#21 How Doopoll's Content Strategy Converts 20% of Site Visitors

It typically makes sense to create a content strategy based on high volume keywords. But for Doopoll, an online survey company, publishing content based on low volume, high intent keywords was the silver bullet. One of their articles converts 20% of website visitors. Marc Thomas, co-founder & CEO of Doopoll, and curator of B2B SaaS newsletter Positive Hüman, used our Wiki strategy to level up his content. He explained all this and more in this episode. Show Notes: 0:37 - What is Doopoll and how can this tool be used? 2:55 - Marc shares how he originally got into B2B marketing, and how Doopoll came to be. 7:13 - How Doopoll was built to solve common pain points with giving feedback. 10:14 - How customer research should inform your product. 15:40 - How customer service is viewed at Doopoll. 17:33 - The chicken and egg question of GTM strategy and customer research. 20:23 - The surprising niche of Doopoll. 24:53 - Growing organic traffic through pain-point SEO. 26:24 - How Doopoll utilized low volume, high intent keywords and search terms to increase conversion rates. 29:20 - Creating authority through content. 35:16 - Evergreen content done in a timely way. 37:21 - How Doopoll got 150+ free backlinks with PR. 41:22 - Aligning with current issues and trends while staying personable. You can keep getting great B2B content and marketing insights from his newsletter, Positive Hüman. Links: Doopoll (0:37) Demand Curve's Growth Training Program (4:59) Slido (32:51) Evergreen content (34:48) (Example of Growth Machine creating evergreen content for a client) HARO (36:11) Read the Room - Rand Fishkin (42:15)  Positive Hüman Find us on Twitter: Marc Thomas: @iammarcthomas Amanda Natividad: @amandanat Growth Machine: @growthmachine__