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211. Content That Converts With Rick Storlie

Episode 211 of the Professional Builders Secrets podcast, hosted by Association of Professional Builders, titled "211. Content That Converts With Rick Storlie" was published on November 6, 2025 and runs 42 minutes.

November 6, 2025 ·42m · Professional Builders Secrets

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Summary

Professional Builders Secrets brings you an exclusive episode with Rick Storlie from Builder Lead Converter. In this episode, Rick reveals how builders can transform simple project photos into engaging, professional-grade videos that help convert more leads into clients. Even if you’ve never created a video before, new AI technology is making it easier than ever for builders to showcase their work, build trust, and attract the right type of clients through storytelling and visual marketing.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 211 YOU WILL DISCOVER How builders can turn project photos into stunning marketing videosThe psychology behind emotional connectionWhy video builds trust faster than any other marketing toolHow to use videos at every stage, from attracting leads to converting clientsWhy understanding your target market is critical before creating contentand much, much more.ABOUT RICK STORLIERick Storlie is the founder of Builder Lead Converter. Starting his career in home building & remodeling as an entry level carpenter, he quickly moved to salesperson, sales manager, general manager, coach and now operates as “Chief Lead Converter” at Builder Lead Converter.Connect with Rick: linkedin.com/in/rickstorlie/TIMELINE 6:12 Why buyers are purchasing a “hoped-for lifestyle”14:10 How to avoid being eliminated by prospects online22:05 How AI turns project photos into great videos29:40 Using video to build trust and differentiate your business36:15 How to make video part of your overall marketing systemLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders

Episode Description

Professional Builders Secrets brings you an exclusive episode with Rick Storlie from Builder Lead Converter. In this episode, Rick reveals how builders can transform simple project photos into engaging, professional-grade videos that help convert more leads into clients. Even if you’ve never created a video before, new AI technology is making it easier than ever for builders to showcase their work, build trust, and attract the right type of clients through storytelling and visual marketing.


This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0


INSIDE EPISODE 211 YOU WILL DISCOVER

  • How builders can turn project photos into stunning marketing videos
  • The psychology behind emotional connection
  • Why video builds trust faster than any other marketing tool
  • How to use videos at every stage, from attracting leads to converting clients
  • Why understanding your target market is critical before creating content
  • and much, much more.


ABOUT RICK STORLIE


Rick Storlie is the founder of Builder Lead Converter. Starting his career in home building & remodeling as an entry level carpenter, he quickly moved to salesperson, sales manager, general manager, coach and now operates as “Chief Lead Converter” at Builder Lead Converter.


Connect with Rick: linkedin.com/in/rickstorlie/



TIMELINE

  • 6:12 Why buyers are purchasing a “hoped-for lifestyle”
  • 14:10 How to avoid being eliminated by prospects online
  • 22:05 How AI turns project photos into great videos
  • 29:40 Using video to build trust and differentiate your business
  • 36:15 How to make video part of your overall marketing system



LINKS, RESOURCES & MORE


APB Website: associationofprofessionalbuilders.com


APB Rewards: associationofprofessionalbuilders.com/rewards/


APB on Instagram: instagram.com/apbbuilders/


APB on Facebook: facebook.com/associationofprofessionalbuilders


APB on YouTube: youtube.com/c/associationofprofessionalbuilders

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