads are captured, responded to, and qualified efficiently. Kyle’s focus is on helping firms reduce missed opportunities and create more consistent intake processes.Nataliya Blidy — SmartAdvocateNataliya Blidy is a representative of SmartAdvocate, a case management system built specifically for personal injury law firms. She works with firms to improve workflow, organization, and data visibility across their operations. Her focus is on helping attorneys and teams manage cases more efficiently while maintaining strong client communication and operational control.Ryan Sallee — FilevineRyan Sallee is a leader at Filevine, a legal case management platform designed to streamline operations, improve collaboration, and support law firm growth. He works with firms to implement systems that centralize data, automate workflows, and improve overall efficiency. Ryan’s expertise lies in helping firms scale through better use of technology and structured processes.Tim Sawyer — Faster OutcomesTim Sawyer is the founder of Faster Outcomes, a platform focused on helping personal injury law firms improve case value through data-driven medical analysis. His work centers on identifying overlooked opportunities within medical records and supporting attorneys in building stronger, more complete cases. Tim helps firms increase efficiency and outcomes through better use of information.About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly...

Case-level financing for law firms gives firms the funding to bring the right cases to trail and to invest in business operations and marketing while waiting for case conclusion. In this conversation, Ten Golden Rules Founder and CEO Jay Berkowitz sits down with Dr. Howie Golden to break down the real economics of personal injury law, exposing how growth, marketing success, and even tort reform can intensify financial strain. By rethinking how cases are funded and introducing non-recourse, case-level financing, Howie reveals a smarter way to unlock capital, scale operations, and compete more effectively. Because the real advantage in today’s legal market is not just getting more cases, it is having the financial strategy to sustain and win them.Key Topics03:24 – From doctor to CEO: how an unconventional path led to disrupting the legal financing industry04:55 – Legal financing 101: breaking down the difference between funding clients versus funding law firms and where each fits08:11 – Challenging the status quo: introducing a capped model in an unregulated financing space and the resistance that followed09:06 – Non-recourse financing explained and why eliminating downside risk fundamentally changes how firms approach case investment09:38 – Why capital is the real competitive advantage in litigation, especially when smaller firms face well-funded insurance companies11:16 – The math behind contingency law: why signing more cases does not immediately translate into financial stability12:37 – The hidden downside of growth: how successful marketing campaigns can actually increase financial pressure on law firms14:40 – “Dead money” inside cases: how firms unknowingly lock up hundreds of thousands or millions in capital for years16:32 – The reimbursement model: unlocking capital already invested in cases and turning it back into usable cash flow19:48 – Real-world case study: a top attorney facing a cash crisis despite success, and how rapid financing changed the trajectory22:39 – The bigger shift: why law firms must rethink traditional financing habits or risk being constrained as cases take longer to resolve23:53 - Tune into The Golden Rapid Fire QuestionsResources MentionedTechnologySalesforce (CRM) – Salesforce – https://www.salesforce.comCalendly (scheduling software) – Calendly – https://calendly.comAbout our Guest:Dr. Howie Golden is the Chief Executive Officer of Capital Financing, a company that provides pre-settlement funding solutions for plaintiffs involved in personal injury cases. With a background as a physician, Dr. Golden brings a unique perspective to the legal finance industry, combining medical insight with financial expertise to better serve individuals navigating the challenges of injury and litigation.During his medical career, he gained firsthand experience with the physical, emotional, and financial difficulties faced by injured patients, particularly those unable to work while awaiting legal settlements. This experience inspired his transition into financial services, where he focuses on helping bridge the gap between injury and financial stability.Under his leadership, Capital Financing has built a reputation for transparency, ethical practices, and client-focused service. The company assists clients with covering medical expenses and daily living costs during lengthy legal processes, offering clear and straightforward funding options.Dr. Golden is also an advocate for greater transparency in the legal funding industry, promoting responsible lending and informed decision-making. Through his work, he continues to support plaintiffs and law firms with practical financial solutions while improving trust and accessibility within the legal finance space.https://injuryfinancing.comAbout Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

What if the most powerful marketing move for your law firm isn’t another campaign, but a book?Jay sits down with Steve Gordon to unpack how authorship transforms professionals into authorities, accelerates trust, and creates a long-term client acquisition engine. Jay connects the strategy to his own journey building Ten Golden Rules, showing how thought leadership and publishing opened doors, drove referrals, and positioned him as the go-to expert in legal marketing. Steve builds on that foundation, revealing how a single book can generate global reach, pre-sell services, and even produce ROI before it’s published. Together, they explore the shift from the “processing layer” to the “authority layer” in an AI-driven world, making a compelling case that your ideas, when packaged correctly, become your most valuable asset. This episode is a clear, energizing reminder: the path to standing out isn’t louder marketing, it’s deeper authority.Key Topics02:36 – The hidden gap in professional education: why expertise alone doesn’t build a business03:40 – The moment marketing becomes survival, not optional04:15 – How publishing a first book can completely transform business trajectory and opportunity05:07 – The strategy behind getting a book into thousands of hands in a single week06:28 – Breaking out of a local market and attracting clients globally through authority positioning07:20 – Why books outperform social media and newsletters as a durable marketing asset10:19 – The fundamental difference between marketing products and marketing professional services11:40 – The trust gap in legal services and why most marketing fails to bridge it12:15 – Why packaging your thinking is more powerful than promoting your services12:55 – The real reason people don’t read and what actually captures attention14:15 – The four levels of authority that come from writing a book, even if prospects never read it16:38 – The biggest mistake professionals make: waiting years with a book “in their head”17:36 – Inside the IP extraction process that turns scattered expertise into a structured, marketable framework19:58 – How some professionals generate ROI and new business before their book is even published20:49 – The shift from the “processing layer” to the “authority layer” and why AI is accelerating it22:17 – The “author effect” and how perception instantly elevates once a book exists23:36 – Why simply writing a book positions you as a leader in the minds of most people24:20 – The truth about bestseller lists and why strategic positioning matters more than prestige25:34 – The four audiences that drive the highest ROI when launching a book26:15 – How to re-engage cold prospects, activate referrals, and revive past client relationships27:25 – Unlocking speaking, media, and partnership opportunities through authorship30:15 – Tune into The Golden Rapid Fire QuestionsResources MentionedTechnologyManus AI – AI assistant platform – https://manus.aiBooksThink and Grow Rich – Napoleon Hill – https://www.amazon.com/dp/1585424331PodcastsAll-In Podcast – Various Hosts – https://podcasts.apple.com/ca/podcast/all-in-with-chamath-jason-sacks-friedberg/id1502871393This Week in Startups – Jason Calacanis – https://podcasts.apple.com/ca/podcast/this-week-in-startups/id315114957About our Guest:Steve Gordon is the founder of the Million Dollar Author program and a five-time author who helps business owners turn their expertise into bestselling books that drive authority, visibility, and new business opportunities.A keynote speaker and marketing strategist, Steve built his own consulting business through the power of a single book—demonstrating how the right message and positioning can attract high-value clients and open doors to speaking, media, and partnerships.Through his work with entrepreneurs, consultants, and professional service firms, Steve shows how a well-crafted book can become a powerful growth engine—establishing credibility, generating leads, and creating long-term influence in competitive markets.https://milliondollarauthor.io/About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Jay talks with Kelley Brubaker, CFO and founder of Profit Scale Thrive, about why many law firms grow revenue but still struggle to build real profit. Kelley shares her journey into accounting and business ownership, then breaks down the financial blind spots she consistently sees holding firms back.The conversation centers on five common profit leaks: failing to capture billable client costs, weak collections systems, forgotten subscriptions, unproven marketing spend, and lack of tax planning. Each issue may seem small, but together they quietly drain cash and limit growth.Jay and Kelley keep the focus practical, showing how simple systems and better habits can immediately improve cash flow. The core message is clear. Profit is not just about earning more. It is about keeping more, and building a business that truly supports your goals.Key Topics00:59 – Introduction to Kelley Brubaker and her journey into accounting01:31 – How a red Porsche shaped her career path02:59 – Lessons from Big Four and transitioning to entrepreneurship05:07 – Why business ownership is harder than expected05:59 – The power of continuous learning and masterminds07:59 – Success leaves clues: patterns among top performers08:59 – Introduction to profit leaks and the “dripping faucet” analogy10:59 – Why revenue goals can mislead business owners11:40 – Profit Leak #1: Failing to capture client costs12:20 – Profit Leak #2: Weak or nonexistent collections systems15:13 – Profit Leak #3: Forgotten subscriptions draining cash19:07 – Profit Leak #4: Unproven marketing spend22:03 – Profit Leak #5: Lack of tax planning25:32 – The importance of focusing on net profit26:44 – Simple weekly habit to fix financial blind spots27:43 – Tune into The Golden Rapid Fire QuestionsResources MentionedTechnologyClickUp (task management software) – ClickUp – https://clickup.comBooksProfit First (book) – Mike Michalowicz – https://www.amazon.com/dp/073521414XPodcasts and BlogsLife Beyond the Briefs (podcast) – Brian Glass - https://podcasts.apple.com/ca/podcast/life-beyond-the-briefs/id1651002001My Shingle (blog) – Carolyn Elefant – https://myshingle.comAbout our Guest:Kelley Brubaker, CPA is a fractional Chief Financial Officer who helps law firm owners bring clarity and confidence to their financial decisions. Known as the “Law Firm Number Whisperer,” Kelley specializes in translating complex financial data into practical insights that firm owners can use to grow sustainably and protect profitability.Working exclusively with law firms, she steps in when financial decisions start to feel uncertain—providing clear visibility into cash flow, profitability, budgeting, and long-term planning. Her approach helps attorneys move beyond reactive financial management and operate their firms with the discipline and strategy of a true business.Through her work as a trusted financial advisor, Kelley helps law firm leaders understand their numbers, make smarter decisions, and build firms that are both profitable and sustainable.https://www.profitscalethrive.com/About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

What used to work for law firm growth is no longer enough, and the firms that evolve right now will separate themselves from their competitors permanently. In this high-impact webinar, Jay Berkowitz breaks down the 7 most powerful growth strategies reshaping law firms today. From AI and answer engine optimization to conversion, branding, video, and operational systems, this episode delivers a clear roadmap for firms ready to adapt and lead. The firms that win in this next era will not just market better. They will think differently, execute faster, and build smarter systems that scale. This is your opportunity to step into that advantage now.Download Your Copy of the Hottest Trends for Law Firms Handbook at https://www.tengoldenrules.com/hottrends/Scale Your Law Firm with an Elite Mastermind - Apply Now - https://lawfirmgrowthmastermind.comKey Topics00:01:45 – Intro to Strategy #1: AI & Answer Engine Optimization – The moment AI is introduced as a game-changing shift in how law firms compete and get found00:06:06 – Host Background & Credibility Setup – Jay Berkowitz shares his journey, experience, and the foundation behind Ten Golden Rules as a trusted growth partner00:09:36 – Strategy #1 Continued: AI & Answer Engine Optimization – A deeper look at the AI transformation, including search evolution, automation, and early adopter advantage00:27:49 – Strategy #2: Masterminds – The peer-driven growth engine top-performing firms use to accelerate results00:33:30 – Strategy #3: Conversion & Intake Optimization – How small improvements in intake can unlock significant revenue growth00:38:41 – Strategy #4: Brand Dominance – Why consistent positioning drives visibility across markets regardless of budget00:43:20 – Strategy #5: Five-Star Operations – Turning client experience into reviews, referrals, and long-term growth00:48:27 – Strategy #6: Video Marketing – The content strategy behind massive reach, authority, and inbound demand00:55:34 – Strategy #7: EOS & Systems – The operational framework used by the most successful law firms to scale01:05:30 – Recap of the 7 Growth Strategies – A high-level walkthrough tying together the full framework for modern law firm growth01:06:01 – Q&A and Closing Remarks – Final insights, audience takeaways, and next steps for implementationResources MentionedTechnologyChatGPT (AI tool) – OpenAI – https://chat.openai.comClaude Cowork (AI agent platform) – Anthropic – https://www.anthropic.comNano Banana Pro (AI image generator) – https://www.nano-banana.aiLovable.dev (AI website builder) – https://lovable.devClickUp (project management software) – https://clickup.comCase Status (client communication app) – https://www.casestatus.comHona (client communication platform) – https://www.hona.comBooksThink and Grow Rich – Napoleon Hill – https://www.amazon.com/dp/1585424331Traction – Gino Wickman – https://www.amazon.com/dp/1936661837Get a Grip – Gino Wickman – https://www.amazon.com/dp/1939529824What the Heck is EOS? – Gino Wickman – https://a.co/d/0e3NwWQqAbout Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInScale Your Law Firm with an Elite Mastermind - Apply Now - https://lawfirmgrowthmastermind.comThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Merrick Rosenberg, author of Taking Flight unpacks a breakthrough way of understanding personality that replaces complex DISC labels with something instantly clear and memorable. Jay sits down with Merrick Rosenberg to discover a practical, powerful framework that helps law firm leaders hire smarter, sell more effectively, and build stronger teams. Jay brings the conversation into real-world application, while Merrick reveals how mastering human behavior unlocks influence, clarity, and connection. When you learn to speak the language of the person in front of you, results are no longer a struggle—they become predictable.Key Topics03:26 What the DISC model is and how it has been used in business for decades04:26 The origin of the “bird personalities” framework and why simplicity drives adoption05:55 How creating content consistently leads to insights, clarity, and breakthrough ideas08:29 Eagle personality traits and how dominant, results-driven leaders operate09:38 Parrot personality traits and why energy and enthusiasm drive influence09:55 Dove personality traits and the importance of empathy, support, and team harmony10:27 Owl personality traits and how analytical thinkers approach decisions and detail12:10 Why most law firm owners combine eagle leadership with owl-level precision14:13 How to align personality types with roles to improve hiring and performance outcomes15:30 Why traditional interview questions fail and how to uncover true behavioral tendencies17:30 How personality awareness transforms sales conversations and client interactions18:24 How to identify personality types quickly through body language, tone, and presence19:01 Reading personality styles through email patterns, structure, and language cues22:22 The specific words different personality types use and what they reveal about thinking24:28 How adapting communication style leads to better outcomes in business and relationships26:06 Why feedback often fails and how to tailor it so each personality actually receives it28:15 The “chameleon” strategy for adapting communication in real time across situations29:21 How to communicate change effectively to all four personality types at once30:47 Applying personality insights in high-stakes environments like courtrooms and persuasion31:39 Nature versus nurture and how personality develops and evolves over time32:58 Why people behave differently at work versus home and how context shapes expressionResources MentionedTechnologyTaking Flight Profile – Merrick Rosenberg – https://www.takeflightlearning.comBooksTaking Flight – Merrick Rosenberg – https://a.co/d/0golxgUwGood to Great – Jim Collins – https://www.amazon.com/dp/0066620996PodcastsRevisionist History (podcast) – Malcolm Gladwell – https://podcasts.apple.com/ca/podcast/revisionist-history/id1119389968About our Guest:Merrick Rosenberg is the founder of Team Builders Plus and Take Flight Learning, organizations dedicated to helping individuals and companies build stronger cultures and reach their full potential. Since launching Team Builders Plus in 1991, he has helped shape the modern team-building industry through innovative programs and leadership development work with businesses ranging from small companies to Fortune 100 organizations.Merrick is known for reimagining the DISC personality model through his widely used Eagle, Parrot, Dove, and Owl framework, featured in his books Taking Flight!, The Chameleon, and Personality Wins. His work is now used by hundreds of thousands of people worldwide through a global network of certified trainers.As a keynote speaker, Merrick blends education, humor, and storytelling to help people better understand themselves and others. He holds an MBA from Drexel University and has received multiple honors for entrepreneurship, HR leadership, and workplace culture. His insights have been featured across major media outlets and leading business publications.https://merrickrosenberg.com/About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Two immigrant lawyers turned social media pioneers share how a single TikTok experiment transformed their law firm into an eight-figure immigration practice with billions of video views. In this episode, Julio Oyhanarte and Gianfranco De Girolamo reveal how value-based marketing, simple smartphone videos, and a deep understanding of audience psychology built a massive following and a thriving legal brand. From mastering the hook that stops the scroll to balancing viral reach with real client conversions, they explain the exact strategies lawyers can use today to grow their firms through authentic, educational content. The lesson is clear: when lawyers stop guarding knowledge and start serving their audience, growth becomes inevitable.Key Topics02:53 – How social media unexpectedly became the engine behind massive law firm growth.07:25 – What happens when a law firm is built by people who truly understand the client experience?09:19 – Why today’s immigration environment is creating new challenges and anxieties for both clients and attorneys.11:01 – The hidden emotional toll of immigration law and why law firm leaders are starting to address it.13:46 – A marketing experiment during a global crisis leads to an unexpected breakthrough.14:44 – The simple video structure that can stop the scroll and capture attention in seconds.17:25 – How a moment in history accelerated the shift toward digital-first legal marketing.19:02 – Why starting with the simplest tools can sometimes produce the biggest marketing results.20:02 – The surprising reason giving away knowledge can attract more clients, not fewer.22:25 – Why traditional “lawyer language” can hurt online engagement.24:26 – Three types of content that drive audience growth in very different ways.27:05 – The difference between viral views and the content that actually brings in clients.30:55 – Small strategic changes that can dramatically improve video performance online.34:25 – Why storytelling may be the most powerful tool lawyers have when creating content.36:23 – Tune into The Golden Rapid Fire Questions for Julio and Gianfranco.Resources MentionedBooksThe E-Myth Revisited – Michael E. Gerber – https://www.amazon.com/dp/0887307280How to Win Friends and Influence People – Dale Carnegie – https://www.amazon.com/dp/0671027034Unreasonable Hospitality – Will Guidara – https://www.amazon.com/dp/0593418573Traction – Gino Wickman – https://www.amazon.com/dp/1936661837Buy Back Your Time – Dan Martell – https://www.amazon.com/dp/059342297XPodcastsHidden Brain – Shankar Vedantam – https://podcasts.apple.com/us/podcast/hidden-brain/id1028908750The Daily – The New York Times – https://podcasts.apple.com/us/podcast/the-daily/id1200361736 The Game – Alex Hormozi – https://podcasts.apple.com/ca/podcast/the-game-with-alex-hormozi/id125472011Colin and Samir (YouTube) – https://www.youtube.com/@ColinandSamir About our Guests:Julio Oyhanarte is an immigration attorney and digital educator who founded Immigration TV, the world’s largest immigration law education platform, reaching more than 15 million followers and generating over 2.3 billion views across major social media platforms.He is known for combining immigration law with digital media to make complex policies accessible through short-form educational content, helping immigrants worldwide better understand their rights and options. His work has been widely adopted by other attorneys and featured by outlets including CNN, Univision, and Telemundo.Julio holds advanced degrees from UCLA School of Law, King’s College London, and Universidad Austral, and has contributed to thought leadership initiatives at Harvard and MIT. His impact has been recognized through numerous global awards across legal, technology, and digital media industries.Gianfranco De Girolamo is a legal entrepreneur and one of the world’s most-followed immigration lawyers, with more than 15 million followers and over 2 billion video views across multilingual social platforms.He co-owns multiple businesses, including three law firms — one reaching eight-figure revenue in under two years through strategic organic social media marketing without paid advertising. His approach has also fueled a nationwide referral network generating millions in case value for injured workers and clients.Beyond legal practice, Gianfranco has built a global education business, selling thousands of online courses and developing a large contact database. He has spoken at Harvard and participated in MIT’s Delta v accelerator, where he focused on AI-driven legal solutions. Today, he helps legal teams implement AI systems, attract high-quality clients, and differentiate their brands through content, storytelling, and digital strategy.https://nextlevellawyer.com/ https://www.linkedin.com/in/oyhanarte/ https://www.linkedin.com/in/gianfranco-de-girolamo-65257344/ About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a...

