Casual Fridays Podcast

Everyone talks about "authenticity" across social media, yet so few of us know how to follow through. Why? Because being yourself in front of the whole world on social media feels scary. This is why you see so many people brand themselves as someone we think will be more appealing than their real selves.  Today on the podcast, Jessica Zweig, Founder of The SimplyBe. Agency, a personal branding company, joins Tyler to discuss a no B.S. approach to increasing your self-worth and net worth by simply being yourself.  [PODCAST SPONSORS]  Smiirl: The Smiirl Counter for Instagram & Facebook is a surprisingly powerful way to talk about your business's social media pages in real life. Save 20% with promo code CASUALFRIDAYS at https://smiirl.com

The pandemic impacted many people and businesses in March of 2020. Carlos Gil was one of them. As a professional speaker, Carlos faced the reality that his income was about to come to a screeching halt. He knew he had to reinvent himself and find a way to provide for his family. His solution, jumping into e-commerce.  Today on the podcast, Carlos joins Tyler to share that story. Carlos talks about the business's early days and how he and his brother-in-law struggled at first. But, with some savvy guerrilla marketing and TikTok strategies, they turned it into a thriving business and have a bright future ahead.  Carlos's new business: https://outlawmasks.com Outlaw Masks on TikTok: https://www.tiktok.com/@outlawmasks Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays 

Did you know last December, in one of the stimulus bills that Congress passed, tucked away among the tax breaks, were a few provisions intended to counter online piracy, including the CASE Act? Of course, you didn't. Any average person didn't. The CASE Act, standing for Copyright Alternative in Small-Claims Enforcement, creates a small claims court within the U.S. Copyright Office, meaning violators could be liable for as much as $30,000 per violation. 😨 This week on the podcast, Tyler interviews IP Attorney of 25+ years, Pete Salsich. Pete breaks down all the fine details of the CASE Act and what it means for content creators and businesses. You don't want to miss this. Connect with Pete at The Screen Lawyer.  [PODCAST SPONSORS]  Smiirl: The Smiirl Counter for Instagram & Facebook is a surprisingly powerful way to talk about your business's social media pages in real life. Save 20% with promo code CASUALFRIDAYS at https://smiirl.com Tack: Are you tapping into the power of user-generated content? Tack streamlines user-generated content management for marketing teams. Get started today at foundontack.com  

In this episode, Tyler shares with you how to ask for Yelp Reviews to not get filtered by Yelp's algorithm. He also talks about breaking news with Clubhouse's Accelerator Program and Google's test of cost estimates in local search results. Plus, he answers some questions.  Do you want to apply for Clubhouse's Accelerator Program? Do so here: https://airtable.com/shrXUvZUuu6p8fIKZ Are you tapping into the power of user-generated content? Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays 

Are you a local business that struggles with creating content, going live on Facebook or Instagram, or finding time to try emerging new tools like Clubhouse? If so, you'll want to listen to this week's podcast, where Tyler dives into the social media collaborations. Tyler talks about the impact and influence social media collaborations can have, and he provides specific examples on how to organize collaborations with other local businesses or brands. [SPONSORS] The Smiirl Counter for Instagram & Facebook is a surprisingly powerful way to talk about your business' social media pages in real life. Save 20% with promo code CASUALFRIDAYS at https://smiirl.com Need help managing user-generated content? Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

Like everything in digital marketing, Google Ads are evolving, and they're evolving fast. So much so, Mike Rhodes had to re-write nearly 80% of his book, The Ultimate Guide to Google Ads, in the recent 6th edition.  This week on the podcast, Mike, from WebSavvy, joined Tyler to discuss Google Ads' fundamentals and what businesses need to know to place ads on the platform in 2021.  Have a question for the podcast? Follow Tyler on Instagram and shoot him a DM.  Free Google Ads Mini-Course mentioned in the show: http://gafcourse.com/ Tack sponsors the Casual Fridays Podcast. Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

