21: Transformational B2B Marketing -- The Modern Software Factory

In this podcast, you'll learn about where to start your brand transformation, why your brand should be a "sage" instead of a "hero," the importance of creating a tangible customer experience and the strategy behind CA's new ad campaign, "The Modern Software Factory." Over the last four years, CMO Lauren Flaherty repositioned CA Technologies' global brand, helped it adapt to the fast-paced blur of digital disruptions and masterfully co-created an app with CNN to cover the 2016 presidential election. This app enabled CNN to experience higher-than-ever levels of engagement and reach while demonstrating the power of CA's technology. Flaherty has since initiated a similar co-creation venture with Eurosport, helping to make the brand more tangible.   Think of this episode as a master class in transformation B2B marketing.