LinkedIn has quietly become one of the most powerful platforms for lawyers who want to stay top-of-mind with referral partners and attract high-value cases. Jay sits down with StoryLeads founder Jacob Molina to unpack how attorneys can turn authentic stories into business-generating LinkedIn content. Jacob shares the journey that led him from tech product management to building a LinkedIn content agency serving 75+ lawyers. Along the way he reveals why story-driven posts outperform generic advice, how to structure a profile that instantly communicates authority, and the content framework that helped one attorney grow from 800 to 28,000 followers and land millions in case value. If you want LinkedIn to become a referral engine rather than a neglected profile, this episode delivers a clear path forward.Key Topics01:57 – Jacob Molina’s background in tech and product management03:07 – How writing LinkedIn posts for startup founders revealed the power of organic content03:47 – Why legal storytelling makes some of the best online content05:09 – Personal turning point that pushed Jacob to start StoryLeads05:56 – The client case study that exploded to millions in case value06:50 – The role LinkedIn plays for different types of lawyers08:04 – Why business-focused attorneys can generate direct clients from LinkedIn08:50 – Optimizing your LinkedIn profile for a clear target audience10:47 – The “two-second rule” for communicating what you do online12:47 – The most important elements of a lawyer’s LinkedIn headline13:47 – Why the banner image is the biggest opportunity on a profile14:47 – How networking, comments, and DMs deepen relationships16:07 – Posting frequency and maintaining quality on LinkedIn17:22 – The power of thoughtful comments for visibility24:37 – Why story-driven posts outperform generic legal advice26:47 – The “curiosity gap” storytelling framework for social media31:17 – Case study: The LinkedIn post that generated millions in impressions32:47 – Tune into The Golden Rapid Fire questions for JacobResources MentionedTechnologyFyxerAI – Email productivity tool – https://www.fyxer.com/ BooksZero to One – Peter Thiel – https://www.amazon.com/dp/0804139296Crossing the Chasm – Geoffrey A. Moore – https://www.amazon.com/dp/0062292986PodcastsThe Game Podcast – Alex Hormozi – https://www.acquisition.com/podcastAbout our Guest:Jacob Molina is a LinkedIn content and storytelling strategist best known for helping lawyers and professionals build authority and generate real business outcomes on LinkedIn. He is the founder of Storyleads.io, a company that crafts story-driven LinkedIn content designed to elevate professional visibility, attract referral opportunities, and grow client pipelines. Jacob’s work has helped his clients generate over 80 million impressions and has been credited with creating tens of millions of dollars in case value through strategic LinkedIn engagement and storytelling.Originally based in Canada, he transitioned into entrepreneurship after personal challenges, growing his agency from a solo endeavor into a team supporting dozens of clients. His approach emphasizes storytelling over generic content and positions LinkedIn as a powerful platform for relationship building — not just broadcasting credentials.Jacob is also active in the broader legal and professional community, speaking on topics like crafting compelling profiles, using narrative to drive engagement, and combining authenticity with strategic messaging for long-term growth. His philosophy includes generous community engagement, including writing free content for lawyers early in his journey to demonstrate impact and build connections.https://www.storyleads.io/ https://www.linkedin.com/in/molinajacob/ About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Most attorneys attend conferences. Few win them. In this high-energy roundtable, Jay Berkowitz and an all-star panel of legal industry leaders break down exactly how to dominate your next legal conference with intention, strategy, and follow-through. From becoming a “conference commando” to building real referral relationships, landing speaking opportunities, and turning hallway conversations into long-term ROI, this episode is a tactical blueprint for law firm owners who want more than just name badges and business cards. If you are investing time away from your firm, learn how to turn every conference into momentum.Key Topics00:00:34 – Jay introduces the Conference Commando mindset and explains how to turn legal conferences into intentional growth opportunities.00:06:35 – Jay shares his full conference strategy, from insider access and speaking opportunities to powerful networking frameworks.00:18:08 – Ivy Slater – Ivy explains how intention, presence, and strategic follow-up transform conferences into long-term relationships and real ROI.00:24:05 – Chris Earley – Chris reveals how to stand out, ask for opportunities, and maximize your visibility and authority at events.00:30:33 – Patrice Gimenez – Patrice breaks down how pre-planning, LinkedIn outreach, and strategic booth navigation create meaningful conference momentum.00:37:33 – Frank Rekas – Frank shares how to show up with a plan, ask better questions, and implement one idea within 72 hours to guarantee results.00:51:26 – Adam Rossen – Adam explains how to “play offense” at conferences by setting focused goals and building powerful long-term relationships.00:57:13 – Brooke Lively – Brooke shares her simple strategy for where to stand, where to sit, and how to multiply meaningful conversations.01:08:37 – Dr. Anna Lautenschlaeger – Anna demonstrates how bold follow-up, speaker engagement, and social visibility turn events into lasting opportunity.01:15:45 – Paul Faust – Paul offers a vendor’s perspective on understanding attorneys’ challenges and following up strategically.01:16:49 – Brooke Birkey – Brooke introduces the concept of “Chief Concern” and explains how emotional intelligence drives stronger networking outcomes.01:24:52 – Panel Q & A – The group closes with advanced networking tactics, mindset shifts, and practical strategies for lasting connection.Resources MentionedBooksNever Eat Alone – Keith Ferrazzi – https://www.amazon.com/dp/0385346654Presentation Zen – Garr Reynolds – https://www.amazon.com/dp/0321525655The Presentation Secrets of Steve Jobs – Carmine Gallo – https://www.amazon.com/dp/0071636080TechnologyLinkedIn (Professional Networking Platform) – https://www.linkedin.comNotability (Note-Taking App) – https://www.gingerlabs.comAbout our Panel:Ivy Slater — Slater SuccessIvy Slater is a business coach, consultant, and founder of Slater Success, where she helps professionals and organizations build scalable growth strategies through relationship development, leadership, and intentional networking. With decades of experience in sales leadership and business development, Ivy works with law firms and service businesses to create systems that generate referrals and long-term partnerships.Patrice Gimenez — LegalPatPatrice Gimenez is the founder of LegalPat, a firm focused on helping law firms strengthen operations, intake processes, and client experience. She works with attorneys to implement practical systems that improve efficiency, team performance, and conversion, enabling firms to deliver consistent service while supporting growth.Anna Lautenschlaeger — Laulau Remote StaffingAnna Lautenschlaeger is the founder of Laulau Remote Staffing, where she connects law firms with trained remote professionals who support intake, administration, and operations. She specializes in helping firms scale capacity while maintaining quality, allowing attorneys to focus on higher-value work.Brooke Lively — CathcapBrooke Lively is a profitability strategist, EOS Implementer, and founder of Cathcap, a consulting firm dedicated to helping law firms improve financial performance and operational clarity. She works with leadership teams to build accountability, increase margins, and create sustainable growth through structured systems and data-driven decision making.Brooke Birkey - Level Up Law Firm Business Coaching, LLC Brooke Birkey is a legal marketing and business development professional known for helping law firms build stronger brands, partnerships, and referral pipelines. She focuses on practical strategies that improve visibility, networking effectiveness, and conference ROI for attorneys and legal teams.Adam Rossen — Rossen Law FirmAdam Rossen is the founder of Rossen Law Firm, a criminal defense firm recognized for its focus on client experience, team culture, and operational excellence. Adam is known for implementing systems that support predictable growth while maintaining high service standards, and he frequently shares insights on leadership and law firm management.Christopher Earley — Earley Law GroupChristopher Earley is the founder of Earley Law Group, a personal injury firm focused on client advocacy and community impact. He is recognized for his emphasis on empathy-driven client service, strong referral relationships, and building a firm culture centered on trust and long-term reputation.Paul Faust — RingboostPaul Faust is the founder of Ringboost, a company specializing in memorable phone numbers and call strategy for businesses, including law firms. He helps firms improve brand recall, marketing performance, and call tracking by aligning phone strategy with overall growth initiatives.Chris Mullins — Intake AcademyChris Mullins is the founder of Intake Academy, where he trains law firms to improve intake performance, conversion, and client communication. He works with attorneys and intake teams to implement processes, scripting, and metrics that turn more inquiries into signed cases.Frank Rekas — Palm Wealth PartnersFrank Rekas is a financial advisor at Palm Wealth Partners who works with attorneys and business owners on long-term financial planning, risk management, and wealth strategy. He helps professionals align business growth with personal financial goals through structured planning and advisory support.About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some...

What if your law firm ran with the precision of Disney and delivered experiences clients rave about? Jay and former Disney leader and current Customer Experience Strategist Vance Morris reveal how systems, scripting, and intentional client journey design create five-star experiences that drive referrals, loyalty, and premium positioning. From operational discipline to emotional connection, they break down how personal injury and estate planning attorneys can “Disney-fy” their firm without gimmicks. The takeaway is simple and powerful: systems create freedom, consistency builds trust, and magical moments turn clients into evangelists.Key Topics03:26 – Vance’s path into Disney and discovering the real “secret sauce” behind the magic03:56 – Why systems and processes unlock creativity and client experience06:45 – Create a Client Journey Map with Disney-Level Touchpoints – Learn how mapping every client interaction from the client’s perspective reduces friction, increases show rates, and builds trust before the first meeting even happens.10:26 – Install an Onstage Backstage Intake Culture – Discover how separating client-facing behavior from internal operations creates consistency, eliminates experience leaks, and builds professional trust from moment zero.14:48 – Operationalize Your Core Standards – Understand how defining and ranking core standards like safety, courtesy, and efficiency gives your team a decision-making framework that improves alignment and client confidence.18:56 – Add Magical Moments That Clients Brag About – Explore how to engineer emotional connection through celebration moments, surprise touches, and intentional hospitality that generate referrals without asking.21:56 – Build Systems That Guarantee Consistency, Not Heroics – Learn why small missed details compound into negative experiences and how documented systems increase consistency, scalability, and even firm valuation.27:16 – Tune into The Golden Rapid Fire questions for Vance.Resources MentionedFree Audit of Your Digital Marketing - Visit tengoldenrules.com and either fill out the form or start a chat and mention the Free Audit.Get your copy of 52 Ways to Wow Your Customer Without Breaking the Bank from Vance at https://wow52ways.com/TechnologyBoomerang (Email App) – https://www.boomeranggmail.comBooksUnreasonable Hospitality – Will Guidara – https://a.co/d/01VlZGg4 How to Get a Meeting with Anyone – Stu Heinecke – https://a.co/d/08pC6QIwAbout our Guest:Vance Morris is a customer experience strategist, speaker, and consultant who helps service-based businesses stand out by turning everyday service into memorable, profit-driving experiences.With over a decade at Walt Disney World, Vance developed his Return on Experience® system to help businesses create service cultures that inspire loyalty, referrals, and premium pricing. Through his Systematic MAGIC™ approach, he shows teams how to deliver consistent, high-impact experiences without burnout.Vance works with service businesses across industries through workshops, keynotes, and consulting, helping them grow by elevating customer experience into a competitive advantage.Learn more at vancemorris.com or deliverservicenow.com or connect at [email protected] About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

What separates law firms that grow steadily from the ones that experience true hockey-stick growth? Execution.Brooke Lively, multi-bestselling author, and EOS Implementer specializing exclusively in the legal industry, returns to share what she discovered after analyzing her highest-performing clients. The difference wasn’t more marketing or more hustle. It was EOS. As she launches her new book, Scaling Law, Brooke reveals how law firms can implement the Entrepreneurial Operating System the right way, fix root-level leadership issues, build accountability, increase profitability, and reclaim their time.** Pre-order Brooke’s upcoming book, Scaling Law, here - https://a.co/d/0c4j4Po2Key Topics00:01:35 – Introduction to the core theme of execution as the defining factor between stagnant firms and those experiencing true hockey-stick growth.00:06:51 – Analysis of three growth categories in law firms and the discovery that consistent system-based execution drives elite performance.00:09:59 – Why operating systems must be adapted specifically for law firms, including bar rules, fee structures, and industry constraints.00:14:24 – Breakdown of the Entrepreneurial Operating System and its six key components: Vision, People, Data, Issues, Process, and Traction.00:18:53 – How Level 10 meetings and the IDS framework eliminate circular conversations and solve root causes instead of surface symptoms.00:26:33 – The 80–90 percent rule: most business challenges fall into either people problems or process problems.00:33:30 – The risk of over-promoting loyal employees and how capacity breakdowns appear in growing firms.00:38:44 – Understanding capacity in two dimensions: skill capability and time bandwidth — and how overload quietly damages performance.00:44:35 – The three types of profit law firm owners must prioritize: financial profit, time freedom, and reputational strength.00:50:23 – Rapid-fire insights on productivity systems, calendar discipline, business books, and the profile of law firm leaders ready to scale.Resources MentionedTechnologyEOS Worldwide (Operating System) – https://www.eosworldwide.comBooksTraction – Gino Wickman – https://www.amazon.com/dp/1936661837Get a Grip – Gino Wickman & Mike Paton – https://www.amazon.com/dp/1939529824Buy Back Your Time – Dan Martell – https://www.amazon.com/dp/059342297XThe Big Leap – Gay Hendricks – https://www.amazon.com/dp/0061735361About our Guest:Brooke Lively is a CFO and Profitability Strategist who helps leaders of fast-growing companies gain the financial clarity and structure needed to build profitable, sustainable businesses—without sacrificing the life they want. As President of Cathedral Capital, she works with service-based business owners, including attorneys, consultants, accountants, and marketers earning between $350K and $10M, helping them move beyond guesswork into predictable profitability.Her expertise centers on uncovering hidden money leaks, optimizing pricing and margins, and building financial systems that support long-term growth. Through outsourced CFO services, strategy engagements, VIP Jump Start Days, workshops, and speaking, Brooke empowers business owners to increase revenue, expand margins, reduce workload, and make confident, data-driven decisions for years to come.If you know your business could be far more profitable, Brooke invites you to connect at [email protected] to start the conversation.About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

When recruiting feels expensive, slow, and unpredictable, growth stalls and culture quietly erodes. Jay sits down with fixed fee legal recruiting strategist Erin Andersen to break down why traditional recruiting models fail law firms and how smarter, fixed-fee hiring paired with intentional culture strategy changes everything. From writing job descriptions that actually attract the right candidates to using culture diagnostics, reference checks, and planning to reduce turnover, this conversation reframes hiring as a leadership decision, not an HR task. The takeaway is simple and powerful: when hiring aligns with culture and strategy, law firms scale with confidence instead of chaos.Key Topics01:11 - Why most law firms feel “stuck” heading into a new year and how strategic planning creates leverage before hiring ever begins02:47 - The hidden reason recruiting costs quietly derail growth plans and why many firms do not realize it until it is too late04:49 - How traditional percentage-based recruiting changes hiring behavior in ways firms rarely intend05:54 - What actually slows down law firm hiring and the overlooked steps that consume leadership time07:44 - Why job descriptions repel great candidates and how a small mindset shift changes who applies09:15 - The uncomfortable truth about reference checks and why skipping them creates long-term risk10:14 - How flipping the structure of a job post reframes the entire hiring conversation12:22 - A single reference question that reveals more than an entire resume ever could15:56 - What “culture” really means inside a law firm and why most firms define it too late17:52 - The unique cultural pressures inside personal injury firms and what hiring mistakes show up most often19:20 - A simple hiring-stage adjustment that exposes culture fit issues before an offer is made21:02 - The difference between toxic culture, unhealthy culture, and culture that is simply unfinished24:21 - Why geography matters more than firms think and how rural and urban hiring require different strategies33:29 - Why experienced attorneys leave prestigious roles and what smaller firms misunderstand about that transitionResources MentionedBooksThink and Grow Rich – Napoleon Hill – https://a.co/d/091jJ6Ga PodcastsHow I Built This with Guy Raz – https://podcasts.apple.com/ca/podcast/how-i-built-this-with-guy-raz/id1150510297 Claim Your Confidence with Lydia Fenet - https://podcasts.apple.com/ca/podcast/claim-your-confidence-with-lydia-fenet/id1647588906 And She Rises… Amanda Frances - https://podcasts.apple.com/ca/podcast/and-she-rises/id1438759061 Other SourcesCulture Talk (workplace culture certification and surveys) – https://www.culturetalk.com About our Guest:Erin is a career and personal branding coach who helps career professionals and small business owners gain visibility, confidence, and opportunity through authentic personal branding.After starting her career in the financial industry, Erin recognized the impact of toxic workplace cultures and chose a different path—one focused on helping people find fulfillment and professional success in healthier environments. Today, she coaches clients on how to elevate their personal brand so they can be seen, heard, and chosen by recruiters, hiring managers, and ideal clients.Erin supports job seekers through career transition strategy, ATS-optimized resumes, LinkedIn profile revamps, and interview coaching. She also works with small business owners on hiring strategy, employer branding, LinkedIn optimization, and group trainings to build positive, people-first workplaces.Instagram: @yourbrandnetworkerEmail: [email protected] Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

This episode is a high-energy preview of the amazing speakers coming to TGR Live! Growth Strategies for Law Firms 2026. We will be bringing together an elite group of experts to share powerful insights from their upcoming presentations. Jay Berkowitz is joined by Stacy Brown Randall, Steven Gursten, Rob Levine, and Chris Keller for a fast-moving conversation that spans AI-driven SEO, referral systems that don’t require asking, intake strategies that recover millions in lost revenue, litigation techniques that dramatically increase case value, and personal disciplines that elevate both life and practice. Each speaker offers a clear glimpse into the strategies they’ll be teaching live, giving listeners a sense of the depth, practicality, and momentum behind this year’s conference. If you want to learn directly from these speakers, connect with other growth-minded law firm leaders, and experience these strategies in full, TGR Live 2026 is where it all comes together — and this episode makes it clear why you don’t want to miss it.Key Topics05:32 – Jay introduces AI SEO and answer engine optimization, explaining how Google AI Overviews are changing search behavior and what law firms must do to appear in AI-driven results.16:33 – Stacey Brown Randall begins her segment by reframing where referrals truly belong in a law firm’s growth strategy and previews how to generate consistent referrals without asking.27:30 – Steven Gursten starts his presentation on fatigue as a hidden but devastating injury, outlining how proving fatigue can significantly increase future economic damages in serious cases.37:22 – Rob Levine opens his intake discussion by showing how intake systems, call routing, and dropped-call recovery directly impact case volume and firm revenue.53:53 – Chris Keller begins his talk on the five disciplines that transform both life and practice, sharing how mental, emotional, physical, spiritual, and financial discipline drive sustainable growth.58:31 – The live Q&A begins, covering motivation versus discipline, selecting the right cases, increasing case value through strategy, and leading teams with intention.Resources MentionedDownload your free Copy of the Intake Analysis Ghost Call Scorecard, courtesy of Rob Levine - https://docs.google.com/document/d/1wn1NIL2CN_hb6NXR-ippSvDcYo-l67dV/editTechnologyHona (client experience software) – Hona – https://www.hona.comGoogle AI Overviews (search technology) – Google – https://www.google.comChatGPT (AI platform) – OpenAI – https://www.openai.comReddit (community and Q&A platform) – Reddit – https://www.reddit.comQuora (Q&A platform) – Quora – https://www.quora.comOura Ring (wearable health technology) – Oura – https://ouraring.comBooksGenerating Business Referrals Without Asking: A Simple 5 Step Plan to a Referral Explosion – Stacey Brown Randall - https://a.co/d/aTrufrFThe Referable Client Experience: A Proven Method to Generate Referrals Without Asking – Stacey Brown Randall - https://a.co/d/6p2GbyXAtomic Habits: An Easy & Proven Way to Build Good Habits and Break Bad Ones – James Clear - https://a.co/d/7iehDsGA Year to Change Your Life: How 365 Days of Intentional Daily Actions Lead to Transformation – Chris Keller - https://a.co/d/hYK6JahAbout our Guests:Steven Gursten is one of the nation’s leading authorities on catastrophic injury and trucking accident litigation. As the founder of Michigan Auto Law, he has built a nationally recognized practice by focusing on case strategy, evidence development, and valuation methods that significantly increase outcomes for seriously injured clients. Steven is widely known for teaching lawyers how to increase case value and profitability by handling complex cases the right way, not simply more cases.Rob Levine is the founder of Rob Levine & Associates, a multi-million-dollar law firm built through disciplined operations, systems, and execution. Known for his focus on scalability and accountability, Rob has developed operational frameworks that allow firms to grow without sacrificing efficiency or culture. His experience offers practical insight into how strong systems, leadership structure, and process discipline drive long-term profitability.Stacey Brown Randall is a nationally recognized expert on referrals and the author of Generating Business Referrals Without Asking. She teaches professionals how to build consistent, high-quality referral systems rooted in relationships, trust, and generosity — not pressure or sales tactics. Stacey’s work helps law firms create sustainable referral pipelines by focusing on value creation and intentional relationship-building.Chris Keller is a leadership and performance expert who helps law firm owners strengthen execution, accountability, and culture. His work focuses on the disciplines and habits that drive high-performing teams, from leadership behavior to operational consistency. Chris is known for helping firms translate strategy into action by building leadership systems that support sustainable growth and long-term performance.About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to...

