EPISODE · Jul 9, 2026 · 46 MIN
#213. Presentation Book Club: The Science of Storytelling
from Presentation Thinking™ · host GhostRanch Communications
Many have written about the shape of stories, archetypes, what stories do to the brain. But none have connected all these puzzle pieces in such a coherent and useful way as Will Storr’s The Science of Storytelling (2021). Will guides us section by section, understanding how character-driven stories are more memorable, why the brain tracks for changes constantly, flawed characters are most human and more.For storytellers in both business and creative fields, Will guides every insight with science, interesting studies and universally recognizable examples (ie: Jaws, Frankenstein, The Odyssey). If, in Will’s own words, “To accept story’s challenge and win is to be a hero”, Will becomes one for storytellers everywhere. This is an episode for: storytelling and science nerds, anyone writing a book and members of our book club.What’s in the Spice Cabinet? Get a copy for your own shelf:The Science of StorytellingLearn more about WillHereCheck out more of his books! - We’ll be reading A Story Is a Deal nextLearn from Will IN PERSON at Story Camp this November! Registration and details here
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#213. Presentation Book Club: The Science of Storytelling
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