#213 - The Story Behind BD Signs – Barry Dickman Gets Candid

In this episode of The Ceres Podcast, Mark Petrou sits down with Barry Dickman, founder of BD Signs, to explore the incredible journey from growing up above a chip shop to becoming one of the most influential figures in fish and chip branding. Barry shares candid stories of resilience, building a business from scratch (twice), and why he believes fish and chips is one of Britain's strongest untapped brands. They dive into the future of the trade, the importance of portion control, and how independent shops can stand out without losing their community roots. Plus, hear how Barry helped hundreds of businesses survive through COVID with creative, practical solutions. Packed with real insights, honest reflections, and a few laughs along the way, this is essential listening for anyone in hospitality, food, or small business ownership. Listen now and discover why building a brand is about so much more than just a new sign. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today.  Join the discussion on the Ceres Podcast Facebook Group Episode Sponsor -> P1 Chip Preparation Formula Check out the Ceres Calculators now! 📮Join the Ceres email list to keep updated and get monthly offers.