#212: "Der Purpose eines Unternehmens ist kein Marketing-Trick" mit Frank Dopheide, Human Unlimited

from GOOD WORK - Der Podcast für zukunftsfähige Arbeitskultur · host Jule Jankowski, Humiq GmbH

Frank Dopheide, Kreativdenker der Medien- und Marketingwelt, in einem Deep Talk zum Thema Purpose als höchste Instanz strategischer Unternehmensführung. Wie definieren wir Purpose? Wie finden wir den Purpose des Unternehmens? Braucht jedes Unternehmen einen Purpose? Ist es nur ein Marketing Trick oder steckt mehr dahinter?

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This episode was published on July 4, 2024.

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