What happens when elite appellate attorneys turn decades of hard-earned courtroom wisdom into a practical survival guide for people facing divorce? I sat down with appellate attorneys Amy Shield and Roger Levine of Shield & Levine, P.A. to unpack the thinking behind their Amazon #1 bestseller Divorce SOS. From changing passwords and handling social media to courtroom decorum, choosing the right attorney, and using a book as a powerful thought-leadership asset, this conversation blends legal precision with real-world clarity. The result is a masterclass in preparation, perspective, and professional authority that leaves listeners better equipped for both divorce and leadership. The takeaway is simple and empowering: preparation changes outcomes.Key Topics02:55 - Why appellate attorneys see the same divorce mistakes repeated year after year04:07 - Amy Shield’s path into family law appeals and how appellate thinking changes outcomes05:47 - Growing up around the law and developing an analytical mindset for complex cases07:28 - The hidden errors trial lawyers and clients make that only surface on appeal09:55 - Why changing passwords is one of the smartest moves to make before filing for divorce12:02 - How smart home technology, cameras, and shared accounts can be weaponized in divorce13:11 - Social media behaviors that quietly destroy credibility in court14:10 - Who gets the family pet and how state laws treat pets very differently15:37 - Using a book to establish authority and trust in a niche legal market16:58 - How busy attorneys realistically find time to write and finish a book18:11 - Why outlining first is the difference between finishing a book and quitting halfway19:33 - How appellate lawyers evaluate records, transcripts, and courtroom behavior22:10 - Practical advice for attorneys considering writing a book for thought leadership25:48 - How judges evaluate appearance, behavior, and credibility in court and online hearings30:16 - What clients should look for when choosing the right divorce attorney32:14 - Why preparation before filing often matters more than arguments made laterResources MentionedTechnologyMicrosoft Office – https://www.microsoft.comZoom – https://zoom.usBooksDivorce SOS: How to Avoid Costly Mistakes and Protect Your Money, Children, and Sanity – Amy Shield & Roger Levine - https://a.co/d/bLjo9pvAdvanced Internet Marketing for Law Firms - Jay Berkowitz - https://a.co/d/bSNlAZkPodcastsDarenDaily On-Demand - https://podcasts.apple.com/ca/podcast/darrendaily-on-demand/id1449270369About our Guests:Amy Shield is an AV Preeminent®–rated appellate attorney, a distinction that reflects the highest level of professional excellence and peer recognition for legal ability and ethical standards. She focuses her practice on appellate advocacy, bringing precision, strategic clarity, and deep legal analysis to complex appeals.Known for her thoughtful approach and strong written and oral advocacy, Amy works closely with trial teams to refine legal arguments, preserve issues for appeal, and strengthen cases at every stage of litigation. Her reputation as a trusted appellate lawyer is built on credibility, experience, and a commitment to high standards in appellate practice.Roger Levine is a Florida appellate attorney providing litigation support across civil matters including family law, probate and trust disputes, commercial litigation, personal injury, and insurance cases. He is admitted to all Florida state courts and the U.S. District Court for the Southern District of Florida.A National Merit Scholar, Roger earned his B.A. and J.D. from the University of Florida and holds an AV Preeminent® rating from Martindale-Hubbell. He has a longstanding commitment to community service, including a decade as a volunteer guardian ad litem in Palm Beach County.https://shield-levine.com/About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

What looked like a simple referral talk at TGR Live 2025 quickly turned into a mindset shift that challenged how I think about growth, relationships, and value creation. In this live session, Charley Mann walks us through a $500,000 referral roadmap built on consistency, human connection, and habits most lawyers avoid. I watched the room lean in as he reframed referrals and digital marketing as an “and” equation, not an either-or decision. Charley breaks down the four stages of value creation and shows why most lawyers stall by skipping the work of building real relationships. This session isn’t about clever tactics. It’s about adopting an owner’s mindset, showing up weekly, and building a system that compounds over time. If growth has felt harder than it should, this conversation explains why and shows a simpler path forward.Key Topics01:21 – Hear why referrals and digital marketing aren’t rivals and how using both reshapes growth strategy01:48 – Grasp the idea of complementarity and why “either-or” thinking limits firm momentum03:24 – See how introverted lawyers gain an edge by being willing to initiate real conversations04:03 – Understand why simply stepping off the wall creates instant market differentiation04:48 – Map the four stages of value creation and where income growth typically stalls06:39 – Learn why skipping the “who you know” stage keeps firms from ever scaling08:27 – Get the full $500,000 referral roadmap and why it’s designed to compound over time09:21 – Choose meetup formats that fit your personality so consistency becomes realistic10:35 – Adopt consistency as the real competitive advantage most lawyers won’t sustain11:01 – Recognize why weekly email is still one of the most overlooked growth tools12:59 – Replace content pressure with curation to keep emails valuable and doable15:33 – Use monthly mail as a low-friction way to stay present with referral sources18:39 – Turn “too busy” into systems and delegation so growth doesn’t rely on willpower22:12 – Solve “I don’t know what to say” by anchoring content to personal interests25:46 – Build simple infrastructure with tools, VAs, and workflows that keep everything moving29:17 – Lock in the identity shift that makes the habits stick: entrepreneur first, attorney secondResources MentionedBooks• Buy Back Your Time by Dan Martell – https://a.co/d/afpamHRTech / Tools• ChatGPT – https://chat.openai.com• ActiveCampaign – https://www.activecampaign.com• Mailchimp – https://mailchimp.com• Zapier – https://zapier.com• Make (formerly Integromat) – https://www.make.comAbout our Guest:Charley Mann is the host of “They Don’t Teach This in Law School” and founder of Law Firm Alchemy, a company dedicated to providing resources and coaching for law firm growth. With over 14 years of experience in the legal industry, Charley guides law firm owners in optimizing their practices and achieving success. He emphasizes the importance of networking, providing value, and maintaining strong client relationships, focusing on both business operations and personal growth. Known for his approachable demeanor and deep industry knowledge, Charley values integrity, transparency, and genuine connections.In his role, Charley works closely with law firm owners to enhance their entrepreneurial skillsets, particularly in marketing and leadership. His company, Law Firm Alchemy, offers tailor-made coaching and courses designed to help firm owners break through growth plateaus or accelerate their current growth trajectories.https://www.lawfirmalchemy.com/Podcast: https://podcasts.apple.com/ca/podcast/they-dont-teach-this-in-law-school/id1640557971About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Niching is often framed as restrictive, but in practice it creates freedom and authority.In this conversation, I talk with Joe Fried about how focusing deeply on one area transformed his practice and impact. Joe shares how niching into truck crash litigation helped him become a true subject matter expert, attract better cases, and build a national reputation through teaching, not hype. We talk about why expertise is earned by sharing what you learn, how real content beats flashy marketing, and why passion matters more than chasing money. Joe also explains how storytelling, systems, and surrounding yourself with the right people can dramatically change results. This episode is about building a practice that feels aligned, intentional, and built to last.Key Topics03:25 – Learn why niching down is often the fastest way to stop competing with every other lawyer in the room.05:42 – Hear how early insecurity can become the catalyst for building real expertise.06:34 – Learn a practical definition of what actually makes someone a subject matter expert.07:19 – Discover why concentrated focus beats waiting decades to feel “qualified.”08:22 – Hear how recognizing patterns in real life can point you toward the right niche.09:24 – Learn how committing to a niche before having cases can still unlock momentum.10:10 – Understand why teaching what you learn builds credibility faster than marketing tactics.11:41 – Learn how positioning truck crashes as fundamentally different reshaped referrals.12:23 – Discover why sharing real, useful content naturally creates leadership in a space.15:06 – Learn how passion for the work makes specialization contagious to others.16:25 – Hear a simple visualization exercise to identify the cases you’re meant to handle.22:27 – Learn why surrounding yourself with true experts is essential to running a strong firm.28:28 – Rapid-fire insights on productivity, AI tools, wellness habits, books, and influences that shape Joe’s thinking.35:51 – Learn how reframing cases around human impact changes how juries connect.36:35 – Discover why the most powerful stories aren’t about injuries, but how life changes afterward.Resources MentionedBooksWho Not How by Dan Sullivan - https://a.co/d/56nWJaCInfluence: The Psychology of Persuasion by Robert Cialdini - https://a.co/d/32Ga9NvPre-Suasion by Robert Cialdini - https://a.co/d/2Cte7iTPodcastsThe Joe Rogan Experience - https://podcasts.apple.com/us/podcast/the-joe-rogan-experience/id360084272 Art of Accomplishment with Joe Hudson - https://podcasts.apple.com/ca/podcast/the-art-of-accomplishment/id1540650504Technology and ToolsChatGPT - https://chat.openai.com Claude - https://claude.aiPerplexity - https://www.perplexity.ai Grok - https://grok.com/About our Guest:Joe Fried is one of the nation’s leading trial lawyers and safety advocates, focusing exclusively on catastrophic truck crash cases. He limits the number of cases he takes so he can devote deep attention and resources to each one, with results nearing $1 billion across more than 30 states. Board Certified in Truck Accident Law by the National Board of Trial Advocacy, Joe is widely recognized for his leadership in trucking and highway safety and has delivered more than 500 presentations to lawyers, judges, law enforcement, and policymakers.A graduate of the University of Georgia School of Law with honors, Joe Fried is a co-founder of the Academy of Truck Accident Attorneys and has held numerous national leadership roles within the plaintiffs’ bar. He has served as faculty at the Gerry Spence Trial Lawyers College and the Georgia Trial Skills Clinic, and previously served as a judge in Fulton County, Georgia. Known for his disciplined and creative approach, Joe believes truck crash cases demand true specialization, and that focus leads to better outcomes and safer roads.https://www.friedgoldberg.com/Academy of Truck Accident Attorneys - https://ataalaw.org/About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In this encore performance of one of our top episodes, I had the privilege of sitting down with Robert Simon, co-founder of the Simon Law Group, Law-Di-Gras, Attorney Share and Justice HQ, to explore his remarkable journey from launching a small law practice in 2009 to leading a powerhouse firm with 27 lawyers across multiple states. And, somehow he also finds time to host the popular Bourbon Approved Podcast! Robert shared invaluable insights into building a thriving membership community for high-level attorneys, developing innovative tools like Attorney Share, and carving out a niche in personal injury law, particularly in complex disc injury cases. His strategies and experiences offer practical guidance for anyone looking to scale their legal practice or improve operational efficiency.Robert’s passion for innovation and mentorship shines through in everything he does, from creating unique networking events like the music-festival-style legal conference Law-Di-Gras to hosting his bourbon-focused podcast, Bourbon Approved. He also shares actionable tips on leveraging technology, fostering community, and mentoring the next generation of legal talent. This conversation is a goldmine of inspiration for anyone eager to take their law practice to new heights.Key Topics03:13 - Founded Justice HQ, a membership community for high-level lawyers, and Attorney Share, a case marketplace with over 2000 lawyers.04:05 - Annual Law-Di-Gras conference, which focuses on networking, personal growth, and legal education.04:35 - The conference features various tracks on media marketing, business operations, personal wealth, personal health, AI technology, and trial skills.05:22 - The conference's origins and the decision to make it more fun and interactive with musical guests.06:22 - The firm's trial successes and the publication of his book on disc injury cases.06:55 - Types of cases the firm handles, including disc injury cases, product liability, wrongful death, and ride-share cases.07:35 - Expansion into other states, including Texas and Arizona, and the success in these new markets.08:43 - The firm's mission to litigate and try a lot of cases and the importance of having a good team of trial lawyers.09:21 - Justice HQ as a membership community for lawyers, offering masterminds, media platforms, and on-demand education.10:10 - The community's technology platform, Slack communities, and new software for building communities.10:45 - The benefits of Justice HQ, including access to office space, branding, speaking opportunities, and collaboration.12:07 - Attorney Share, a marketplace for lawyers to find the best cases and co-counsel, and the integration with major case management platforms.12:18 - The family involvement in the firm, including his twin brother, younger brother, parents, and other family members.12:49 - The roles each family member plays and the trust and efficiency within the family business.12:23 - The pros and cons of working with family, emphasizing the trust factor and the potential for family disagreements.13:42 - The importance of having a good relationship with his brother, who manages the firm's finances.14:14 - They talk about the importance of family and the balance between personal and professional life.16:35 - Attorney Share the platform simplifies case sharing, fee agreements, and referral networks while minimizing lead generation costs.18:12 - Lawyers can easily refer cases and find top specialists nationwide through an organized, automated system.19:27 - The platform streamlines case referrals, fee sharing, and case tracking for law firms.20:37 - The importance of mentorship, build relationships by networking with mentors, peers, and legal organizations.22:32 - Focus on a niche, market yourself authentically, and leverage free tools to grow your practice.24:12 - Leverage networking groups and local organizations to build powerful connections.25:21 - Join small, focused groups for regular discussions on business and personal growth.27:37 - Vision for 2025 Law-Di-Gras, having others bring their communities, masterminds, and networking followed by a music festival. Avoiding conference burn out.28:10 - Talks about the Bourbon Approved podcast, which started as a fun project and evolved into a networking tool.29:04 - The high production quality of the podcast and the interest from guests.29:43 - The success of the Bourbon Approved Tour and the connections made through the podcast.30:00 - The importance of doing something you love and how it can benefit your business.32:54 - The importance of having systems in place to handle increased marketing volume.33:12 - The need for intake readiness, customer service, and efficient case management.34:25 - The benefits of integrating with Attorney Share and other platforms to track and manage cases.34:43 - The importance of specializing in a specific area of law and building a strong network of relationships.38:16 - Talks about his preventative health routine, including regular check-ups and liver panels.40:46 - The importance of mentoring and helping other lawyers, especially those starting out.Resources MentionedBooks:Zero to One by Peter Theil - https://a.co/d/3xSGjYeJust One Thing by Rick Hanson PhD - https://a.co/d/4mmF2lfClient Centered Law Firm by Jack Newton - https://a.co/d/auy7qhy You Can't Teach Hungry by John Morgan - https://a.co/d/2ujU7LR Buy Back Your Time By Dan Martell - https://a.co/d/6JSJFYP Websites and Platforms:Attorney Share - https://www.attorneyshare.com/About Robert Simon:Robert T. Simon (“Bob”) is a co-founder of the Simon Law Group and serves as its primary trial attorney. He co-founded the firm in 2009 with his twin brother Brad and helped grow it from a small boutique practice into a nationally recognized, nine-figure law firm with offices in California, Arizona, and Texas. Bob is admitted in multiple states, including California, Arizona, Texas, Massachusetts, Iowa, Pennsylvania, and New York, and is widely known for handling complex wrongful death and catastrophic injury cases involving commercial carriers.Since 2012, Bob has tried more than 50 cases as lead counsel, winning the vast majority and securing over $100 million annually in verdicts and settlements. He has earned multiple Trial Lawyer of the Year honors from his peers across several jurisdictions and is a frequent national speaker, educating trial attorneys on litigation strategy, case development, and achieving strong client outcomes.https://www.thesimonlawgroup.com/https://www.instagram.com/planetfunbob/About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on <a href="https://www.facebook.com/tengoldenrules/"...

Our Annual Conference TGR Live! Growth Strategies for Law Firms briought together three powerful perspectives on why law firms lose far more cases at intake than they realize. The session opens with Ben Leader, who shows how his firm grew signed cases by 200% by fixing internal process instead of increasing marketing spend. He breaks down the impact of audits, data accuracy, reduced attorney involvement, and relentless focus on conversion rates. Next, Chris Mullins demonstrates how untrained intake staff, poor empathy, and missed call-review cycles create damaging client experiences. Through real call analysis, she explains how law firms can replace guesswork with structured training, scripting, and continuous improvement. Finally, Ted DeBettencourt reveals how rapid responses to LSA and GBP messages significantly increase rankings, visibility, and total lead flow. Together, these insights give firms a complete view of the operational, human, and technological gaps that limit growth in modern client intake.Key Topics03:37 – Learn how Ben reframed lead problems as intake problems and uncovered growth hidden inside his existing call volume.04:37 – See why his firm’s roller-coaster revenue stabilized only after cleaning up intake and centralizing data.09:51 – Understand the turning point when Ben chose to invest in intake rather than more marketing spend.13:44 – Learn why hiring, tools, and expert coaching are the three investments that transformed his intake performance.16:07 – Hear what a full intake audit reveals about missed calls, abandoned leads, and data gaps.23:41 – See how small percentage increases in wanted conversion rates drive hundreds of cases and millions in revenue.27:45 – Discover how AI call summaries, sentiment scoring, and tracking improve training and accountability.35:28 – Learn why listening to calls exposes the real gap between training and reality and how fixing it changes everything.40:18 – Hear Chris Mullins break down empathy, pivoting, and why intake must be trained like a sales role.50:37 – Follow Ted DeBettencourt as he reveals how fast LSA and GBP message responses boost rankings and triple lead flow.58:03 – Q&amp;A with the PanelistsResources MentionedTech / ToolsLead Docket – Lead management and intake tracking - https://www.leaddocket.comCallRail – Call tracking, recording, transcription, sentiment analysis - https://www.callrail.comGoogle Local Services Ads (LSA) – Pay-per-lead ads and messaging - https://ads.google.com/local-services-ads/Google Business Profile Messaging (GBP SMS) - https://support.google.com/businessAbout our Guests:Ben Leader is a Personal Injury attorney at Elrod Pope Law Firm, known for his client-focused approach and clear communication. He handles a wide range of injury cases with thorough preparation, compassionate advocacy, and practical legal strategies. As part of the long-respected Elrod Pope team, Ben helps uphold the firm’s reputation for integrity and strong community service, guiding clients toward fair compensation and steady support throughout their cases.https://elrodpope.com/Chris Mullins is the Founder &amp; CEO of Intake Academy, the leading organization helping consumer law firms improve lead conversion and grow with less cost and complexity. A former top-performing phone sales professional, she built her career on understanding how to connect with prospects and guide them toward action. Through Intake Academy, she has trained more than 200 firms using hands-on coaching, customized scripts, and ongoing evaluations that produce measurable gains in conversion. Known for her practical, data-driven style, Chris is also a sought-after national speaker on intake, lead conversion, and law firm growth.https://intakeacademy.com/Ted DeBettencourt is the Co-Founder and CEO of Juvo Leads, a leading live-chat and lead-generation platform that helps law firms capture more high-intent prospects and convert them into clients. With deep experience in digital marketing and automation, he focuses on eliminating missed opportunities through fast, reliable engagement tools that boost conversions without adding staff. Under his leadership, Juvo Leads has become known for its real-time chat, 24/7 response, and measurable ROI. Ted is also a frequent speaker on modern lead generation and intake performance.https://juvoleads.com/About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

A quiet shift is happening at the top of Google, and law firms that adapt now will win more cases with less chaos. In this webinar, I break Decode Law Firm Ai in four practical parts: driving more traffic with AI SEO or AEO Answer Engine Optimization, improving intake and conversion with tools that can coach your team (and even answer calls), upgrading case management with AI-powered legal ops platforms, and building five-star operations that earn more reviews and referrals. I also share the CRIT prompt framework for getting better outputs from ChatGPT, plus a handful of AI toolsI recommend to speed up content, meetings, and workflows without losing quality. Key Topics00:00:22 – Learn the 4-part AI playbook for law firm marketing and operations so you can focus on what moves cases and revenue.00:10:35 – See how Google AI Overviews change the “top of page” game and what it takes to show up inside those answers.00:16:18 – Discover why “answer engine optimization” starts with question-based content and how video + blog pairing helps you rank and convert.00:20:33 – Understand where AI engines pull authority from (like Reddit and YouTube) and how to earn visibility without sounding salesy.00:32:15 – Use the CRIT prompt framework to get sharper, more useful outputs from ChatGPT when you’re writing, planning, or training.00:39:00 – See what an AI intake coach can spot in calls, and learn the kind of coaching that boosts conversion without hiring more staff.00:42:13 – Compare AI that answers calls and “missed-lead recovery” texting so fewer good cases slip through the cracks.00:44:27 – Get a tour of the AI legal ops landscape, including tools for demand letters, chronologies, litigation support, and research.00:47:30 – Learn how client status platforms reduce “my lawyer won’t call me back” pressure while helping you earn more five-star reviews.01:01:43 – Hear real-world guardrails for using AI safely, including how to avoid generic content, privacy mistakes, and hallucinated case law.Resources MentionedDownload your copy of the The Ten Hottest Trends for Law Firms Handbook - https://www.tengoldenrules.com/hottrends/ AI visibility, search, and authorityGoogle AI Overviews (Google Search) – https://www.google.comGoogle Search Central (SEO guidance) – https://developers.google.com/searchSchema.org (schema markup standard) – https://schema.orgWikipedia – https://www.wikipedia.org Reddit – https://www.reddit.comQuora – https://www.quora.comLinkedIn – https://www.linkedin.comIntake and call trackingCallRail – https://www.callrail.comWhatConverts – https://www.whatconverts.comGoogle Local Services Ads (LSAs) – https://ads.google.com/local-services-ads/Smith.ai – https://smith.aiClient communication and case status portalsCase Status – https://www.casestatus.com Hona – https://www.hona.comLegal ops and case management AIFilevine - https://www.filevine.comThomson Reuters – https://www.thomsonreuters.comWestlaw – https://legal.thomsonreuters.com/en/products/westlawContent, meetings, and productivity tools HeyGen – https://www.heygen.comFathom – https://www.fathom.aiOpusClip – https://www.opus.prodepositions.com – https://www.depositions.comGrammarly – https://www.grammarly.comPimEyes – https://pimeyes.comPR and media opportunitiesHelp A Reporter Out (HARO) – https://www.helpareporter.comSource of Sources – https://sourceofsources.comAbout Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing...