With over 1.75 million podcasts, you may be thinking it's impossible to gain an audience if you start a new podcast, right? Think again. This week on the podcast, Tyler is joined by Jeremy Enns from Counterweight Creative to talk about what it takes to start and grow a podcast in 2021. Have a question for the podcast? Follow Tyler on Instagram and shoot him a DM.  Podcast Roadmap and Free Mini-Course mentioned in the show can be found at https://counterweightcreative.co/casualfridays The Casual Fridays Podcast is sponsored by Smiirl. Smiirl displays the like or follower count of your business in real-time. Podcast listeners save 20% with promo code CASUALFRIDAYS - order now at https://www.smiirl.com

In this episode, Bruce Irving from Smart Pizza Marketing joins Tyler to talk about the impact of apps like Clubhouse, TikTok, and Instagram Reels for local businesses. Tyler and Bruce share their thoughts on Clubhouse, talk about content strategy with TikTok, and social media in general, and much more. Plus, Bruce sticks around to answer listener questions with Tyler.  Have a question for the podcast? Ask it here https://casualfridays.com/question or follow Tyler on Instagram and send him a DM.  The Casual Fridays Podcast is sponsored by Tack. Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com The Casual Fridays Podcast is a production of https://casualfridays.com - a leading digital marketing agency working with top hotels & resorts and exciting consumer-facing brands. Download our FREE UGC STRATEGY WORKBOOK here: https://hello.casualfridays.com/ugc-strategy-workbook

Tyler breaks down the Facebook Algorithm and gives you the single most important takeaway marketers need to know when it comes to Facebook Marketing. He also reviews some new tests Instagram is going through and how they could impact the platform, takes some of your questions, plus much more.  Have a question for the podcast? Ask it here https://casualfridays.com/question or follow Tyler on Instagram and send him a DM.  Schedule your content, get reports, and engage followers with one simple tool. Casual Fridays listeners can get 1-month FREE of AgoraPulse. Sign-up at https://www.agorapulse.com/casualfridays and use promo code: casual1free  The Casual Fridays Podcast is a production of https://casualfridays.com - a leading digital marketing agency working with top hotels & resorts and exciting consumer-facing brands. Download our FREE UGC STRATEGY WORKBOOK here: https://hello.casualfridays.com/ugc-strategy-workbook

In this episode, Jenn Herman joins the Casual Fridays Podcast to talk about all things Instagram for Business. Tyler and Jenn dive into recent updates to the Instagram platform, talk about how businesses can leverage Instagram Reels, Newsfeed versus Stories publishing, and much more. Plus, Jenn sticks around to answer listener questions with Tyler. They even discuss the emerging platform, Clubhouse.   Have a question for the podcast? Ask it here https://casualfridays.com/question or follow Tyler on Instagram and send him a DM.  Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays  The Casual Fridays Podcast is a production of https://casualfridays.com - a leading digital marketing agency working with top hotels & resorts and exciting consumer-facing brands. Download our FREE UGC STRATEGY WORKBOOK here: https://hello.casualfridays.com/ugc-strategy-workbook

Are you one of the 63% of marketers who feel pressure to produce greater amounts of content at a higher frequency? Would you like to have tons of trustworthy content at your fingertips that is more authentic, drives engagement, and influences purchasing decisions? This week on the podcast, Tyler shares with you how to create a user-generated content (UGC) strategy that influences your customers to create user-generated content about your products and services. Download the UGC Strategy Workbook. The Casual Fridays Podcast is sponsored by Tack. Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

In this episode, Tyler shares with you about the new update to Facebook Pages. Plus, he touches on the rise in Influencer marketing and what it may look like in the future, plus much more. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now! Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays  Are you tapping into the power of user-generated content? Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

In this episode, Tyler's joined by Amanda Robinson (aka @TheDigitalGal), and they discuss the future of Facebook Ads as a result of Apple's iOS 14 update. Have a question for a future podcast episode? Drop Tyler a DM on Instagram @tylerjanderson.  Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20%! Start a 14-day free trial here: https://leadpages.com/casualfridays Need help with managing your social media? Use the tool Casual Fridays uses: AgoraPulse! Podcast listeners can get 1 free month - sign up for a free trial below, then when you're ready, subscribe to any monthly plan and use promo code "casual1free" to get your first month free. Sign up here: https://www.agorapulse.com/casualfridays

