EPISODE · Jul 10, 2025 · 16 MIN
21. Bonus Episode: Marketers on Marketing to Humans
from Humans & Brands · host Lauren The Seeker
In this special bonus episode of Humans & Brands, host Lauren Douglass sits down with Adrianne del Sol, VP, Digital Commerce + Omnichannel Marketing at Kimberly-Clark, and Kerel Cooper, CMO of GumGum, for a refreshingly human conversation about marketing, meaning, and how we show up in work and life. We unpack what separates great marketing from forgettable, why the human element often gets lost in campaigns, and what it means to lead with empathy in today's changing landscape. Adrianne and Kerel also share their favorite projects and lessons that have stuck with them along the way, long after the work was done. If you've ever questioned the idea of the linear career path or wondered how to lead with empathy in a metrics-driven world, this episode is for you.
What this episode covers
In this special bonus episode of Humans & Brands, host Lauren Douglass sits down with Adrianne del Sol, VP, Digital Commerce + Omnichannel Marketing at Kimberly-Clark, and Kerel Cooper, CMO of GumGum, for a refreshingly human conversation about marketing, meaning, and how we show up in work and life. We unpack what separates great marketing from forgettable, why the human element often gets lost in campaigns, and what it means to lead with empathy in today's changing landscape. Adrianne and Kerel also share their favorite projects and lessons that have stuck with them along the way, long after the work was done. If you've ever questioned the idea of the linear career path or wondered how to lead with empathy in a metrics-driven world, this episode is for you.
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21. Bonus Episode: Marketers on Marketing to Humans
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