Most law firm owners only think about money when something breaks, so I brought financial advisor Frank Rekas on to walk me through a real “financial fire drill” for attorneys. Frank shares the six Ls framework that helps you stress-test your finances before a crisis: building real liquidity, protecting your income and life, planning for long-term care, funding a long retirement, and putting your legacy in writing so your family and firm are covered.You’ll also hear simple networking moves Frank uses to stay top of mind with lawyers, why groups like BNI and ProVisors pay off over time, and how tools like ChatGPT help him plan his own business more clearly. By the end, you’ll have a clear checklist to review with your CPA, estate lawyer, and advisor, so your firm’s finances don’t “catch fire” when life happens.Key Topics04:57 – See how Frank’s unconventional path into financial planning shaped the practical way he works with attorneys.06:54 – Learn why building real referral relationships, not stacking business cards, creates long-term opportunity.09:28 – Explore how curated groups and small “legally connected” events strengthen professional networks for lawyers.13:35 – L1: Liquidity - Understand why the first pillar of a stable financial plan is liquidity and how attorneys can structure simple cash buckets to avoid tax shocks and cash-flow stress.15:39 – L2: Loss of Income - Hear why protecting future earning power is often the most overlooked strategy and how disability coverage secures the income your entire life plan depends on.18:06 – L3: Life Insurance - Learn why getting life insurance earlier keeps costs down, simplifies underwriting, and protects your family and firm with a clear safety net.20:32 – L4: Long-Term Care - See how long-term care planning prevents retirement savings from evaporating and what modern hybrid policies offer attorneys today.23:21 – L5: Longevity - Discover the mindset shift attorneys need to plan for a potentially very long retirement—and how to build a future that outlives changing markets and health realities.26:09 – L6: Legacy - Learn how to document your legacy clearly so your family, firm, and estate plan don’t fall into chaos when life happens.29:39 – Frank’s suggestions for Tech, Books, and Podcasts.Resources MentionedBooksUnreasonable Hospitality by Will Guidara -https://a.co/d/dn94gEe&nbsp;Buy Back Your Time by Dan Martell –https://a.co/d/0VWVSvGPodcasts / ShowsThey Don’t Teach This in Law School with Charley Mann -https://podcasts.apple.com/us/podcast/they-dont-teach-this-in-law-school/id1640557971&nbsp;Do Business. Do Life. with Brad Johnson -https://podcasts.apple.com/ca/podcast/do-business-do-life-the-financial-advisor-podcast-dbdl/id1677151221&nbsp;Dan Martell YouTube channel –https://www.youtube.com/@danmartellAll-In Podcast –https://podcasts.apple.com/us/podcast/all-in-with-chamath-jason-sacks-friedberg/id1502871393Networking groups / eventsBNI (Business Network International) –https://www.bni.comProVisors –https://www.provisors.comTech / ToolsChatGPT –&nbsp;https://chatgpt.comClaude –https://claude.ai&nbsp;About our Guest:Frank Rekas, CPFA, is a financial advisor and Director of Risk Management at Palm Wealth Partners. He specializes in working with attorneys and professional business owners, offering comprehensive financial planning that includes tax-efficient strategies, risk management, retirement planning, investment planning, and insurance (life, disability, long-term care).Known among his clients and peers as “The Tax Whisperer for Law Firm Owners,” Frank brings more than 30 years of experience in financial services to help high-income professionals protect their income, reduce tax burden, and build generational wealth—all without the pressure of proprietary product-sales bias.&nbsp;https://palmwealthpartners.com&nbsp;https://palmwealthpartners.comAbout Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

Strategic planning becomes real when you begin the year with clarity, confidence, and a written roadmap you can follow. In this workshop, Ivy Slater and I&nbsp; share how to start the year with a powerful plan for marketing, sales, finance, and team development. Together, we break down how law firms can turn big annual goals into quarterly rocks, weekly scorecards, and daily actions that keep priorities alive. By the end, you’ll see how to enter the new year with direction, measure what matters, and build a firm that grows with intention instead of reaction.Key Topics00:04:29 – Learn how to pause at year-end to evaluate what worked, what didn’t, and where untapped revenue is hiding.00:12:08 – See why written goals create stronger momentum for the new year and how they shape your entire plan.00:14:08 – Understand how to enter the year with a balanced plan across finance, marketing, sales, and team.00:18:08 – Follow a simple approach to building a budget that supports your new-year investment decisions.00:28:08 – Learn how to reverse-engineer annual revenue targets into leads, conversions, and signed cases.00:35:08 – Discover how mapping a 12-month marketing calendar reduces guesswork and improves consistency.00:37:43 – Hear how to choose meaningful quarterly rocks that set up Q1 and the rest of the year for success.00:44:42 – Learn how structured weekly check-ins keep your plan on track as the year progresses.00:50:26 – See how a simple scorecard helps you monitor performance week after week throughout the year.01:00:24 – Explore real examples of firms that used strategic planning to grow, scale, or prepare for long-term exit.01:07:10 – Learn how aligning your team around the upcoming year’s goals strengthens clarity, commitment, and daily execution.01:11:52 – See how reviewing last year’s wins and challenges helps refine your 2026 strategy and choose smarter priorities for the months ahead.Resources MentionedDownload our FREE 2026 Law Firm Plan Worksheet and Workbook - https://www.tengoldenrules.com/2026-plan/&nbsp;Get your Tickets for TGR Live! 2026 on March 16 &amp; 17, 2026 in Delray Beach - https://www.tengoldenrules.com/tgrlive&nbsp;BooksFrom the Barre to the Boardroom: Choreographing Business Success Through Authentic Relationships – Ivy Slater - https://a.co/d/ddJqjF7&nbsp;Best of the Best: Lead Boldly, Scale Rapidly, Create Your Legacy – Ivy Slater - https://a.co/d/dGFmxG0&nbsp;Think and Grow Rich – Napoleon Hill - https://a.co/d/9HGw3IO&nbsp;Traction: Get a Grip on Your Business – Gino Wickman - https://a.co/d/2ESaTXI&nbsp;Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm – Verne Harnish - https://a.co/d/49PCfIW&nbsp;Scaling Up: How a Few Companies Make It and Why the Rest Do not – Verne Harnish - https://a.co/d/09OA3pa&nbsp;The Great Game of Business: The Only Sensible Way to Run a Company – Jack Stack, Bo Burlingham - https://a.co/d/gDvkp3c&nbsp;Generating Business Referrals Without Asking: A Simple Five-Step Plan to a Referral Explosion – Stacey Brown Randall - https://a.co/d/1RP3Up0 Tech/SoftwareSmartAdvocate – Legal case management - https://www.smartadvocate.com/Lead Docket – Intake and lead tracking - &nbsp;https://www.leaddocket.com/Ninety (90.io) – EOS software for scorecards, rocks, accountability - https://www.ninety.io/EOS Worldwide – Tools and resources for implementing EOS - &nbsp;https://www.eosworldwide.com/About our Guest:Ivy Slater is the CEO of Slater Success, where she advises C-suite executives and senior managers on strategic sales growth and team performance. With over 25 years of experience, Ivy helps B2B and high-end B2C organizations improve relationship-driven sales, often boosting results by up to 40% in six months or less.A former owner of a seven-figure printing company in NYC, Ivy now works with leaders to revitalize sales strategies, build team synergy, and exceed revenue goals. She’s a sought-after speaker, host of the Her Success Story podcast, and bestselling author of Conquering Your Fear of Money and From the Barre to the Boardroom.Her relationship-first approach empowers organizations to align teams, clarify objectives, and drive sustainable success.https://slatersuccess.comm/&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

What struck me most in this TGR Live! Growth Strategies for Law Firms conference 2025 session was watching Mike Morse pull back the curtain on how he built one of the largest injury firms in America. Hearing him break down his journey in real time made me rethink what a truly systemized, data-driven law firm looks like. Mike shares how he went from doing everything himself to becoming one of TRACTION Author Hino Wikman’s first clients and becoming an EOS Visionary with an EOS Integrator running the business. He shows the power of tracking numbers on a “jumbotron,” measuring intake performance, and forecasting revenue with surprising accuracy. Mike also walks through the bold marketing moves, TV branding, NIL deals, and community projects that keep his firm top of mind. Listening to him made it clear that sustainable growth comes from structure, data, and a brand that people actually enjoy engaging with.Key Topics08:02 – Learn how to sort every task into what you love, like, dislike, and hate so you can delegate and live in your sweet spot.09:55 – See what a visionary integrator structure looks like and why Mike moved to a strict closed door policy to protect his focus.10:52 – Understand the jumbotron concept and which core metrics every firm owner should know every week before making decisions.17:09 – Discover how tracking intake conversion by agent exposes weak links, saves high value cases, and drives better training.21:32 – Study how Mike replaced a lost referral pipeline with bold TV branding instead of copycat lawyer ads after his main referrer walked away.26:12 – Explore how humorous mom based Super Bowl commercials and a friendly brand tone make an injury firm loved in the community.29:56 – Learn how low cost NIL deals with college athletes, fun numbers, and local content turn attention into memorable law firm branding.37:02 – See how Project Backpack and large scale dog adoption events create goodwill, reviews, and endless social content for the firm.47:17 – Get a new lens on when referral fees still make sense and when you should invest instead in your own marketing and intake systems.Resources MentionedBooksFireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable – Mike Morse and John Nachazel - https://a.co/d/gqKsIDE&nbsp;Traction: Get a Grip on Your Business – Gino Wickman - https://a.co/d/iovEFWb&nbsp;Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business – Gino Wickman and Mark C. Winters - https://a.co/d/4fXPpfd&nbsp;Get a Grip: How to Get Everything You Want from Your Entrepreneurial Business – Gino Wickman and Mike Paton - https://a.co/d/0AzufJm&nbsp;Tech / SoftwareMicrosoft Power BI – business intelligence and reporting platform - https://powerbi.microsoft.comNinety software for EOS Level 10 meetings and scorecards - https://www.ninety.io&nbsp;EOS – Entrepreneurial Operating System - https://www.eosworldwide.comRingBoost – vanity and memorable phone numbers for law firms and other businesses - https://www.ringboost.comAbout our Guest:Mike Morse is the Founder of Mike Morse Law Firm, Michigan’s largest and most recognized personal injury practice, where he has led a team of more than 250 legal professionals who have helped over 100,000 clients and recovered more than $2 billion in verdicts and settlements since opening the firm in 1995. A graduate of the University of Arizona and the University of Detroit Mercy School of Law, Mike has built his firm into a national model for operational excellence, combining modern technology, disciplined systems, and client-centered service. He is the co-author of the best-selling book Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable, and is widely regarded as an industry thought leader, speaking nationally on trial strategy, law firm growth, and leadership. Beyond the courtroom, he is committed to community impact through initiatives like Project Backpack and engages with thousands of listeners on his weekly Open Mike Podcast, where he breaks down legal topics and business insights. Known for his innovation, discipline, and dedication to justice, Mike Morse has built one of the most successful and respected personal injury law firms in the country.https://www.855mikewins.com/&nbsp;https://www.youtube.com/channel/UCkxEDwLdZ6mHsSTZvcm052A&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

Success looks simple when all the right pieces finally lock into place. In this case study with Geoff McDonald of Geoff McDonald &amp; Associates, we walk through how his firm built a system that now brings in more than 100 cases a month and even hit 200 in a single month. Listen as we break down the practical steps behind that growth, including how a website redesign boosted cases 44 percent and how tracking the right numbers created real momentum. Geoff shares how nearshore staffing lowered people costs, how AI tools turned hours of legal work into minutes, and how a strong culture and community presence kept trust at the center of everything. You’ll see how consistent execution, not just one flashy tactic,&nbsp; transformed this firm into a powerhouse.Key Topics00:01:10 – Learn how aligning marketing, culture, tracking, and execution created consistent 100+ case months.00:04:10 – See how falling off the “Google cliff” revealed major SEO and technical issues and what fixes restored rankings.00:07:20 – Understand how OKRs helped guide decisions and doubled year-over-year growth.00:09:20 – Learn which numbers matter most for running a scalable PI firm and how monthly KPIs drive growth.00:13:34 – See how nearshore staffing reduced people costs from nearly 50% to 32% and expanded intake capacity.00:16:38 – Understand how inflection points shape PI firms and why AI is the most important shift happening today.00:20:10 – Learn how AI tools now draft demands, interrogatories, and mediation statements in minutes instead of hours.00:23:20 – See why replacing homepage forms with phone-first CTAs increased calls 176% and cases 44%.00:26:21 – Hear how core values and a clear core focus guide hiring, client service, and daily operations.00:31:41 – Learn how deep community involvement and signature events build brand trust and visibility.00:34:34 – Understand how Answer Engine Optimization and schema position firms inside Google’s AI results.00:39:10 – See how Google Maps rankings are tied to SEO consistency and accurate business listings.00:41:10 – Learn how TGR Boomerang recovers missed calls and boosts intake speed on PPC, LSA, and web leads.00:44:25 – Understand how memorable TV creative increases branded search volume and conversion across all channels.00:52:10 – Learn when to expand into a second market and how to use data, cost per case, and ceilings to time the move.01:02:10 – See why adding multiple lead-gen vendors stabilizes total case flow and lowers average acquisition cost.01:07:17 – Q&amp;A where Jay and Geoff answer questions on SEO, metrics, AI, and firm growth strategy.Resources MentionedBooksMeasure What Matters – John Doerr -&nbsp; https://a.co/d/2fJns0P&nbsp;Wooden on Leadership – John Wooden -&nbsp; https://a.co/d/drjzKvB&nbsp;TechCallRail - &nbsp;https://www.callrail.comLexis+ AI - &nbsp;https://www.lexisnexis.comMicrosoft Copilot -&nbsp; https://www.microsoft.com/copilot&nbsp;Crystal Knows (DISC personality insights) - &nbsp;https://www.crystalknows.comAbout our Guest:Geoff McDonald is the CEO and President of Jeff McDonald &amp; Associates, a leading personal-injury firm in Virginia. A former college football player at the University of Hawaii and the University of Virginia, he earned his J.D. from the University of Richmond. Over his career, Geoff has secured more than $400 million in settlements, argued over 200 written opinions, and helped shape Virginia case law in several key areas. He is active in the community through the Rotary Club of Richmond and Derby Camp Richmond, and he remains committed to protecting the rights of injury victims and their families.https://www.mcdonaldinjurylaw.com/&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

It’s surprising how fast your business can grow once you understand how real marketing works, and that’s exactly what I unpack in my interview on Hector Santiesteban’s How to Scale a Business podcast. I share the behind-the-scenes lessons from McDonald’s, Coca-Cola, Sprint, and my early days at eDiets—back when most people were just discovering Google.I walk through the 10 Golden Rules and show how owners can make smarter decisions with data, build stronger subscriber bases, and use YouTube and AI to stand out. I also explain why lawyers and service firms still win with Google, how to create a UVP that converts, and what it really takes to scale with systems and leadership. If you want simple principles you can use today, this conversation lays them out clearly.Key Topics02:05 — Learn how Jay’s background with major brands shaped the data-driven marketing approach he now teaches business owners.06:11 — Hear how real A/B testing works and why data—not assumptions—should guide every growth decision.08:47 — See why subscriber lists remain one of the most valuable digital assets for long-term marketing success.10:45 — Understand how YouTube builds trust at scale and why niche, question-based videos attract high-intent leads.14:02 — Learn practical ways to apply the Four Ps to modern SEO, local search, and online visibility.16:44 — Discover how Google’s AI Overviews reward question-driven content and why AEO is the next major ranking strategy.19:14 — Hear how AI tools and structured prompts streamline writing, planning, and content creation for business owners.21:41 — Learn how a strong UVP increases conversions by giving website visitors an immediate, compelling action.24:36 — See how intake automation, fast callbacks, and lead-capture tech help service businesses close more opportunities.28:18 — Understand why systems, SOPs, and EOS give companies the structure needed to scale without relying on the owner.Resources MentionedBooks:The 10 Golden Rules of Online Marketing – Jay Berkowitz - https://www.tengoldenrules.com/downloads/&nbsp;The AI-Driven Leader – Geoff Woods - https://a.co/d/5wLM5o2&nbsp;The E-Myth Revisited – Michael E. Gerber - https://a.co/d/hu328oG TechChatGPT - &nbsp;https://chat.openai.comGoogle Gemini - &nbsp;https://gemini.google.comGoogle Local Service Ads -&nbsp; https://ads.google.com/local-services-ads&nbsp;Google AI Overviews -&nbsp; https://blog.google/products/search/generative-ai-search&nbsp;About our Guest Host:Hector Santiesteban’s mission is to make podcasting simple, stress-free, and profitable. Since 2016, he has produced thousands of episodes across every format—from business and interview shows to fiction and true crime—generating millions of downloads and millions in revenue for his clients. With three podcasts of his own and years of hands-on experience, he knows exactly what it takes to build and sustain a successful show.As the founder of Amplafy Media, Hector runs a full-service team that handles everything from strategy and setup to editing, publishing, and promotion. His “you record, we do the rest” model lets hosts stay focused on their message while the heavy lifting happens behind the scenes. Hector believes everyone has a story worth sharing, and he’s always open to conversations about improving workflows, elevating content, and turning a podcast into a real business asset. You can reach him at [email protected]://open.spotify.com/show/1nLbInDgoT0XLnHq4atmtf&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

