#21 Is Loyalty Something That Can Be Bought or Is It Earned?

What does it take to get loyal clients? Is it what you can do for them or is it how much you spend on gifts for them? In this episode Glenda takes a stand on something heard recently on another podcast about gifting for your clients and how you should gift the equivalence of 10% of the commission in client gifts. Without holding back, Glenda will explain how absolutely wrong this is.  Gifts can be used as a way to surprise and delight - but it's more about what those gifts mean rather than how much they cost. Ultimately your clients are looking to be the authority and provide the expertise to ensure that they have the best possible vacation - not to get gifts and treats.  If you need to use gifts and discounts to keep your clients - they were never actually yours to begin with.