PODCAST · society
More Substance
by Mark Di-Toro
💡 Reputation, influence & how the world actually works.Why do some people survive scandal after scandal while others remain untouched? Why do some businesses get better press? Visibility is a skill, and almost nobody is taught it.More Substance pulls apart how reputation and attention get handed out and turns it into something you can actually use. Political crises, corporate collapses, why we believe some people and not others, and what AI says about you when someone types your name or business. Hosted by Mark Di-Toro, who’s spent nearly twenty years working with global brands and some of the world’s most impressive people.So, hit follow and let’s go.
Episodes
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#22 - Why Explaining Yourself Makes People Trust You Less
The person who explains the least usually wins. Here's the psychology behind why. Join Mark Di-Toro as he unpacks why over-explanation is one of the most damaging things you can do to your own credibility — and how one man destroyed his entire public life by saying too much. Why every extra...
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#21 - What is the Forgiveness Window?
The window between a mistake and your verdict is smaller than you think - and most people miss it. Join Mark Di-Toro as he uncovers why timing beats sincerity every time — and what happens when the clock runs out. How Adidas turned the right decision into a PR issue by waiting three weeks How...
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#20 - Why You Don't Want Overnight Success
What if the thing you've been working towards finally arrives - and that's exactly when everything falls apart? Peloton didn't fail because of fraud, incompetence, or bad people making stupid decisions. They failed because success arrived faster than their ability to handle it. Revenue doubled.…
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#19 - Why Some People Get Away With Everything
Why does Jeremy Clarkson punch someone and land a £160 million TV deal? Why does Ryanair CEO Michael O'Leary say what he wants and sees profits go up? This episode is about the invisible force that decides who gets forgiven and who gets finished. It's not charm. It's not connections. It's not…
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#18 - Are You Too Visible? The Psychology of Overexposure
Think more visibility equals more influence? Think again. In this episode, Mark Di-Toro breaks down the hidden costs of overexposure - why goodwill depletes faster than you realise, and what happens when people start seeing your performance instead of what you are really about. You'll learn: Why...
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#17 - The impact of a bad apology. ft Elen DeGeneres
The Anatomy of a Non-Apology In 2020, BuzzFeed published allegations of a toxic workplace on the show. Ellen had to respond. The internal memo: "Obviously, something changed... I am disappointed to learn..." Her on-air apology: "Things happened here... I take responsibility." But the words didn't...
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#16 - Sir David Beckham: The rise, the fall & how to build the best comeback
From Hated to Hero: The Best Sporting Comeback in History? Saint-Étienne, 1998. One red card. One petulant kick. Overnight, David Beckham went from England's golden boy to public enemy number one. But Beckham didn't quit. He showed up. Week after week. Taking the abuse. Playing. In November 2025,...
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#15 - The World's Greatest Scapegoat Story? ft Yoko Ono
Yoko Ono: blamed in part for breaking up The Beatles. Vilified for years. There's just one problem - none of it was true. This episode examines one of history's most brutal character assassinations: how misogyny and fan obsession turned a pioneering avant-garde artist into a cultural villain. How...
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#14 - How to Leave Without Ruining Everything - ft Prince Harry
Everyone leaves something. A job. A relationship. A toxic situation. A family business. But most of us don't know how to do it well, and that's where reputations get tarnished. Prince Harry had one of the highest-profile exits in modern history. In January 2020, he and Meghan walked away from the...
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#13 - The Underdog Effect: Why We Love the Ones Who Struggle - ft Brendan Fraser
Brendan Fraser went from Hollywood's golden boy to a meme. Then he cried through a six-minute standing ovation in Venice, and the world fell in love with him all over again.This episode unpacks the science behind why we're wired to root for underdogs — and why the fall might be the most powerful...
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#12 - Jet2, TikTok & the Viral Trap: Why Going Viral Rarely Pays Off
Jet2’s TikTok jingle was the sound of the summer. Musharaf’s breakthrough in Educating Yorkshire made the world cry. But only one of them turned virality into something real. This episode explores two viral stories with very different outcomes, and reveals the hidden cost of chasing the spike. 🎯...
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#11 - Learn Why Consistency is the Most Powerful Habit You Can Have - ft. Larry David and Taylor Sheridan
Larry David. Taylor Sheridan. How Consistency Built Multi-Million Dollar Empires Larry David and Taylor Sheridan didn’t build their reputations on viral moments or big reinventions, they built them through the quiet power of repetition. David’s Seinfeld and Curb Your Enthusiasm share the same…
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#10 - What CEOs Can Learn From Comedians - Tips from Dave Chapelle & Lee Evans
Dave Chappelle. Lee Evans. What They Know About Communication That Some CEOs Don’t. Two very different comedians, one shared superpower: they know exactly when to speak, when to pause, and how to connect in a way that sticks. Dave Chappelle uses stillness, moral clarity, and perfectly timed...
