#207 Why Lead Gen is important in business with Daisy Ferns

In this episode, Sandra chats with Daisy Ferns about what lead generation actually is (and what it isn’t). Daisy breaks down the difference between growing an audience and generating leads, why follow-up is a service (not “being salesy”), and how to build simple, human systems that turn visibility into revenue. Daisy shares how she fell into lead generation by accident and turned it into her zone of genius, then unpacks the key difference between being visible and creating real leads: conversations. Sandra and Daisy talk about why follow-up matters (and how to do it without sounding pushy), the importance of tracking outreach so leads don’t get lost across platforms, and what it looks like to outsource lead gen with trust and integrity. Daisy also offers simple ways to start today using the audience you already have, plus a Top 10 dream client approach — and she rounds off by sharing details of her new event, LeadGen Live (11th June at The Belfry, West Midlands) and a final mic drop reminder: you don’t need more leads, you need to use the ones you’ve already got.   Daisy Ferns is a business owner who has built multiple businesses to six figures using one core skill: consistent, conversation-led lead generation.   She helps business owners create predictable sales without relying on viral content or massive audiences, using simple systems that support real conversations, thoughtful follow-up, and sustainable growth. Her approach is practical, relationship-driven and rooted in real experience.   At the centre of her work is a simple belief: growth comes from connection. Daisy shows founders how to build it, nurture it and turn it into results.   Book for Daisy's LeadGen Live Event: https://info.daisyferns.co.uk/leadgenlive2026   Follow Daisy on Instagram: https://www.instagram.com/iamdaisyferns     JOIN THE COMMUNITY   Join the Let’s Get Visible® Community on Facebook: JOIN HERE for inspiration, visibility tips, networking, and a community to lift you up and support you on your business journey.   ATTEND A WOMAN WHO EVENT   Woman Who Inspires Network, Mic Drop Live, Awards, Strategy & Mastermind Days.   Find out more here: https://womanwho.co.uk/events/   WORK WITH ME   Group and 121 opportunities in 2026. Just get in touch: https://womanwho.co.uk/about/get-in-touch/      Ask me about my new Amplify Experience a 6-month experience to amplify you, your buisness and your voice : Book a Discovery Call     WHO AM I? I’m Sandra Garlick MBE a former solicitor, Speaker Mentor, founder of Woman Who, and I’m a Business Growth & Visibility Strategist. I also create opportunities to power up your personal brand and get visible through the Let’s Get Visible® ACCELERATE Academy, Woman Who® Achieves & Solopreneur Awards, and Strategy Days. I was awarded my MBE for my services to women in business in the New Year’s Honours list 2020. I live in the Midlands (UK) and love solo travel in Italy, shoes, and football.   LET’S CONNECT LinkedIn: https://www.linkedin.com/in/sandragarlick Website: https://www.womanwho.co.uk Instagram: https://www.instagram.com/sandragarlickmbe   Mic Drop Moments is Sponsored by Grow Radio GROW Radio is an online radio station dedicated to bringing you a different podcast on the hour… every hour. I am proud that Mic Drop Moments is played on GROW Radio every Tuesday at 3pm and Friday at 8am and to be part of their podcasting community. If you want to listen to the station, explore their shows, get your podcast onto GROW Radio or check out many of the blogs to improve your podcasting skills… head over to https://www.growradio.uk today!