#211: Loyalty Programme Liability Modeling (Short Summary Show)
from Let's Talk Loyalty
This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ------------------------------------------------------------------------------ In this short summary show, "Let's Talk Loyalty" revisited an episode with Len Llaguno, founder of Kyros Insights. Len uses his professional training as an actuary to assess loyalty programmes not in terms of liability, but profitability and possibility. We talked about why redemptions are such a signal of a strong programme and an investment in the company's long-term success. Len also shared how brands should employ a "customer-first" mentality and also segment their customers to maximize the effectiveness of their loyalty programmes. Show Notes: 1) Episode #76: Loyalty Programme Liability Management - Len Llaguno, Founder of Kyros Insights 2) Len Llaguno, founder of Kyros Insights
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In this short summary show, "Let's Talk Loyalty" revisited an episode with https://www.linkedin.com/in/lenllaguno/ (Len Llaguno), founder of Kyros Insights. Len uses his professional training as an actuary to assess loyalty programmes not in terms of liability, but profitability and possibility. We talked about why redemptions are such a signal of a strong programme and an investment in the company's long-term success. Len also shared how brands should employ a "customer-first" mentality and also segment their customers to maximize the effectiveness of their loyalty programmes. Show Notes: 1) https://letstalkloyalty.com/76/ (Episode #76: Loyalty Programme Liability Management - Len Llaguno, Founder of Kyros Insights) 2) https://www.linkedin.com/in/lenllaguno/ (Len Llaguno), founder of Kyros Insights
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