216: How WeWork Built a Global Social Media Team

Does your business have hundreds or even thousands of locations? Do you struggle with creating compelling content or building a team to support those locations? Today on the podcast, I'm joined by Tim Fullerton of WeWork, and we dive into how WeWork has succeeded in building a global social media team. We also dig into some of the strategies and tactics WeWork is using when it comes to gathering content, publishing, and community management for all those locations. Tim also reveals their perspective on hot topics such as IG-TV, organic versus paid social, plus much more. Let's do this!