The future of law isn’t coming, it’s already reshaping how firms operate. This past week I hosted the Ten Golden Rules webinar, Future-Ready Law Firms, featuring some of the brightest innovators in legal tech. Together, we explored how AI, automation, and smarter systems are transforming marketing, intake, and client experience.I opened with the shift toward Answer Engine Optimization and zero-click search, showing how visibility now depends on providing clear, authoritative answers online. Then, our expert panel shared the tools and strategies helping law firms grow today: Patrice Gimenez from LegalPat explained how to choose and implement new software; Ed Kirk from Supio revealed how AI uncovers hidden case value; Manny Griffiths from Hona shared automation tools that elevate client updates; Daniel Steinberg of LawBrokr unpacked digital prequalification; and Jeff Zigman from TRUEclaims showed how property-damage automation boosts revenue. Together, we unpacked practical tools and proven systems that make firms faster, more accurate, and ready for what’s next.Key Topics00:01:02 – Jay opens the webinar, outlining how AI and automation are driving a new era of legal innovation.00:01:35 – Learn why zero-click search and Answer Engine Optimization (AEO) are reshaping law firm visibility online.00:03:17 – Understand how AI-generated answers, chat interfaces, and voice search are changing how potential clients find and choose law firms.00:06:14 – Discover practical AEO tactics—schema, FAQs, PR authority, and content structures that AI engines favor.00:08:14 – See how missed-call automation and AI-powered intake recovery tools can turn lost leads into signed clients.00:11:32 – Patrice Gimenez (LegalPat) discusses how to evaluate, select, and migrate to new legal software without disrupting your team.00:20:01 – Ed Kirk (Supio) shares how AI-driven analysis improves medical chronologies, demand packages, and case valuations.00:29:45 – Manny Griffiths (Hona) explains how client-journey automation boosts communication, transparency, and five-star reviews.00:39:52 – Daniel Steinberg (LawBroker) reveals how digital intake and pre-qualification create better first impressions and faster client conversions.00:50:37 – Jeff Zigman (TrueClaims) demonstrates how firms can streamline property damage claims, speed up reimbursements, and uncover missed revenue opportunities.01:02:43 – Panel Discussion explores where technology and AI are heading next—from smarter case prep to predictive client experiences.01:08:02 – Audience Q&amp;A dives into practical questions about implementation, AI ethics, and the pace of change in law firm technology.Connect with Our Panel Guests:Patrice Gimenez — LegalPat - https://legalpat.com&nbsp;Ed Kirk — Supio - https://www.supio.com&nbsp;Manny Griffiths — Hona - https://www.hona.com&nbsp;Daniel Steinberg — Lawbrokr - https://www.lawbrokr.com&nbsp;Jeff Zigman — TRUEclaims - https://trueclaims.io&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

How do you scale a law firm without losing control or yourself in the process?Rachel Steininger of Upward Acceleration and I dig into that question together, exploring what real operational clarity looks like when you’re building a law firm that runs on purpose, not panic. We talk through how to align people, process, and technology so that growth feels steady instead of chaotic. Rachel shares how a fractional COO bridges the gap between leadership vision and daily execution, and why data integrity and clear KPIs must come before AI or automation. Together we unpack the practical side of scaling—how to delegate low-value work, measure what matters, and keep your brand promise consistent from intake to delivery. It’s a conversation about leading smarter, building systems that last, and finding sustainable growth that fits your firm’s identity.Key Topics03:45 – Discover when your firm is ready for a fractional COO and how they simplify growth without adding chaos.06:32 – Learn what “fractional” truly means and how separating leadership roles keeps teams accountable.09:08 – Find out how EOS-style systems help you stay focused on priorities instead of chasing new fires.11:06 – See how to build a simple weekly rhythm that keeps goals alive even in a busy practice.12:39 – Understand why fixing your data flow matters more than buying the newest AI tool.14:09 – Get practical steps for making AI safe and compliant inside your law firm.15:46 – Hear how “agentic AI” connects triggers, actions, and outcomes to improve results.18:01 – Explore the “Three I’s” framework—Identity, Individual goals, and Indicators—for alignment and accountability.20:15 – Learn how to balance automation and human touch so your operations still reflect your brand.21:24 – See which numbers to measure first to boost growth—like lead flow, intake speed, and client lifetime value.Resources MentionedTechnology &amp; AppsCalendly – Used for structured scheduling - https://calendly.com&nbsp;Superhuman –Maintaining Inbox Zero; integrates with Outlook and Google Workspace - Https://superhuman.com&nbsp;Zapier / Make / n8n – Automation platforms that creates “agentic” workflows that think before acting - https://zapier.com&nbsp; | https://make.com&nbsp; | https://n8n.io&nbsp;ChatGPT (Pro / Enterprise level) – Mentioned when discussing risk, compliance, and AI governance; Use the paid, secure version. → https://chat.openai.comBooks&nbsp;Deep Work by Cal Newport – https://a.co/d/89lczwmSlow Productivity by Cal Newport – https://a.co/d/aubGX83&nbsp;Tiny Habits by BJ Fogg – https://a.co/d/6NhSRPd&nbsp;Podcasts &amp; YouTube ChannelsDeep Questions Podcast with Cal Newport – https://podcasts.apple.com/us/podcast/deep-questions-with-cal-newport/id1515786216&nbsp;Layla Hormozi YouTube Channel&nbsp; - https://www.youtube.com/@leilahormozi&nbsp;About our Guest:Rachel Steininger is a seasoned operations and strategy leader with over 25 years of experience helping organizations scale with clarity and control. She partners with CEOs and executive teams to turn vision into measurable results—driving growth, efficiency, and profitability. Known for bringing structure to complexity, Rachel has doubled revenue across multiple firms, guided the execution of over $10B in client investments, and led global teams to launch 22 funds in just six months. She’s passionate about building high-performing, system-driven businesses where vision and execution work in perfect alignment.https://upwardacceleration.com/&nbsp;https://www.linkedin.com/in/rachelsteininger/&nbsp;https://www.youtube.com/channel/UCOIqNYahtZNB7u5Vyi-Hmpg&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

Most lawyers work hard to build wealth but rarely stop to plan how to keep it. Join me as I sit down with financial advisor Thuong Thien of Team Hewins to break down the four practical steps every attorney can use to take control of their money and future. She shares how to clarify goals and values before making financial decisions, track and smooth out uneven cash flow, save and invest using a simple “bucket” system, and build a trusted team of advisors to protect what you’re growing. This conversation is the first step in making it easy to see where your money is going, how to make it work smarter, and why a clear plan brings more freedom, both in your business and your life.Key Topics01:43 – Learn how Thuong helps professionals, especially lawyers, bring order and clarity to their financial lives.04:31 – Setting Clear Goals and Values – Why most lawyers delay personal planning and how to shift from reacting to leading with purpose.07:18 – The three questions that help define values and goals that actually guide financial choices.08:50 – How aligning goals with lifestyle brings clarity to career and money decisions.09:34 – Understanding Cash Flow and Spending – How to spot your real cash-flow rhythm and plan for taxes, investments, and lifestyle goals.12:49 – Thuong’s six-month spending method: one account, one card, total visibility.15:30 – Why separating business and personal spending keeps your plan accurate and sustainable.17:04 – Saving and Investing with the Bucket Strategy – How to use short-, mid-, and long-term “buckets” to manage growth and risk with confidence.19:50 – How bucket planning reduces couple money stress and keeps shared goals on track.20:09 – Small adjustments that make saving feel less like restriction and more like freedom.20:19 – Building Your Financial Dream Team – The core players: fiduciary advisor, CPA, estate attorney, and insurance expert.25:47 – Why syncing tax and financial planning can multiply results for firm owners.26:33 – The key takeaway: wealth grows faster when you build the right team early.Resources MentionedTech/AppsCalm (for meditation and relaxation)&nbsp; –https://www.calm.comBooksAtomic Habitsby James Clear -https://a.co/d/j4gMTn8&nbsp;About our Guest:Thuong Thien is a Principal at Team Hewins and a CERTIFIED FINANCIAL PLANNER® professional who helps high-achieving women—particularly attorneys and executives—navigate complex financial decisions with clarity and confidence. She specializes in guiding clients through pivotal moments such as making partner, managing equity compensation, or planning for a liquidity event.Known as a trusted sounding board, Thuong provides clear, strategic advice across cash flow management, retirement planning, tax strategy, charitable giving, and wealth transfer. Her clients value her ability to simplify complexity and create structured, actionable plans—so they can focus on excelling in their careers while moving forward with financial confidence.https://teamhewins.com/&nbsp;https://www.linkedin.com/company/team-hewins/&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

Most lawyers try to outwork stress, but real growth comes from simple shifts in how you lead and show up. In this conversation with Kelly Lynn Adams of KLA Productions, I dive into her story of leaving corporate life to build a business around coaching, personal branding, and helping high achievers perform without burning out. Kelly shares how to recognize the early signs of overwhelm, why your “95% advantage” is enough to lead, and how to set a simple content cadence that builds authority. We talk about turning one idea into many posts, using relationships as revenue drivers, and putting systems like EOS in place to keep your business running smoothly. If you’ve ever wondered how to scale your law firm brand while protecting your energy, Kelly’s strategies show it’s possible to grow with clarity and balance.Key Topics01:10 – Learn a tiny reset you can use to calm stress fast and protect focus.05:26 – Spot early burnout signs in yourself before they spiral.07:34 – Recognize warning flags in a teammate and how to respond with care.08:41 – Coach like a pro: meet needs in the moment, not with a template.09:23 – Choose a coaching rhythm that fits real life and actually sticks.10:14 – Reframe “halftime” and use it to set purpose for your next chapter.11:43 – Count your remaining “summers” and track wins to reset perspective.13:37 – Build a personal brand on and off social by owning how you show up.15:32 – Pick a lane and lead with your 95% advantage to create value.16:43 – Set a simple content cadence and keep it on your calendar.17:27 – Cascade one article or video into many posts the easy way.19:11 – Start before you’re ready and let “messy” beat “perfect.”20:07 – Grow revenue through relationships you nurture before you need them.24:13 – Use “What’s the worst that can happen?” to make smart pivots.30:11 – Run a business system (EOS or similar) to reduce stress and align teams.Resources MentionedBooksTraction by Gino Wickman – https://a.co/d/2cRUqlr Get a Grip by Gino Wickman &amp; Mike Paton – https://a.co/d/fB5EjKGScaling Up by Verne Harnish –https://a.co/d/2IDeptiMeasure What Matters by John Doerr –https://a.co/d/ch4BUuc The E-Myth Revisited by Michael E. Gerber – https://a.co/d/gPmuLeN10x Is Easier Than 2x by Dan Sullivan &amp; Dr. Benjamin Hardy – https://a.co/d/j2MRAof&nbsp;Atomic Habits by James Clear – https://a.co/d/45NIy4y Eat That Frog by Brian Tracy – https://a.co/d/eABn926 Tech / PlatformsEOS Worldwide – https://www.eosworldwide.com Fiverr – https://www.fiverr.com Upwork – https://www.upwork.com About our Guest:Kelly Lynn Adams is an award-winning executive coach, business strategist, and international speaker who helps high-achieving entrepreneurs and leaders elevate their performance without burnout. As the founder of KLA Productions LLC, she provides coaching, consulting, and training that drives growth, confidence, and ROI.Kelly has guided 7- and 8-figure success for global brands like Gucci, DKNYJeans, Bed Bath &amp; Beyond, and coached professionals from Google, Nasdaq, Pinterest, Apple, Facebook, and more. She's a contributor to Entrepreneur Magazine and host of the globally streamed Perfectly Imperfect Podcast.Her work blends mindset, leadership, and business strategy—and has been featured in Forbes, Thrive Global, MindBodyGreen, and on ABC, CBS, and FOX affiliates.https://www.kellylynnadams.com&nbsp;https://www.instagram.com/kellylynnadams&nbsp;https://www.linkedin.com/in/kelly-lynn-adams-8a58722&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Over 90% of law firms are using AI, and I sit down with Jayanth “Jay” Madheswaran, the visionary founder and CEO of Eve, to uncover how his billion-dollar legal tech company is changing the game for plaintiff firms everywhere.Jay explains how Eve’s AI reads medical records, builds chronologies, drafts demand letters, and even handles discovery—all in minutes instead of hours. We talk about his journey from Facebook and Rubrik to launching Eve, the lessons behind their $103M raise, and how they’ve built a team of engineers and lawyers obsessed with one goal: helping firms deliver stronger outcomes with less stress.From practical examples to future predictions, this episode dives deep into what AI can really do for contingency-based firms—and how leaders can adopt it today without disrupting their teams or client relationships.Key Topics00:44 – Learn how Jay’s vision for Eve Legal began after seeing how inefficient law firm workflows really were.02:10 – Hear how Eve secured $103M in Series B funding and what drove investor confidence.04:32 – Discover why plaintiff firms are adopting AI faster than defense firms—and how that’s flipping the script.08:18 – See how Eve’s AI creates detailed medical chronologies from complex record sets in minutes.09:23 – Learn how firms are drafting demand letters that sound like their best writers—without starting from scratch.09:56 – Explore how discovery responses and interrogatories can now be turned around same-day.11:40 – Find out what 500+ law firms have learned about AI adoption and the importance of guided support.12:54 – Understand how “Blueprints” let firms train Eve to write exactly the way their attorneys do.18:27 – Learn how Eve’s pricing model aligns perfectly with contingency-based firms.19:48 – See how AI lets firms reduce costs, boost margins, and redeploy team members into higher-value roles.20:46 – Explore how specialization or scaling volume both become easier with AI-driven workflows.23:23 – Hear what’s next: voice-enabled AI agents and faster product cycles for legal operations.27:02 – Discover how Eve’s tech team built proprietary models trained only on legal language and data.30:52 – Understand the pros and cons of “best-of-breed” vs. “all-in-one” AI tools for law firms.38:02 – Reflect on how AI is reshaping the roles of young lawyers, paralegals, and the next generation of “AI-native” legal professionals.Resources MentionedTech &amp; AppsEve Legal – https://eve.legal OpenAI / ChatGPT – https://openai.com/chatgpt&nbsp;Google Gemini (Deep Research) – https://gemini.google.com&nbsp;Zoom – https://zoom.us&nbsp;RingCentral – https://www.ringcentral.com&nbsp;Case Status – https://www.casestatus.com&nbsp;Hona – https://www.joinhona.com BooksAntifragile by Nassim Nicholas Taleb – https://a.co/d/i6C3FC5&nbsp;The Ride of a Lifetime by Robert Iger – https://a.co/d/clxWn8y PodcastsFounders – https://podcasts.apple.com/us/podcast/founders/id1141877104AI Daily Brief – https://podcasts.apple.com/us/podcast/the-ai-daily-brief-artificial-intelligence-news/id1680633614&nbsp;About our Guest:Jayanth “Jay” Madheswaran is a seasoned technologist, founder, and investor, with more than 15 years of experience in AI, machine learning, and product development. Before founding his current venture, Eve Legal, Jay held leadership roles at Facebook, Rubrik, and Lightspeed Venture Partners. At Eve Legal (based in Palo Alto), Jay serves as CEO and is driving innovation at the intersection of legal technology and automation. Known for blending deep technical insight with entrepreneurial acumen, Jay also invests via Lightspeed and acts as a mentor and advisor to many early-stage startups. He holds a degree in Computer Science from the University of Illinois at Urbana-Champaign and continues to champion growth and impact in tech and legal innovation.https://www.eve.legal/&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

Most law firms don’t realize the online strategies that worked last year may already be outdated. I break down the 7 hottest trends driving growth in 2025, from dominating Google’s new AI Overviews to building a brand that clicks at the top of local search. You’ll hear how short videos, intake tech, and five-star operations can double your signed cases, and why masterminds and operating systems are becoming the hidden edge of top firms. Whether you’re just starting or already a Google gangster, you’ll walk away with proven steps to get better clients, stronger cases, and more consistent growth.Download our Handbook The Ten Hottest Trends for Law Firms - https://www.tengoldenrules.com/hottrends Key Topics00:05 – Introduction and setup for the 7 hottest trends in law firm growth05:22 – Trend #1: Answer Engine Optimization (AEO) – Learn how to appear in Google AI Overviews and ChatGPT results07:58 – See why Answer Engine Optimization is overtaking SEO and how to adapt your mindset11:29 – Hear how answering client questions builds authority and fuels early-stage searches14:46 – Discover why Reddit, Quora, and YouTube are key sources for AI answers18:00 – Trend #2: Video – Learn how YouTube shorts, long-form content, and Q&amp;A videos drive leads and SEO23:48 – Get advanced tips for titles, hooks, thumbnails, and reaction videos that boost watch time24:00 – Trend #3: Conversion Optimization – See why calls beat forms, and how tools like TGR Boomerang save missed leads28:41 – Find out how AI prompts can retrain intake teams for empathy, urgency, and higher close rates32:01 – Trend #4: Brand – Understand how Morgan &amp; Morgan dominate LSAs and why consistent branding matters more than ad spend37:08 – Trend #5: Five-Star Operations – Discover how concierge service, client apps, and VIP programs generate reviews and referrals41:28 – See how apps like Case Status and Hona keep clients updated and reduce intake calls45:01 – Trend #6: Masterminds – Hear why top law firms use masterminds to share strategies, solve problems, and scale faster53:12 – Trend #7: Operating Systems (EOS) – Learn how EOS, Scaling Up, and proven processes align teams and drive growth1:06:00 – Closing Q&amp;A and action steps for implementing the 7 hottest trendsResources MentionedBooksAdvanced Internet Marketing for Law Firms by Jay Berkowitz – https://a.co/d/2J9YxRa The AI Driven Leader by Geoff Woods –https://a.co/d/0ldVAPD Think and Grow Rich by Napoleon Hill –https://a.co/d/bdA1wQe Law of Success by Napoleon Hill – https://a.co/d/ihe6G7I Fireproof by Mike Morse –https://a.co/d/6AVojvn Traction by Gino Wickman – https://a.co/d/hLe5jDk Get a Grip by Gino Wickman – https://a.co/d/8O3cYqZ What the Heck Is EOS? by Gino Wickman – https://a.co/d/eF79CLnScaling Up by Verne Harnish – https://a.co/d/6927Cg8The Great Game of Business by Jack Stack –https://a.co/d/aBiG0Uo Purple Cow by Seth Godin – https://a.co/d/1bUqDXjApps/TechCase Status – https://www.casestatus.com Hona – https://www.hona.com/ Opus Clip – https://www.opus.pro Descript – https://www.descript.com ClickUp – https://clickup.com Smith.ai (call answering service) – https://smith.ai Go Answer (call answering service) – https://www.goanswer.io/&nbsp;Other ResourcesProfound (LLM search study) – https://profoundresearch.com Source of Sources by Peter Shankman (Help a Reporter Out / HARO successor) – https://sourceofsources.com/&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

