211. Winning With Purpose - Humanizing the Digital Experience

In this episode, host Michael Marchuk talks with Maureen Burns about her book "Winning with Purpose" that was co-authored with Fred Reichheld and Darci Darnell. We'll be exploring how the primary purpose of a business should be to enrich the lives of its customers which leads generating good profits.  This enrichment is directly linked to the digital transformation efforts that organizations are using to reach their customers in a more personalized way. Here’s what we talked with Maureen about: Why customers need to feel cared for How providing customer satisfaction isn't enough What the Golden Rule can do for the way you think about your customers' experiences Why this isn't just for B2C companies, but for B2B as well To read more on this subject, check out Maureen's book, Winning with Purpose: https://www.amazon.com/Winning-Purpose-Unbeatable-Strategy-Customers/dp/1647821789 To listen to our first podcast with Maureen, "Will the Bots Love Your Customers": https://podcasts.apple.com/us/podcast/102-will-the-bots-love-your-customers/id1500724425?i=1000531643044 To ensure that you never miss an episode of Transform NOW, be sure to subscribe!