209. Pressure Testing Big Bet Initiatives

On this podcast, Brad Hairston talks with John Rossman, Digital and Innovation Advisor and Author, who explains how and why company leaders need to take a closer look at their most significant strategic initiatives. . Here’s what we talked with John about: * The definition of “big bet initiative” * The success rate of big bet initiatives * Key reasons big bet initiatives fail and a recommended approach to turning the tide * The value of “proof points” * A radical way to change the reporting on big bet initiatives * A real-life example of pressure testing a big bet initiative . To ensure that you never miss an episode of Transform NOW, be sure to subscribe!