#215: From Beach Bum to B2B Sales Guru: How Bondi Sands Dominated the Tanning Industry

Subscribe to the Growth Forum Newsletter Click Here 👉 https://www.growthforum.io/newsletterSales OS is a step-by-step operating system to rapidly grow your revenue while slashing your selling hours in half: https://growthforum.io/In episode #215 of the How to Sell podcast, Luigi Prestinenzi and Dave Fastuca sit down with Jacob Muraca, CEO and COO of Bondi Sands, a leading Australian cosmetics company that sells salon-quality self tan, SPF protection, body care and skincare products.Discover how Bondi Sands conquered new markets, committed to providing affordable, high-quality products, and achieved the impressive feat of becoming a leading skincare and cosmetics brand.Jacob breaks down the real-life decision making process of a CFO, dismissing the stereotype of a mere "cost-cutter", as he reveals how CFOs are in fact growth strategists on the hunt for incremental benefits in their purchases. We delve deeper into how the CFO and CMO's experiences can shape ROI metrics as we discuss competition for budgets within departments and how to effectively navigate potential pushbacks.Lastly, we dish out effective sales strategies across different industries and hierarchies.Tune in as we offer a fresh look at the CFO's role in growth, budget allocation, and decision making, all integral to the success of a business.If you enjoy this podcast, please leave a 5 star rating on Spotify and a review on Apple podcasts.Luigi Prestinenzi - https://shorturl.at/diwy9Dave Fastuca -  https://shorturl.at/ctvLYJacob Muraca - https://au.linkedin.com/in/jacob-muraca-04763470**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.