Discover how to “Love Your Leadership”, with Hakim Lakhdar from Lakhdar Coaching. Hakim shares how his unusual journey from Key West musician to Harvard Law educator to executive coach, shaped a simple truth: the way you show up daily is what builds trust, wins referrals, and creates five-star operations.You’ll hear how to strengthen emotional intelligence, lead with authenticity, and build transparent cultures where lawyers and teams thrive. Hakim breaks down practical routines, self-audits, and mindset shifts that keep you calm, confident, and consistent in both your practice and life.Key Topics03:21 — Hakim shares how growing up abroad and performing in Key West shaped his coaching lens04:14 — Discover how work in Central Asia revealed the power of professional coaching04:47 — Learn how executive education at Harvard and Miami Law shaped his approach with attorneys06:02 — Hear why focusing on “who you’re being while you work” matters more than doing more06:59 — See why emotional intelligence is no longer a “soft skill” but a must-have for lawyers10:02 — Get a no-judgment method to self-audit and increase self-awareness12:08 — Understand how stripping away law school conditioning helps you lead authentically14:04 — Compare two similar firms and learn how operations create dramatically different results14:43 — Discover how transparency and open communication strengthen culture and execution19:07 — Hakim explains how honest self-check-ins guide career pivots and keep leadership aligned20:59 — Hear how early sensitivity became a leadership superpower with the right channel22:59 — Learn how personality frameworks like DISC and animal types help teams work better together24:51 — Explore Hakim’s “why” and what it means to truly love your leadership26:38 — See how AI tools like Fathom and ChatGPT support focus and productivity29:15 — Find out how morning routines, fitness, and wellness practices protect long-term energy31:01 — Discover books that reshape money mindset and client value in entrepreneurship32:40 — Hear which podcasts and thought-provoking content Hakim values for growth33:43 — Learn why referrals to coaching are best viewed as a gift, not criticismResources MentionedFathom AI Notetaker – https://fathom.videoChatGPT – https://openai.comBooksNonviolent Communication by Marshall B. Rosenberg - https://a.co/d/2P5Daau Taking Flight! by Merrick Rosenberg &amp; Daniel Silvert&nbsp; - https://a.co/d/cv18oBeLove Money, Money Loves You by Sarah McCrum - https://a.co/d/iFM9s0y The Law of Divine Compensation by Marianne Williamson - https://a.co/d/bWzfF06&nbsp;PodcastsCoaches Rising – https://podcasts.apple.com/us/podcast/coaches-rising/id1144203613Live Into Your Brilliance – https://podcasts.apple.com/us/podcast/live-into-your-brilliance/id1695544209About our Guest:Hakim helps leaders uncover the unseen patterns blocking their success so they can lead with authenticity, courage, and clarity. For over 15 years, he has guided entrepreneurs, executives, and high performers worldwide—from directing high-profile programs at Harvard Law School to serving with the American Bar Association in Washington, D.C., Kyrgyzstan, and Tajikistan, to coaching leaders across industries. As host of the Access Your Leadership podcast, Hakim shares powerful stories of transformation and practical strategies for mastering self-leadership, navigating career transitions, and overcoming leadership challenges. A devoted husband and proud father to identical twin boys, Hakim believes leadership is deeply personal—because it’s not just about what you do, but who you are being.https://lakhdarcoaching.com/&nbsp;https://www.linkedin.com/in/hakimlakhdar/&nbsp;Podcast: https://open.spotify.com/show/0907thUNk2ZNZ9V08W8Xth?si=7330def6c2dc4e7c&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

Discover 4 ways to add Millions to your PI Cases! In this episode, I sat down with Steve Gursten of Michigan Auto Law, who has built a reputation for turning overlooked details into multimillion-dollar results. He shares how trying big and settling small changes the entire settlement dynamic, why reframing injuries can shift a jury’s perspective, and how future risks and sleep impairments add enormous value to a case. Listening to Steve, I saw exactly how a trial lawyer’s mindset can transform outcomes for clients and multiply the value of cases many attorneys would settle way too small.Key Topics01:39 – Hear Steve’s journey from young lawyer to running multiple top law firms03:07 – Discover why trial work made him stand out when others avoided the courtroom04:39 – Learn how a million-dollar verdict early in his career changed everything06:44 – Find out why results and reputation attract endless referrals08:01 – See how Steve grew from one Michigan firm into five specialized practices08:39 – Understand the role fitness and discipline play in sustaining a high-pressure career10:39 – Explore how zone 2 cardio training helps manage stress for trial lawyers13:16 – Way #1: Try big and settle small—chunk injuries up for trial, itemize down for settlement15:09 – Learn how juries see the compound effect of multiple injuries while insurers don’t18:39 – Hear why picking your 10 best cases each year can triple or quadruple settlement value25:38 – Way #2: Reframe mild TBI as chronic pain syndrome so juries connect more easily28:52 – Way #3: Talk about the future—show how today’s injuries lead to tomorrow’s risks33:00 – Way #4: Leverage impaired sleep and fatigue as economic damages juries understand36:59 – Learn how tools like Oura Ring and Whoop provide objective evidence of sleep loss39:14 – Hear why fatigue is a quantitative injury that juries intuitively grasp41:04 – Discover Steve’s favorite productivity app and why it beats his old system42:13 – Get his top business book picks, from Good to Great to The E-Myth and Seth Godin’s work48:27 – Find out the best way to connect with Steve and Michigan Auto LawResources MentionedBooksOutlive by Peter Attia - https://a.co/d/55cj7SM Good to Great by Jim Collins - https://a.co/d/55cj7SM The E-Myth Revisited by Michael Gerber - https://a.co/d/55cj7SM TechnologyNotion – https://www.notion.com Fathom AI Notetaker – https://fathom.video Whoop – https://www.whoop.com Oura Ring – https://ouraring.com Podcasts/BlogsSeth Godin Daily Blog – https://seths.blog&nbsp;Tim Sawyer - Legal Keys - https://podcasts.apple.com/us/podcast/legal-keys-unlocking-time-revenue-and-results/id1791762308&nbsp;About our Guest:Steven Gursten is one of Michigan’s most respected trial attorneys, consistently ranked among the Top 50 out of more than 65,000 lawyers by Super Lawyers and recognized as a Michigan Lawyer of the Year. He serves as President of the AAJ Distracted Driving Litigation Group and the Belli Society, and has also led the AAJ Traumatic Brain Injury Litigation Group, the AAJ Truck Accident Litigation Group, and the Motor Vehicle Trial Lawyers Association. His expertise has earned him national recognition, including two JD Supra Readers’ Choice Awards for his writing on Michigan’s auto No-Fault and insurance litigation.Steve is also a nationally sought-after speaker and educator, known for his presentations on trial advocacy, traumatic brain injury, truck accident litigation, and maximizing auto accident settlements. His track record includes record-setting results such as the largest auto and truck accident settlement in Michigan history, along with multiple years of top reported verdicts and settlements as documented by Michigan Lawyers Weekly and Verdict Reporter.https://www.michiganautolaw.com&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

Most lawyers don’t realize they’re practically invisible on Google and it’s costing them clients.&nbsp;In this webinar, I break down the Ai and ABCs of SEO, Artificial Intelligence - or Ai for SEO is often called AEO and the core ABCs of SEO - Architecture, Backlinks, and Content are still they key strategic ways to get listed in Google Organic SEO searches. I’ll show you why Architecture of your website, things like site speed, clean code, and ADA compliance matter, how to build the right backlinks without toxic links dragging you down, and how to create content that answers the questions clients are actually asking. You’ll also see how Google Maps and Answer Engine Optimization are changing the rules, and the simple steps you can take today to stay ahead.Key Topics01:38 – Why AI Overviews now appear in 30% of Google searches and what it means for law firms03:49 – The A of SEO: Architecture—why fast, mobile-friendly sites are non-negotiable08:27 – Why page speed, mobile tests, and site maps directly affect your Google ranking12:44 – How clean code, schema, and ADA compliance give Google what it wants19:38 – The B of SEO: Backlinks—how links built Google’s dominance and why they still matter22:03 – Spotting toxic backlinks and using disavows to protect your site24:10 – Creative backlink strategies—PR articles, scholarships, and industry directories26:15 – The C of SEO: Content—why answering real client questions drives rankings27:46 – Tools like AnswerThePublic and receptionist “question logs” for content ideas28:15 – Google Maps SEO—optimizing your profile, reviews, and local consistency (NAP)34:01 – Why multi-location strategies help firms dominate maps and LSAs34:47 – Answer Engine Optimization (AEO)—how AI search is reshaping results37:38 – The search cycle—when AI answers show up vs. where SEO still wins40:15 – Repurposing one video into blogs, maps, social, and AEO content45:55 – Advanced strategies—schema stacking, proprietary data, and authority content47:15 – Final takeaways and Q&amp;A on common SEO mistakes, priorities, and AI balanceResources MentionedDownload our Handbook The Ten Hottest Trends for Law Firms - https://www.tengoldenrules.com/hottrends&nbsp;BooksThe 10 Golden Rules of Online Marketing by Jay Berkowitz&nbsp; -https://a.co/d/fjcfBpF 10 Free Strategies of Internet Marketing by Jay Berkowitz - https://a.co/d/iISJV56 Matt The Intern’s Guide to Digital Marketing by Matthew Klimek and Jay Berkowitz - https://a.co/d/bF5MuKL Advanced Internet Marketing for Law Firms by Jay Berkowitz- https://a.co/d/d5jvwdu Technology/SoftwareGoogle PageSpeed Insights – https://pagespeed.web.dev/ Google Analytics – https://analytics.google.com/ Google Search Console – https://search.google.com/search-console WordPress – https://wordpress.org/ Yoast SEO Plugin – https://yoast.com/wordpress/plugins/seo/ All in One SEO – https://aioseo.com/ Elementor – https://elementor.com/ SEMrush – https://www.semrush.com/ Ahrefs – https://ahrefs.com/ AnswerThePublic – https://answerthepublic.com/ BirdEye – https://birdeye.com/ Podium – https://www.podium.com/&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

Most law firms think growth is about more cases, but Rob Levine proves it’s about smarter systems, stronger teams, and the right technology. Listen as we discuss Rob’s incredible path from police officer and EMT to running one of the largest PI firms in the country. You’ll hear how masterminds keep him accountable, why a training academy changed his hiring, and how partnering with Faster Outcomes is reshaping AI in the legal space. Rob also reveals how automating medical record retrieval and building systems around intake can unlock profitability most lawyers miss.This episode is packed with practical ideas for building a law firm that scales with discipline. Whether you want better intake, stronger case values, or the confidence to step into real leadership, Rob’s insights will help you rethink what’s possible.Key Topics00:56 – Why masterminds accelerate growth and how surrounding yourself with the right peers shortens the learning curve.06:07 – The two foundations every firm owner needs—running lean and creating a written plan that guides real decisions.10:20 – How to structure masterminds with hot seats, peer accountability, and breakout groups so you solve the right problems faster.13:01 – The surprising ways to test your intake, chase leads, and recover cases that would otherwise slip away.16:12 – How building a training academy and certification program transformed hiring, reduced turnover, and raised the talent bar.21:56 – A new approach to medical record retrieval that saves hours of staff time and feeds directly into your CMS.24:20 – Where AI tools for intake fall short today, and how Rob is shifting focus toward AI that improves cases at the earliest stage.29:08 – Why improving case value through better investigation and medical workups matters more than chasing volume.34:12 – The balance between brand and performance marketing, and how short-form video fits into a modern strategy.37:33 – The personal habits that keep leadership energy high—fitness, nutrition, and staying in your lane.38:50 – What Rob took from Good to Great and how the “flywheel” concept guides his leadership decisions.44:56 – A look at the newest tech Rob is testing, including billboard creative preview tools, and how he experiments before rolling them out.Resources MentionedBooksGood to Great by Jim Collins - https://a.co/d/6mtcjB1Technology / AppsFaster Outcomes - https://fasteroutcomes.com/&nbsp;Whisper Speech-to-Text (iOS/macOS) - https://apps.apple.com/us/app/whisper-speech-to-text/id6445964986&nbsp;Drive Your Art- https://driveyourart.com/ Podcasts / Masterminds / BlogsSeven Figure Agency - https://sevenfigureagency.com/&nbsp;Legal Keys Podcast - https://podcasts.apple.com/us/podcast/legal-keys-unlocking-time-revenue-and-results/id1791766239&nbsp;About our Guest: Rob Levine is a distinguished attorney, entrepreneur, and philanthropist best known as the founder of Rob Levine &amp; Associates, a firm with over 25 years of experience advocating for personal injury, social security disability, and veterans’ disability clients. Known as “The Heavy Hitter®,” he has built a trusted reputation for delivering results and pursuing justice for the injured and disabled across Rhode Island, Massachusetts, and Connecticut, while handling disability cases nationwide. Beyond his law practice, Rob launched Rob Levine Legal Solutions, a support company that helps personal injury firms scale through services like medical record retrieval, international staffing and training, and growth-focused mastermind consulting.A retired police officer, military police veteran, and paramedic, Rob’s impact extends far beyond the courtroom. Through the Rob Levine Gives Back program, he donates hundreds of Thanksgiving dinners, provides thousands of backpacks to children during his Family Fun Fest, and offers free Uber rides on holidays. In every pursuit—legal, entrepreneurial, and charitable—Rob brings relentless energy and commitment, helping clients, law firms, and communities thrive.https://roblevinelegalsolutions.com/[email protected]&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

Ai is rewriting the rules for how law firms get found online and most aren’t ready.&nbsp;In my conversation with Tim Sawyer on the Faster Outcomes Legal Keys Podcast, I break down what Google’s new Ai Overviews mean for your firm and how “Answer Engine Optimization” is replacing traditional SEO. You’ll hear how to position your firm to show up in Ai search results, why brand recognition now drives clicks, and the simple website changes that turn visitors into signed cases. I also share how we’re using Ai to coach intake teams, rank job candidates, and even script better client conversations—so your firm can attract, convert, and deliver five-star service from the first click to the final handshake.Key Topics03:28 – How Google’s AI Overviews now answer 30% of searches before users click06:26 – Why website traffic drops when Google answers questions directly07:49 – How to get your firm featured inside AI search results09:03 – The video-to-blog strategy that feeds every platform and boosts authority11:00 – Why brand recognition matters more than ever for getting clicks11:41 – What Q&amp;A schema is and why AI search engines love it13:57 – How to structure blogs and FAQs for Answer Engine Optimization15:13 – Smart questions to ask your marketing agency about AI readiness17:46 – The “Morgan &amp; Morgan trap” that costs smaller firms leads19:58 – Why a visible phone number beats a giant contact form21:44 – How AI-powered website chat captures leads forms and phones miss23:02 – The rise of AI avatars for intake—and how close they are to replacing humans25:49 – Using the CRIT method to build a custom AI intake coach28:09 – How AI coaching improves empathy, scripts, and conversion rates for intake teams30:05 – Turning the CRIT method into a hiring super-tool for leadership roles32:24 – How DISC profiles and AI playbooks predict candidate fit33:43 – The three-part growth model: Attract, Convert, Five-Star Operations34:55 – How “TGR Boomerang” rescues missed calls and web leads35:50 – Why delivering a Ritz-Carlton-level client experience drives reviews and referrals36:26 – How to connect with me and join us at TGR Live in MarchResources MentionedBooksTraction, Gino Wickman – https://a.co/d/aEqzVAY&nbsp;The Ai Driven Leader, Geoff Woods – https://a.co/d/2PPqXzRTechnology/SoftwareFathom Ai – https://fathom.videoPredictive Index – https://www.predictiveindex.comCrystal Knows – https://www.crystalknows.comIntaker Chat – https://intaker.comTGR Boomerang – https://tengoldenrules.com&nbsp;About Our Guest Host:Tim Sawyer is a veteran entrepreneur, sales strategist, and educator with over 25 years of experience leading high-growth companies to success, including two INC 500 startups with a combined $90 million in exits. He has trained more than 10,000 professionals across industries in leadership, marketing, and sales, using a simple yet powerful framework: Find, Serve, and Keep clients profitably.Now at Faster Outcomes, Tim helps law firms harness AI and technology to revolutionize client acquisition and retention. With a deep passion for teaching and practical impact, he continues to empower organizations with the strategy, systems, and leadership tools needed to perform at their highest level.https://fasteroutcomes.com/ About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

Most law firms lose clients before they’ve even signed them simply because intake isn’t done right. Brooke Birkey from Level Up Law Firm Business Coaching joins me to break down the 10 Golden Rules of Intake that turn more leads into signed cases. From giving prospects multiple ways to connect, to delivering five-star service on every call, we share our proven systems to boost conversion, protect revenue, and build a reputation that keeps clients coming back. If you want your team to master intake from the first ring to the final signature, you’ll find the exact steps here.Key Topics00:56 – Why Brooke returned for a second episode and her background in emotional intelligence-based intake training04:53 – Rule #1: Give the User What They Want—four contact options every site must have06:20 – Why chat captures cases calls and forms miss07:30 – Using text as a high-conversion intake channel08:05 – The role of overflow and backup systems like Smith.ai09:00 – Rule #2: Be Available 24/7/365 or risk losing Google visibility10:09 – How Google tracks response times and rewards quick answers11:30 – Coaching teams to answer with empathy and urgency13:06 – Rule #3: Pick Up that Dang Phone within 3 rings and avoid phone trees14:33 – Why no answering machines on LSA calls15:58 – Rule #4: The 3x3x3 Follow-up for competitive markets18:21 – Using CRM remarketing campaigns to re-engage leads19:37 – How TGR Boomerang rescues missed calls and stale form leads21:17 – Rule #5: Deliver Five-star Concierge Service from the first contact22:50 – Training teams to anticipate needs like Ritz-Carlton staff24:38 – How service quality drives five-star Google reviews25:24 – Scripting and reinforcing “hospitality tonality”26:53 – Managing calls with empathy, control, and value propositions27:27 – Rule #6: Conversation, Not Interrogation—build rapport before qualifying29:08 – The five essential intake questions for PI cases30:40 – Rule #7: Measure What Matters—track leads, conversions, and cost per case33:35 – Why “we close 97% of cases we want” is misleading35:02 – Rule #8: The Value Sandwich—what they gain, the contract, and what they lose if they don’t sign36:32 – Rule #9: Explain It To Your Grandmother37:59 – Avoid legal jargon and break agreements into four clear chunks39:32 – Rule #10: Don’t Let the Fish Off The Line—close before they hang up40:52 – How AI call review spots missed closing opportunities42:00 – Brooke’s book and podcast recommendationsResources MentionedBooksThe New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company by Joseph Michelli, - https://a.co/d/4Jp1kqP&nbsp;Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will Guidara - https://a.co/d/4xwqFFa&nbsp;Technology/SoftwareSmith.ai – https://smith.ai&nbsp;CallRail – https://www.callrail.com&nbsp;TGR Boomerang – https://tengoldenrules.com&nbsp;PodcastsLaw Firm Blueprint – https://podcasts.apple.com/us/podcast/the-law-firm-blueprint/id1604509420&nbsp;They Don’t Teach This in Law School – https://podcasts.apple.com/us/podcast/curating-a-personal-brand-that-sells-with-jay-berkowitz/id1640557971?i=1000714329383&nbsp;About our Guest:Brooke Birkey is a dynamic coach specializing in emotional intelligence (EI) training for law firms. With a deep understanding of the unique challenges facing legal professionals, she helps law firm owners, intake teams, and legal staff build stronger emotional intelligence skills that lead to better client relationships, enhanced team performance, and greater revenue generation.Brooke focuses on helping intake teams optimize their processes to increase revenue and supporting legal teams in reducing opportunity costs through effective communication and decision-making. Her coaching helps teams break through barriers, streamline workflows, and increase productivity by tapping into the power of emotional intelligence to improve both individual performance and collective outcomes.Outside of her work in law firm coaching, Brooke enjoys reading, Latin dancing, and finds joy in anything involving the outdoors.https://leveluplawfirmcoaching.com/&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

