205. The Power of Proof With Russ Stephens

Professional Builders Secrets brings you an exclusive episode with Russ Stephens, Co-founder of the Association of Professional Builders. Throughout this episode, Russ explains why “proof” beats claims and how builders can use evidence to earn trust and win more contracts in an AI-noisy world.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 205 YOU WILL DISCOVERWhat “proof” really means for buildersHow to match proof to each stage of the sales funnelSimple ways to generate reviews and case studiesHow to pre-empt objections with targeted evidenceWhy third-party awards and media are the highest level of proofAnd much more.ABOUT RUSS STEPHENSCo-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.Connect with Russ:linkedin.com/in/russstephensTIMELINE2:58 What “proof” really means for builders5:20 Why proof matters more in an AI-saturated world12:10 The hierarchy of proof across the sales funnel18:30 Strategies to generate reviews and testimonials24:40 How awards and third-party recognition build trust31:50 APB’s industry report opportunity for buildersLINKS, RESOURCES & MOREAPB Website:associationofprofessionalbuilders.comAPB Rewards:associationofprofessionalbuilders.com/rewards/APB on Instagram:instagram.com/apbbuilders/APB on Facebook:facebook.com/associationofprofessionalbuildersAPB on YouTube:youtube.com/c/associationofprofessionalbuilders