21 Seconds or Less
from Martini Shot Hosted by Ricochet
Rob Long is in Tbilisi, a city he last saw 26 years ago when it was broke and hopeful and is now prosperous and — inconveniently — cozy with Vladimir Putin. Turns out streaming had the same trajectory: total freedom, total data and somehow the timidest programming decisions in television history. Rob has notes for Netflix executives: bring back the 22-episode season — nobody wants a six-year relationship with your drama. Then his godson Jackson shows him the real numbers — how many viewers abandon his Instagram Reels by the one-second mark — and Rob realizes he’s become exactly the kind of storyteller he just finished lecturing.
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