When it comes to creating impactful videos, it’s not about scripts or perfection—it’s about storytelling that builds trust. In this episode, I sit down with Pat Taggart, founder of Sky Blue Creative, who shares his expertise on how law firms can use video to connect with clients and stand out in a crowded market. From practical advice on lighting and sound to unlocking the magic of spontaneous conversation, Pat dives deep into what makes video content resonate. Whether you're a solo lawyer recording on your phone or a firm investing in professional production, this episode will change how you think about video marketing.Key Topics02:25 - Pat shares his journey from wedding videos to corporate storytelling.03:50 - Why scripted videos often fail and the power of being conversational.06:09 - The importance of making a great first impression through video.07:01 - Top tips for attorneys preparing for a video shoot.08:30 - Why sound quality matters more than video quality.09:06 - Dressing appropriately for your on-camera persona.10:32 - The mindset shift: Why you should feel less nervous on camera.11:47 - Overcoming the ‘nervous commercial guy’ and the ‘overhyped sales guy.’14:14 - Why every law firm needs a video on their homepage.16:39 - The power of storytelling: Making your content memorable.18:31 - Using FAQ videos to save time and improve client engagement.19:48 - Leveraging video across multiple platforms (website, social media, landing pages).20:10 - Budget-friendly equipment essentials for DIY videos.22:03 - The importance of room acoustics and eliminating distractions.23:09 - Maximizing ROI with a content day strategy.25:20 - The potential of spontaneous video storytelling while commuting.27:17 - How remarkable stories can make your video go viral.28:50 - Pat’s favorite productivity tool: the Notes app.30:02 - Pat’s top book recommendations for business growth.32:51 - Where to find Pat and Sky Blue Creative online.Resources MentionedAppsNotebook for Apple UsersOneNote for Microsoft UsersEvernote - https://evernote.com/&nbsp;BooksThe E-Myth Revisited by Michael Gerber - https://a.co/d/4IaHFnd&nbsp;The Surrender Experiment by Michael A. Singer&nbsp; - https://a.co/d/9HEqGEy&nbsp;Unreasonable Hospitality by Will Guidara - https://a.co/d/1pxScCG&nbsp;About Guest:Pat Taggart is a documentary filmmaker and communication strategist passionate about helping companies and individuals connect with audiences through authentic storytelling. Beginning his career in Philadelphia creating corporate videos, Pat quickly realized that traditional approaches—rigid scripts and on-camera nerves—didn’t capture the heart of a story. He pioneered a conversational, documentary-style method that brings out the genuine voices of teams and transforms brand narratives. As the founder of SkyBlue Creative, Pat helps clients navigate the ever-growing demand for video by serving as a strategist before the cameras roll. Beyond corporate work, he has directed acclaimed documentaries like Billboard Boys, Nick Lightning, and an in-production film about Philadelphia’s legendary Wing Bowl.https://www.skybluecreative.com/&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

Most law firm owners think they need to handle everything themselves to grow. Hiring a fractional Chief Marketing Officer can help you scale faster and smarter without the cost of a full-time executive. In this conversation with Carl Downey of Complete Law Marketing, I reveal how law firms can use fearless marketing strategies to attract better cases and build stronger operations. We discuss how AI is changing Google search, why YouTube is becoming more important for visibility, and how knowing your numbers leads to confident decisions. Carl also explains how firms are using referrals and in-house content to grow consistently while staying focused on clients.Key Topics01:32 – Carl’s journey from direct mail to founding Complete Law Marketing and becoming a fractional CMO05:28 – Why law firms should consider fractional leadership roles to scale efficiently07:37 – The importance of stepping out of multiple roles and creating a true accountability chart09:30 – How EOS and books like Get a Grip and Fireproof help firms run better11:34 – Biggest trends in law firm marketing today: AI search results and zero-click answers13:00 – Why YouTube is gaining dominance and what it means for law firms14:04 – How Google is defending its search dominance with AI overviews16:06 – The shift toward zero-click marketing and how it affects law firm visibility17:43 – Why impressions and queries matter more than clicks now19:28 – The traits of high-performing law firms: knowing your numbers and fearless marketing decisions21:06 – Case study: two attorneys launching an estate planning firm with bold marketing moves22:53 – Why early adoption of new ad formats leads to better case acquisition24:03 – Building strong referral networks with local businesses and professionals26:15 – The power of having a dedicated marketing coordinator to drive local referrals27:15 – One step every law firm should take now: creating authentic, in-house content27:59 – Turning blogs into videos that answer client questions and boost visibility29:08 – How answering real client questions builds trust and attracts cases30:18 – Carl’s daily productivity routine based on The Miracle Morning31:35 – Recommended business book: The 12 Week Year for driving quarterly performance32:37 – Go-to daily newsletter for staying on top of business trends (The Hustle)34:09 – Carl’s ideal clients: fearless law firms ready to invest in marketing growth34:53 – How to connect with Carl via completelawmarketing.comResources MentionedBooksE-Myth by Michael E. Gerber - https://a.co/d/9KJRPU3&nbsp;Traction by Gino Wickman - https://a.co/d/3tXLLB4&nbsp;Fireproof by Mike Morse and John Nachazel - https://a.co/d/i6H4EhB&nbsp;The Miracle Morning by Hal Elrod - https://a.co/d/3iwKq0x&nbsp;The 12 Week Year by Brian P. Moran and Michael Lennington - https://a.co/d/bEgMT2E&nbsp;Meditations by Marcus Aurelius - ​​https://a.co/d/6v6EMz0 Technology / PlatformsYouTube - https://www.youtube.com/&nbsp;HubSpot – The Hustle Newsletter - https://thehustle.co/&nbsp;About our Guest:Carl Downey is the President of Complete Law Marketing (CLM), a full-service outsourced marketing partner dedicated to helping small and mid-sized law firms grow without the overwhelm of managing it all in-house. With a background in strategic marketing and a deep understanding of the legal industry, Carl leads CLM in delivering tailored solutions that simplify the marketing process for attorneys. Under his leadership, CLM acts as a Fractional CMO for law firms, providing expert strategy and execution across key areas including marketing operations and vendor management, website development and SEO, PPC and local advertising (TV, radio, outdoor), social media and blogging, online reputation management, and brand identity, awards, and PR.Carl’s mission is simple: to help law firms implement the right strategies, manage the right tools, and generate the right kind of signed cases. Whether a firm is just getting started or ready to scale, Carl and his team make marketing feel effortless so attorneys can stay focused on practicing law.https://completelawmarketing.com/&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

Most law firms miss the real opportunity hiding in plain sight. It's a proven framework that can take you from 1 to 10x.Tim Sawyer from FasterOutcomes returns to the show and together we share a fantastic framework for the three parts every law firm must get right. 1.&nbsp; Attract better clients. 2. Close more cases. 3. Deliver five-star operations. These shifts come from real-world results. We walk through exactly how to show up in Google’s AI Overviews search results, how to train intake teams that actually close, and how to deliver client service that drives 5-Star Google Reviews and nonstop referrals. This is the blueprint for firms that want to grow fast and run like pros.Key Topics02:34 – Learn the 3 shifts that will grow your law firm—attract better clients, close more cases, and build 5-star systems08:06 –&nbsp; Shift #1: Attract Better ClientsDiscover how Google’s AI now answers 30% of all searches, how “Answer Questions Optimization” is changing SEO, and how to get your firm featured in AI results by using YouTube, blogs, and Google Maps in sync16:10 – Why acting like a CEO (not just a legal operator) is the difference between flat growth and consistent wins18:15 – Learn how AI can help you aggregate, analyze, and act—plus how free tools like NotebookLM reveal your best-performing content21:33 – Fix your Google Screen performance: reduce missed calls, improve reviews, and build a consistent brand clients trust32:28 – Define your brand using 3 simple questions and align your messaging across every platform34:50 – Shift #2: Close More CasesDouble your intake conversion without more leads using chatbots, AI-powered coaching, and better scripts. Understand how top firms are using AI to coach their team, recover lost leads fast, and convert calls, chats, and forms in real time44:25 – Hear how these tactics helped real firms jump from 11 to 25 cases a month—without increasing their ad budget48:47 – Shift #3: Build Five-Star OperationsUse apps and automations to deliver constant case updates, reduce client stress, and eliminate the #1 bar complaint—"I don’t know what’s going on with my case"53:12 – Discover how AI identifies what leads to bad reviews—and how to systematize five-star service58:20 – See how Faster Outcomes turns any lawyer into your best lawyer with smart prompts and decision trees59:29 – Create a living knowledge base from retiring attorneys so their experience trains your next generation1:05:37 – Build a review system that gets you weekly 5-star Google ratings using physical boxes and staff incentives1:08:24 – Learn why most firms don’t fail from lack of info—but from lack of execution1:10:07 – Recap all 3 shifts and walk away ready to lead your law firm like a five-star CEOResources MentionedDownload Your Copy of the Ten Golden Rules: The Ten Hottest Trends for Law Firms Handbook at https://www.tengoldenrules.com/hottrends/ Book your Free AI Benefit Analysis with Faster Outcomes at https://fasteroutcomes.com/free-benefit-analysis/&nbsp;BooksTraction by Gino Wickman (EOS System) – https://a.co/d/f0qEEsy Technology / Software / Apps:NotebookLM (Google AI Notebook) – https://notebooklm.google Faster Outcomes AI Platform – https://fasteroutcomes.com Intaker (AI Chat for Law Firms) – https://www.intaker.com CallRail (Call tracking software) – https://www.callrail.com Fathom AI (Call/Meeting transcriptions) – https://fathom.video Google Business Profile – https://www.google.com/business/ Google Screen / Local Services Ads – https://ads.google.com/local-services-ads/ Podcasts:Legal Keys with Tim Sawyer – https://podcasts.apple.com/ca/podcast/legal-keys-unlocking-time-revenue-and-results/id1791766239 The Lawyerist Podcast - https://podcasts.apple.com/ca/podcast/lawyerist-podcast/id951946132 What They Don’t Teach You in Law School with Charley Mann – https://podcasts.apple.com/ca/podcast/they-dont-teach-this-in-law-school/id1640557971&nbsp;About our Guest:Tim Sawyer is a veteran entrepreneur, sales strategist, and educator with over 25 years of experience leading high-growth companies to success, including two INC 500 startups with a combined $90 million in exits. He has trained more than 10,000 professionals across industries in leadership, marketing, and sales, using a simple yet powerful framework: Find, Serve, and Keep clients profitably.Now at Faster Outcomes, Tim helps law firms harness AI and technology to revolutionize client acquisition and retention. With a deep passion for teaching and practical impact, he continues to empower organizations with the strategy, systems, and leadership tools needed to perform at their highest level.https://fasteroutcomes.com/&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

This week I had the opportunity to sit down with Chris Keller of Keller Swan Injury Attorneys to unpack 10 Golden Rules to Rise and Transform Your Life and Your Practice. Chris opened up about how he scaled Keller Swan from a two-man shop to an 80-person, multi-state law firm and we realized the lessons weren’t just about business, but about life. We dug into everything from mastering mindset and health, to building emotional and spiritual resilience, to running a firm with EOS, AI, and a CEO mindset. We talked about the messy parts too: the burnout, the bottlenecks, and the hard shift from “I can do it all” to “I need help.” This episode is part roadmap, part honest reflection—and a reminder that real transformation takes both strategy and heart.Key Topics01:35 – Chris shares his unexpected journey from prosecutor to entrepreneur and his breakthrough moment of realizing the money was up but health and family were down.09:41 – Rule 1: Master the Mental — Chaos ruled until Chris faced the truth: he was the bottleneck.13:27 – Rule 2: Master the Physical — Morning runs turned into marathons, rebuilding discipline and self-belief.17:40 – Rule 3: Master the Emotional — Focus shifted to what’s controllable, leveling out the emotional rollercoaster.21:45 – Rule 4: Master the Spiritual — Reconnected with faith, joined a men’s group, and found strength through service.25:08 – Rule 5: Master the Financial — Adopted Profit First and hired a finance lead, ending the cashflow stress.29:34 – Rule 6: Embrace AI for PI — Brought in AI tools, including “Grace,” their voice assistant, to streamline intake and follow-ups.34:51 – Rule 7: Build Marketing Through Community — Focused on giving back with authentic projects like Project Backpack.36:38 – Rule 8: Run It Like a CEO — Stepped out of the weeds using the Buy Back Your Time model.38:18 – Rule 9: Implement an Operating System — Rolled out EOS for team accountability, clear goals, and leadership growth.40:02 – Rule 10: Join Masterminds and Coaching — Found game-changing support, ideas, and accountability through peer groups.42:34 – We reflect on how success leaves clues — and why learning from others accelerates the journey.44:04 – Chris shares where to find him, his law firm, and news about his upcoming book Rise and Transform.Resources MentionedBooksE-Myth by Michael E. Gerber- https://a.co/d/9BhCEc0&nbsp;Same As Ever by Morgan Housel - https://a.co/d/9rc48Qy&nbsp;Profit First by Mike Michalowicz - https://a.co/d/4D3LA60&nbsp;Traction: Get a Grip on Your Business by Gino Wickman - https://a.co/d/6Hpl8EY&nbsp;Buy Back Your Time by Dan Martell - https://a.co/d/cqR7T3f&nbsp;Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable by Mike Morse and John Nachazel - https://a.co/d/bM4unJo&nbsp;Technology/SoftwareChatGPT -&nbsp; https://openai.com/chatgpt&nbsp;My90 (EOS) -&nbsp; https://www.ninety.io&nbsp;Simple Numbers → https://simplenumbers.me&nbsp;Case Status - https://www.casestatus.com&nbsp;Hona - https://www.hona.com&nbsp;About our Guest:Christopher J. Keller is the CEO and co-founder of Keller Swan Injury Attorneys, a growing multi-office law firm known for its client-first approach and results-driven advocacy. With a strong foundation in personal injury law and a deep commitment to service, Christopher has guided the firm from humble beginnings to a respected name in legal circles.In addition to leading the firm, Christopher is the host of the First Light podcast, where he interviews top entrepreneurs, legal leaders, and high performers to uncover how early morning routines drive personal and professional success. His passion for leadership, discipline, and purpose fuels both his legal work and his mission to inspire others through intentional living.Christopher’s unique blend of legal expertise and entrepreneurial insight makes him a trusted voice in both the courtroom and the business community. Whether advocating for clients or sharing strategies for success, he is dedicated to helping others rise—one morning at a time.https://kellerswan.com/&nbsp;https://callchriskeller.com&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Most people think building a personal brand is about being everywhere—but the real power comes from being consistent in one place.I had the chance to be interviewed by Charley Mann on his podcast They Don’t Teach This in Law School, and we went deep into building a personal brand that drives real business. We talked about my story and how I went from working in top marketing roles at Coca-Cola, McDonald’s Restaurants and Sprint to launching Ten Golden Rules, and why niching down into law firm marketing helped us triple our revenue. I shared simple ways attorneys can build visibility by just answering one question a week—and how to turn that into blogs, video, SEO, and social media without burning out. If you're trying to stand out as a lawyer or grow your firm, this one is packed with practical strategies you can use today.Key Topics03:52 – The one thing they don’t teach in law school: how to build a personal brand.04:28 – My journey from Coca-Cola to launching Ten Golden Rules.05:42 – Why niching down into law firm marketing tripled my business.06:38 – How I balance my personal brand with my company brand.08:45 – The easiest way lawyers can start building a brand: answer common client questions.09:48 – The exact content strategy I use for law firms (video &gt; YouTube &gt; blog &gt; social).10:43 – Why sharing the spotlight with others helps build your brand faster.11:56 – How consistent content made me visible across the legal industry.13:16 – My 5-year overnight success strategy—webinar every month, podcast every week.15:07 – How to turn a client email into content for every platform.15:53 – My “easy button” content system: one video a week, then delegate.17:52 – What I learned about branding from Coca-Cola.19:23 – How John Morgan’s national brand proves recognition drives results.20:07 – Four key elements I focus on for consistent branding.21:48 – Why done is better than perfect when it comes to brand messaging.22:53 – The 80/20 rule that helped me choose my niche and scale faster.24:05 – How picking a niche made things easier for me and my team.25:46 – Why Google now rewards hyper-focused websites—and what I did to adapt.28:15 – The three signs (I call them "God winks") that told me to niche down.Resources MentionedBooks:Outlive by Peter Attia – https://a.co/d/0a3r544The Nvidia Way: Jensen Huang and the Making of a Tech Giant &nbsp;– https://a.co/d/gW3709w&nbsp;They Don’t Teach This In Law School by Charley Mann - https://a.co/d/4QMGrJO Technology/Software:YouTube (for SEO and video marketing) – https://youtube.comChatGPT (for repurposing content) – https://openai.com/chatgptUpwork – https://www.upwork.comFiverr – https://www.fiverr.comPodcasts:All-In Podcast – https://podcasts.apple.com/us/podcast/all-in-with-chamath-jason-sacks-friedberg/id1502871393&nbsp;They Don’t Teach This in Law School - https://podcasts.apple.com/us/podcast/they-dont-teach-this-in-law-school/id1640557971&nbsp;About our Guest Host:Charley Mann has worked with law firm owners to grow their lives and practices for 15+ years. He has spoken and appeared on numerous stages and shows run by organizations including Profit With Law, Ten Golden Rules, The Law Firm Blueprint, Great Legal Marketing, Foster Consulting, 7-Figure Attorney Summit, Influential Entrepreneurs, and dozens more.Today, he is the founder of Law Firm Alchemy, a coaching organization for law firm owners and co-founder of Red Kraken Creative, an email newsletter agency for law firms.https://www.lawfirmalchemy.com/&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

You might think a good reputation speaks for itself until one bad news headline or “X” tweet takes over the first page of Google for your name.I sat down with Evan Nierman, founder of Red Banyan and a true crisis whisperer, and together we developed the 10 Golden Rules of Reputation Management and Crisis Communications. You’ll learn exactly what to do before, during, and after a reputation crisis—from owning your name online to using advanced tactics like Google suggest and Everipedia. Evan and I dropped some real gems, and behind-the-scenes examples to help you manage your reputation proactively.Key Topics02:20 — Evan Nierman is introduced as the "crisis whisperer" who shows up when reputations are on fire03:19 — Evan explains how he founded Red Banyan after years in high-stakes Washington, DC communications06:15 — Touring Europe with MC Hammer and what he ordered instead of beer07:42 — Golden Rule 1: Protect Yourself in Advance09:11 — The 2 simple filters: Share with care, post with purpose10:15 — Why every company needs a content strategy—even oil and gas firms11:19 — Golden Rule 2: Take Action When the SH*T Hits the Fan12:37 — "No comment" is a comment—and it's often worse than saying something13:51 — Lawyers must consider both court and public opinion14:55 — Golden Rule 3: Press the Truth—telling the truth isn’t enough, you need to fight for it16:38 — Golden Rule 4: Start with Low-hanging Fruit17:15 — Case study: How a CEO’s reputation was saved from a Girls Gone Wild controversy18:21 — Techniques: Buying domains, creating websites, and naming photos for SEO20:15 — Why staying invisible online actually leaves you more vulnerable21:15 — Golden Rule 5: Own the Important Real Estate—lock down all versions of your name and brand23:15 — How often should you redesign your website?23:56 — Golden Rule 6: Monitor and Measure—set up Google Alerts and sentiment tools25:13 — Why data matters in reputation strategy27:10 — Golden Rule 7: Manage Google and Social Media Reviews—don’t fear the bar, respond with class28:50 — How to reply to bad reviews without breaking confidentiality30:55 — Golden Rule 8: Advanced Strategies33:05 — Watch out for mugshot extortion sites35:15 — Yes, you can manipulate Google Search Suggest36:15 — Don’t qualify for Wikipedia? Use Everipedia to get visibility37:15 — Golden Rule 9: Proactive Strategies—stay ahead with consistent media and content38:30 — The benefits of podcasting for SEO and reputation40:00 — Use S.O.S. by Peter Shankman to get quoted in media41:00 — Golden Rule 10: Get Back to Brand Building—launch something new or support your community42:45 — Awards help Google (and clients) trust you more—just apply44:05 — Recap of all 10 Golden Rules46:56 — Evan’s recommended tech, books and how to reach him.Resources MentionedBooksCrisis Averted by Evan Nierman - https://a.co/d/eVZbHom&nbsp;The Cancel Culture Curse by Evan Nierman - https://a.co/d/7gwDb0a&nbsp;The Big Leap by Gay Hendricks -https://a.co/d/7gwDb0a&nbsp;Any books by Jim Collins&nbsp;Apps &amp; ToolsOak Journal: https://oakjournal.com/&nbsp;Google Alerts - https://www.google.com/alerts&nbsp;Everipedia - https://everipedia.orgBirdEye for review management - https://birdeye.com/&nbsp;Sources of Sources by Peter Shankman - https://sourceofsources.com/&nbsp;About our Guest:Evan Nierman is the Founder and CEO of Red Banyan, a global public relations and crisis management firm specializing in high-stakes PR, cancel culture response, litigation communications, and complex reputation challenges. With over 20 years of experience, he advises CEOs, public figures, law firms, and global brands through their most critical moments.He is the author of The Cancel Culture Curse and Crisis Averted, and a frequent media commentator featured on Fox News, CNN, BBC, and in outlets like Forbes and The Washington Post. Evan’s mission: help clients communicate truthfully and strategically—especially when the pressure is on.Learn more at www.redbanyan.com&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

