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#213 Renata Alves, gerente de canais digitais na Maria Dolores ▷ como equilibrar canais e encantamento no digital com foco em alto padrão e experiência episode artwork

EPISODE · Jul 24, 2025 · 15 MIN

#213 Renata Alves, gerente de canais digitais na Maria Dolores ▷ como equilibrar canais e encantamento no digital com foco em alto padrão e experiência

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com Renata Alves, gerente de canais digitais na Maria Dolores, sobre os desafios e soluções no digital para uma marca de joias que preza pelo relacionamento e excelência. Ela compartilha como a Maria Dolores tem equilibrado performance e encantamento nos diferentes canais de venda, incluindo o inédito modelo de e-commerce franqueado. Renata fala sobre indicadores de excelência, experiência omnicanal, hiperpersonalização com apoio de BI e inteligência artificial, além de estratégias para transportar o toque premium das lojas físicas para o online.LinkedIn Renata Alves: https://www.linkedin.com/in/renata-alves

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#213 Renata Alves, gerente de canais digitais na Maria Dolores ▷ como equilibrar canais e encantamento no digital com foco em alto padrão e experiência

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