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#9 - "Just Be Yourself" is Terrible Advice. Learn Why, From Keanu Reeves and Dolly Parton
Keanu Reeves. Dolly Parton. Two very different paths to the same result: trust, love, and influence. One thrives on mystery. The other thrives on openness. Both are considered among the most authentic people alive, and both prove that “just be yourself” is incomplete advice. 🎯 Why unfiltered...
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#8 - Learn How Daniel D-Lewis & Rolex Achieve So Much, By Saying So Little
Daniel Day-Lewis. Rolex. What They Know About Influence That You Don’t He’s won 3 Oscars, done barely 6 films in 25 years, rarely gives interviews - yet Daniel Day-Lewis is widely considered one of the greatest actors alive. Then there’s Rolex - a luxury brand that makes you wait months or years...
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#7 - Learn How Netflix & Tiger Woods Mastered The Art of Timing
Netflix didn’t invent streaming. Tiger Woods didn’t invent comebacks. But they nailed the timing. One disrupted an entire industry. The other turned public humiliation into sporting redemption. Not because they had the best story - but because they told it at the right moment. 🎯 Why even great...
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#6 - Learn How Reinvention Made Madonna an Icon, McConaughey a Star, & LEGO a Giant
In this episode, we learn how Madonna reinvented herself again and again without losing credibility, how Matthew McConaughey transformed from rom-com punchline to Oscar-winning powerhouse, and how LEGO came back from near-bankruptcy by completely rethinking what it meant to play. We also explore...
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#5 - Learn How Dropping Someone From Your Circle Helps You Grow
Who Can You Drop? Your Inner Circle is Your Outer Reputation Your inner circle quietly defines your outer reputation. In this episode, we dive into the science and strategy behind one of the most uncomfortable truths in life: you’re being shaped, influenced, and slowly moulded by the people…
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#4 - Learn How Barack Obama & Duolingo Mastered The Art of Framing
How You Frame Yourself Changes Everything. Master it. We’ve all met someone like this. On paper? Nothing remarkable. But in person? They just land differently. People listen. People follow. They inspire. That’s not magic, that's charisma and framing. In this episode, we dive into why perception...
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#3 - Learn How King Charles & Gary Vee Used Repetition To Influence The Masses
Say It, Say It Again… Say It One More Time: Why People Need to Hear Things More Than Once (ft HM King Charles & Gary Vee) You can’t influence anyone if they don’t remember what you said. In this episode, we unpack the power of repetition. Why saying something once is never enough in business,...
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#2 - Learn How KFC Fucked Up, Owned It and Won
You Can Fuck Up, Just Own It: Trust Is Earned, Not Spun (ft KFC & Jonathan Aitken) No one has a perfect reputation - not CEOs, not politicians, not you. The difference between those who bounce back and those who get cancelled? It’s not about avoiding mistakes. It’s about owning them. In this...
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#1 - Learn How Robert Downey Jr & Taylor Swift Owned Their Stories
Own Your Story - Or Someone Else Will If you don’t control your narrative, the world will do it for you - and you might not like their version. In this episode, we explore the power of perception, from Taylor Swift and Tesla to Ed Miliband and Robert Downey Jr. Learn how to build a story that...
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ABOUT THIS SHOW
💡 Reputation, influence & how the world actually works.Why do some people survive scandal after scandal while others remain untouched? Why do some businesses get better press? Visibility is a skill, and almost nobody is taught it.More Substance pulls apart how reputation and attention get handed out and turns it into something you can actually use. Political crises, corporate collapses, why we believe some people and not others, and what AI says about you when someone types your name or business. Hosted by Mark Di-Toro, who’s spent nearly twenty years working with global brands and some of the world’s most impressive people.So, hit follow and let’s go.
HOSTED BY
Mark Di-Toro
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Frequently Asked Questions
How many episodes does More Substance have?
More Substance currently has 22 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is More Substance about?
💡 Reputation, influence & how the world actually works.Why do some people survive scandal after scandal while others remain untouched? Why do some businesses get better press? Visibility is a skill, and almost nobody is taught it.More Substance pulls apart how reputation and attention get handed...
How often does More Substance release new episodes?
More Substance has 22 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to More Substance?
You can listen to More Substance on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts More Substance?
More Substance is created and hosted by Mark Di-Toro.
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