It’s amazing what can happen when one good conversation sparks a flood of opportunity.I sat down with Ivy Slater on her Her Success Story podcast to talk shop—from how I broke into marketing with brands like McDonald's and Coca-Cola to building Ten Golden Rules into a top digital marketing agency for lawyers. We covered how AI is rewriting the rules of digital marketing, the smartest way to niche down, and why answering client questions is the most underrated SEO strategy out there. I also walk through my favorite ChatGPT prompt formula and how it helped me hire my new EOS Integrator (COO). This episode was too packed with strategy to keep to just one audience—so I'm sharing it here with you.Key Topics04:04 – How Jay’s unexpected start in advertising led to big-name roles at McDonald’s and Coca-Cola06:45 – What early internet marketing looked like—and how Jay helped pioneer it with $40M in ad spend08:23 – How a top 10 list turned into a personal brand and eventually launched Ten Golden Rules10:38 – Why narrowing focus to law firms helped Jay’s agency triple in size13:47 – How Google’s new AI search changes affect visibility for law firms and content creators15:50 – What it takes to appear in AI Overviews (and why blog posts and videos still matter)18:23 – The easiest way lawyers (or any pro) can turn client questions into powerful marketing20:10 – Jay’s CRIT formula for getting smarter, more strategic output from ChatGPT23:38 – How he used AI tools to evaluate candidates and confidently hire a new integratorResources MentionedBooksTraction by Gino Wickman - https://a.co/d/1igrpma&nbsp;The E-Myth Revisited by Michael E. Gerber - https://a.co/d/24vGLrs&nbsp;Technology / SoftwareFathom AI - AI meeting assistant that records, transcribes, and summarizes Zoom calls -&nbsp; https://fathom.video&nbsp;Predictive Index (PI) - Behavioral assessment used for hiring and team alignment -&nbsp; https://www.predictiveindex.com&nbsp;Crystal Knows - DISC-based personality insights using online profiles like LinkedIn -&nbsp; https://www.crystalknows.com&nbsp;ChatGPT (GPT-4, Paid Version)- Advanced AI used for hiring analysis and content generation -&nbsp; https://chat.openai.com&nbsp;About our Guest:Ivy Slater is the CEO of Slater Success, where she advises C-suite executives and senior managers on strategic sales growth and team performance. With over 25 years of experience, Ivy helps B2B and high-end B2C organizations improve relationship-driven sales, often boosting results by up to 40% in six months or less.A former owner of a seven-figure printing company in NYC, Ivy now works with leaders to revitalize sales strategies, build team synergy, and exceed revenue goals. She’s a sought-after speaker, host of the Her Success Story podcast, and bestselling author of Conquering Your Fear of Money and From the Barre to the Boardroom.Her relationship-first approach empowers organizations to align teams, clarify objectives, and drive sustainable success.https://slatersuccess.com/&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

Ten Golden Rules just didn’t help Kendelle Pollitt grow her law firm but we watched her become a local powerhouse in the process. In this case study, I walk you through the exact strategies we used to help Pier Law and Mediation grow 477% in just three years. From showing up in Google’s AI search to converting higher-value clients with better intake systems, we discuss what it really takes to scale with intention. We talk about what worked, what didn’t, and how focusing on the right clients, the right content, and the right systems led to exponential results. If you’re trying to grow your practice without burning out, Kendelle’s story will show you what’s possible.Key Topics01:29 – How Pier Law achieved 477% SEO growth and 350%+ lead increase04:54 – Why opening in underserved communities helps growth and visibility06:56 – Managing cross-border legal cases with US partners effectively10:36 – Using conflict resolution training to de-escalate early in family law13:03 – What a national award meant—and how they leveraged it for more leads14:57 – The mindset shift from lawyer to business owner17:22 – How niching down built consistency across locations and teams19:43 – Why serving high-net-worth, cross-border clients works for them20:56 – Niching helped them grow faster and made onboarding new team members easier22:43 – SEMrush data shows 497 ranking keywords after deep SEO strategy24:56 – How they eliminated bad leads by tightening the intake process27:06 – Intake tips: empathetic language, follow-ups, and consistency29:01 – Monthly performance meetings keep the team aligned and accountable30:26 – How they landed top spots in Google’s new AI Overviews31:46 – The secret: create Q&amp;A videos based on common legal searches36:18 – How those videos now bring in thousands of views and direct client leads38:16 – Using cascading content to repurpose videos across platforms39:28 – Local networking and giving back helped drive referrals and trust41:13 – How to find and build COI (Centers of Influence) relationships42:50 – Why women-led business groups like Soroptimist created deeper community roots44:08 – Practical advice for starting out: pick one personal and one professional group46:22 – Why board involvement leads to faster growth and better connections48:44 – How masterminds and legal peer groups help scale smarter, not harder52:19 – She now travels quarterly to meet her mastermind group for strategy and support55:25 – What she looked for in choosing a good agency—and what actually mattered58:13 – From the agency’s view: why great clients get great results1:03:58 – The biggest growth mindset shift: "who, not how"1:08:54 – Early steps: referral letters, community calls, and a strong website1:13:22 – No magic bullet, but hiring the right partners made all the differenceResources MentionedBooksWho Not How by Dan Sullivan - https://a.co/d/jgM1cEZ&nbsp;Buy Back Your Time by Dan Martell - https://a.co/d/eHOZHWn&nbsp;Software/ToolsSEMrush - SEO tracking tool used to measure keyword growth and Google rankings - https://www.semrush.com&nbsp;Google Search Console - Used for in-depth SEO diagnostics and performance tracking. - https://search.google.com/search-console&nbsp;Google Ads (Pay-Per-Click) - Paid advertising platform used to target specific legal keywords and leads. - https://ads.google.com&nbsp;Mastermind CommunitiesGreat Legal Marketing - A community for law firm owners focused on marketing, growth, and practice development. Regular mastermind events and an annual conference.&nbsp; - https://www.greatlegalmarketing.com/&nbsp;About our Guest:Kendelle Pollitt, LLB, Q.Med. is the founder and principal of Pier Law &amp; Mediation, based in Surrey and White Rock. A seasoned family lawyer and certified mediator, Kendelle has over 15 years of experience guiding clients through divorce, adoption, child and spousal support, custody, and complex property division, including matters involving high net worth individuals and business owners.Her practice emphasizes personalized, strategic solutions through litigation, negotiation, and mediation. Kendelle holds a Certificate in Negotiation from Osgoode Hall Law School and has completed over 200 hours of advanced mediation training. Whether acting as an advocate or neutral mediator, she is known for her compassionate approach, deep listening, and commitment to achieving efficient, cost-effective outcomes.https://pierfamilylawyers.com&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

I’ve seen too many law firms miss the mark with content that sounds smart—but doesn’t connect or convert or trigger free SEO traffic. That’s why David Arato and I teamed up to outline the 10 Golden Rules of Content Creation for Law Firms. Drawing from both of our backgrounds in law (David was the attorney) and digital marketing, we created a framework that helps firms write in a way that Google understands, clients relate to, and fellow attorneys respect. We covered everything from avoiding legal jargon to using AI-friendly formats, all with a focus on practical strategies that actually work. Whether you’re writing content yourself or reviewing what your agency delivers, these rules will help you create with more clarity, more purpose, and better results.Key Topics04:41 – Golden Rule #1 - Avoid Legal Jargon - The importance of writing for your client and matching how people actually search.08:07 – Golden Rule #2 - Answer Questions - How answering client FAQs is now the most valuable SEO tactic and how Google’s AI Overviews and PAA (People Also Ask) results reward this strategy.15:37 – Golden Rule #3 - Leverage Multiple Content Formats – How to cascade one video into blogs, social posts, and Google Business Profile in order to boost reach and ranking.17:52 – Golden Rule #4 - Create Educational Resources - Why top-of-funnel content earns trust before clients are ready to hire and how education content builds long-term value.19:39 – Golden Rule #5 - Use Advanced SEO Strategies - Learn how to use long-tail keywords for better ranking and lead quality, pruning underperforming webpages and balancing content for three target audiences.27:09 – Golden Rule #6 - Humanize Your Firm - Using personal stories, community involvement, and first-person language.28:24 – Golden Rule #7 - Address Timely Legal Issues - The importance of sharing your take on timely issues to show expertise.29:50 – Golden Rule #8 - Include Calls to Action in Every Piece of Content - Placing CTAs to capture leads without being pushy and avoid losing leads in the moment.31:24 – Golden Rule #9 - Develop Consistent Brand Message and Voices Across all Content - How brand consistency across your site and social media increases trust and recognition.34:16 – Golden Rule #10 - Implement the Easy Book Strategy - Turning your blog content into a professional ebook that builds authority and grows your list.38:14 – Jay’s rapid fire questions for David re: technology, apps, books and sports.Resources MentionedBooks:The 7 Habits of Highly Effective People by Stephen R. Covey – https://a.co/d/4eSjoaUHow to Win Friends and Influence People by Dale Carnegie - https://a.co/d/4eSjoaUPodcasts:The Daily Stoic – https://podcasts.apple.com/us/podcast/the-daily-stoic/id1430315931 The Daily (New York Times) – https://podcasts.apple.com/us/podcast/the-daily/id1200361736 Apps/Tools:Google TasksFiverr (for ebook formatting/design) – https://www.fiverr.com/About our Guest:David Arato, JD is the founder of Lexicon Legal Content, a content marketing agency specializing in high-quality, SEO-driven legal content for law firms across the U.S. and Canada. With a background in law and over a decade of experience in legal writing and digital marketing, David helps firms craft content that ranks, builds authority, and drives results. He holds a J.D. from Saint Louis University School of Law and a B.A. in Political Science from the University of Missouri–St. Louis. Based in Breckenridge, Colorado, David is known for blending legal expertise with strategic content insight.https://www.linkedin.com/in/davidarato/https://www.lexiconlegalcontent.com&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In this episode Jay shares the updates to his game changing "10 Golden Rules of Online Marketing," offering new and improved insights tailored for law firms navigating the digital landscape. He share rules like “There are no rules”, The Best Never Rest” and “Lead the Trends”. Berkowitz underscores the method to target projects for innovation, the power of subscription models, and the necessity of adapting to emerging trends to ensure sustained success in online marketing.Key Topics01:32 – Introduction of the legal edition of the Ten Golden Rules with case studies and top-performing trends for law firms03:39 – Jay shares his origin story, including early marketing work with the Winnipeg Jets and McDonald’s06:04 – His eDiets experience with $40M in ad spend and the power of A/B testing09:12 – How the first 10 Golden Rules talk launched the agency and led to a law firm focus11:15 – Golden Rule #1: There Are No ‘Rules’13:23 – Learn how to stop guessing what works and start using simple tests to uncover what actually gets more clients to take action.17:47 – Discover how to turn more leads into signed cases by understanding what people respond to and making small shifts that boost trust and follow-up.23:58 – Golden Rule #2: The Internet Is Not Television27:02 – Learn how classic direct mail tactics still apply online—and how quick tests can save time and money.30:21 – See how simple math helps you make better marketing decisions without needing a huge team or big budget.37:48 – Golden Rule #3: Create a Unique Value Proposition (UVP)41:10 – Learn how surveys, ebooks, and even calculators can turn curiosity into clicks and clicks into conversions.43:53 – See why certain calls to action work better in law than traditional lead magnets—and what to use instead.44:31 – Golden Rule #4: If You Build It They Won’t Just Come46:44 – Learn which channels still work and how to combine them to attract the right people consistently.48:07 – Golden Rule #5: Subscription Models Survive52:08 – See how simple habits like email newsletters or birthday cards can help your firm stay top of mind year-round.52:53 – Golden Rule #6: Remember the 4 P’s - Product, Price, Place and Promotion53:46 – See why Google search results matter more than physical location when it comes to being chosen first.55:19 – Golden Rule #7: Trust Is Golden56:02 – Learn which visual cues and social proof signals increase confidence and conversions instantly.55:55 – Golden Rule #8: Use the Right Tactic56:51 – See how a simple strategy like giving something away brought in better clients than expensive ads.57:44 – Golden Rule #9: The Best Never Rest59:19 – Discover how regular updates—even small ones—can keep your results from flatlining and help you stay competitive.01:00:00 – Golden Rule #10: Lead the Trends01:03:37 – Learn how to get ahead of Google’s AI Overviews by answering real client questions in blog posts and videos that boost your visibility.01:09:47 – Discover how branding, client communication tools, and business systems like EOS can improve search rankings, client experience, and firm growth.01:20:42 - Recap of the 10 Golden RulesResources MentionedDownload the TGR Handbook - The Ten Hottest Trends for Law Firms - https://www.tengoldenrules.com/hottrends/&nbsp;Software:TGR Boomerang – https://www.tengoldenrules.comCase Status – https://www.casestatus.comHona – https://www.hona.com/&nbsp;BirdEye (Review Software) – https://birdeye.comBooks:Traction by Gino Wickman - https://a.co/d/eSfDxUZ&nbsp;Simple Numbers by Greg Crabtree - https://a.co/d/f1i4yoq About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;

Success in business starts with showing up, but Keith Wasserstrom shows us that true impact lies in turning simple interactions into lasting connections. As a seasoned business advisor and former attorney, Keith has mastered the art of networking and shares how lawyers and professionals can build relationships that drive results. In this episode, we explore his practical tips for creating meaningful conversations, leveraging personal branding, and finding opportunities in unexpected places. From strategies to stand out at events to advice on scaling a practice, Keith’s insights reveal how the right mindset and approach can transform your career and your life.Key Topics02:46 – How Keith helps business owners gain clarity and balance in their professional and personal lives.03:43 – The importance of systematizing businesses, inspired by lessons from E-Myth.05:05 – Encouraging sole practitioners to grow their practices by delegating and building a team.06:39 – Why scaling a legal practice requires leveraging associates and systems to increase revenue.07:54 – The concept of aligning passion and profession using the “Hedgehog” principle.08:44 – Keith’s early networking success as a young associate and the power of relationship-building.09:25 – Turning casual encounters at events into high-value business opportunities.10:39 – Networking rule #1: Show up early to maximize quality conversations.11:47 – Why introducing yourself and exchanging business cards is essential at noisy events.15:22 – Building rapport through shared passions, hobbies, or interests as conversation starters.16:55 – How following up with personalized touches solidifies professional connections.19:29 – Leveraging board memberships to connect with people who share your interests.20:31 – Contributing your skills to boards to build credibility and expand your network.21:48 – Selecting the right networking group based on referral opportunities and target markets.23:00 – How organizations like BNI and chambers of commerce help in structured networking.24:04 – Using family or community activities, like coaching, as networking opportunities.25:07 – Focusing on service over selling to build trust and long-term relationships.25:40 – Building a personal brand through public speaking and starting a podcast.27:20 – Quickfire questions on productivity tools and recommended reads.Resources MentionedBooks:E-Myth by Michael Gerber&nbsp; - https://a.co/d/1kzzeq5&nbsp;Atomic Habits by James Clear - https://a.co/d/5byiBcD&nbsp;10 Secrets from the Legal Pad by Keith Wasserstrom (Available upon request with Keith).Apps &amp; Technologies:Buzz.ai –&nbsp; https://buzz.ai/ - all-in-one sales engagement platformWebsites:Corporate Council Business Advisors - https://www.corporatecounsel.com/&nbsp;BNI (Business Network International) – Structured networking group for professionals - https://www.bni.com/&nbsp;About our Guest:Keith Wasserstrom is an accomplished Executive and Business Coach specializing in helping small businesses double their profits within 12-18 months—guaranteed. As a part of System &amp; Soul, Keith guides leadership teams in optimizing their systems, aligning their people with company values, and fostering accountability to drive sustainable growth. With a track record that includes managing IPOs, public offerings, and mergers ranging from $500,000 to $32 billion, Keith brings unparalleled expertise to business strategy and development. He is passionate about transforming businesses into efficient, profitable ventures and empowering owners to enjoy their success without being overwhelmed. Whatever the challenge, Keith is committed to improving your business and your life.https://www.linkedin.com/in/keithwasserstrom/&nbsp;https://www.corporatecounsel.com/&nbsp;About Jay Berkowitz:Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Building a thriving law firm doesn’t come from just winning cases, it comes from investing in people, systems, and community.Jay sits down with Adam Rossen, Founder of Rossen Law Firm, to explore how leadership, mentorship, and grassroots marketing have fueled his firm's growth. From a powerful internship program to authentic networking strategies, Adam shares how long-term relationships—not just tactics—create sustainable success. If you're looking to build a firm with heart, structure, and community impact, this conversation offers a blueprint worth following.Key Topics03:37 – What inspired Adam to leave prosecution and start a purpose-driven criminal defence firm.04:44 – How EOS changed the trajectory of his firm’s growth and culture.05:57 – Why hiring a professional implementer transformed their systems and team dynamic.07:11 – Celebrating 3,000+ cases closed with a live office counter as both a motivator and marketing tool.08:46 – How case types are tracked to determine where marketing efforts should focus.09:37 – The media storm surrounding a high-profile Palm Beach County case and how Adam handles public pressure.10:59 – What grassroots marketing really means and why it only works when it’s authentic.12:37 – How a referral-based shoe donation campaign grew into a marketing and brand asset.14:01 – Why consistency in community outreach builds long-term trust and visibility.14:44 – Adam’s view on bar associations vs. higher-level networking groups like Provisors.16:42 – Why Provisors’ national network and intentional relationships elevate referral potential.19:15 – The mindset shift required to succeed in long-term professional networking.21:05 – What makes someone truly referable in a professional network—and why it’s not just about skill.23:23 – Inside the Rossen Law internship program: how it evolved from shadowing to a full learning curriculum.25:37 – What makes interns relocate for an unpaid position—and the reputation it’s built.27:25 – A breakdown of how interns are trained, mentored, and immersed in the culture.29:15 – The importance of alignment between personal brand and firm brand in community impact.30:29 – How Adam is using partnerships with criminal justice organizations to expand reach and visibility.31:53 – A smart backlink strategy for the internship program that also supports brand authority.33:37 – The next evolution: launching a paid mentorship program to support non-traditional candidates.35:17 – Why founders must transition from hustle mode to brand-building for long-term growth.36:37 – How to apply grassroots PR techniques and personal connection to link-building.40:22 – Favorite new productivity tool: Plaud Note Pen for AI-powered meeting capture.41:37 – Recommended reading: I Am John Galt—linking Ayn Rand philosophy to modern entrepreneurship.42:59 – Where to connect with Adam and why he’s all-in on LinkedIn for future growth.Resources MentionedBooksI Am John Galt by Donald Luskin – https://a.co/d/1uLtewk TechnologyPlaud AI – AI-powered audio notes device - https://www.plaud.ai/ PodcastsThe Renegade Lawyer - Ben Glass - https://podcasts.apple.com/ca/podcast/the-renegade-lawyer-podcast/id1688205104 Hampton Law - John Hampton - https://www.youtube.com/@hamptonlawfirm&nbsp;About our Guest:Adam Rossen is a seasoned Broward criminal defense attorney who has represented thousands of clients in cases ranging from DUI and domestic violence to serious felonies such as drug trafficking, robbery, and vehicular homicide. With over 50 jury trials and numerous acquittals and dismissals, Adam is known for his fearless courtroom presence and dedication to achieving the best possible outcomes for his clients. A former Assistant State Attorney in Broward County, he brings valuable insight into the prosecution’s strategies, having once prosecuted the same crimes he now defends. A lifelong South Florida resident, Adam is also a passionate high school basketball coach, with over a decade of experience and a state championship win in 2014.https://www.rossenlawfirm.com/&nbsp;https://www.linkedin.com/in/adamrossen/&nbsp;About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,&nbsp; a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.&nbsp; He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.&nbsp;