213 – How to Launch an Athleisure Brand Made in the UK

In this episode, I chat with Chris Kyriacou, founder of activewear brand Soma Sportswear. Chris contacted me in 2019, looking for help to find manufacturers to make his very unique athleisurewear. In this episode, Chris talks through the process of going from idea to fully-fledged product and how we worked together to find the right factories. Discover:02:35 Chris' background and why he decided to launch his own athleisure brand05:34 How Chris worked with Kate to overcome the challenges of looking for a manufacturer to make his garments08:50 What makes the fabric that Chris' uses in his collection so innovative10:03 How Chris assures that his supply chain is as sustainable as possible15:42 Chris' top tips for anyone looking to launch their own athleisure brand18:47 The benefits of using silver in the fabric specifically for athleisurewear More Soma SportswearSoma Sportswear on InstagramSoma Sportswear WebsiteStay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.Mentioned in this episode:British Brand Accelerator