In this episode, Tyler's joined by Brian Fanzo (aka @iSocialFanz) and discuss the emergence of the new social app, Clubhouse. Brian and Tyler go over everything you need to know about this addictive, audio-only social app. On Clubhouse? Be sure to follow @tylerjanderson and @iSocialFanz. Have a question for a future podcast episode? Drop Tyler a DM on Instagram @tylerjanderson.  Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20%! Start a 14-day free trial here: https://leadpages.com/casualfridays

Did you know improv can help you with creativity, brainstorming, building teamwork, and more? In this episode, Tyler is joined by Chris Trew from Hell Yes Creative to discuss how improv can help any person and organization. Chris has over 14 years of experience performing comedy and improve and has collaborated with top brands such as the New Orleans Pelicans. The Casual Fridays Podcast is sponsored by LeadPages. Save 20% on your first purchase with LeadPages. Sign-up for a 14 day free trial at https://leadpages.com/casualfridays.com

In this episode, Tyler's joined by LeadPages brand evangelist Bob Sparkins. Bob shares with you how to build a website on a budget, necessary elements of a website and landing pages, plus some common mistakes to avoid. Have a question for a future episode? Be sure to connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!  Casual Fridays Podcast Listeners can save 20% on LeadPages - Start a FREE TRIAL today! https://leadpages.com/casualfridays

In this episode, Tyler shares with you why brands should not ignore Instagram Reels and provides seven types of Reels brands can create. Plus, he gives you all the details of FAQ's that are coming to Instagram, the return of Twitter verifications, and Snapchat's announcement of Spotlight. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

In this episode, Tyler shares with you five ways to build brand authority for your business. Plus, he gives you all the details of Twitter's Fleets, tells you the impact of the California Privacy Rights Act (CPRA) and what it means for marketers, and much more. He also answers listener questions on how to connect with Facebook support, tips on creating a privacy policy and terms of service for a website, and tools to go live on Facebook. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

In this episode, Tyler shares with you how to retarget people who engage with your Instagram account, updates you on Instagram's redesign, gives you his thoughts on Parler, and much more. He also answers listener questions on his favorite books, video equipment he recommends, and tools to get that perfect Instagram grid. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

In this episode, Tyler shares with you everything you need to know about getting started with TikTok for Business, some new products By TripAdvisor for restaurants and hotels, and more. He also answers listener questions on LinkedIn and handling challenging clients. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

In this episode, Tyler shares with you some updates to Facebook's Ads Manager that is welcoming news for e-commerce marketers and brands, some new products that Facebook is working on that could be bad news for NextDoor and Wix, and more. He also answers listener questions on photo and video editing tools, pricing for ad management, and a tool for scheduling meetings. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

In this episode, Tyler shares with you what Facebook's Messenger API means for brands and businesses, how an update to Facebook Ads is long overdue, breaks down a recent Pew Research Center study on Twitter, and more. He also answers listener questions on Yelp's algorithm, live events, and content calendars. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

This year has wreaked havoc on so many businesses, Casual Fridays included. If you've been a longtime listener of the podcast, you know that a large chunk of our business came from the hospitality and tourism industry. In today's episode, Tyler reflects on the past year and what he did at Casual Fridays to survive this nightmare. Plus, some thoughts on TikTok's growth, Facebook updates, and more.

Are you interested in starting a new business? Or working for yourself? If so, you'll want to check out this podcast interview we had with Aiden Durham from 180 Law Co. LLC, also known as prominent YouTuber All Up In Yo Business. I met Aiden on a whim when I was doing some research on some investments I was doing, and I came across her YouTube channel and I was impressed. I knew I had to introduce her to my audience. Especially with this pandemic of COVID-19 that we're all dealing with. Listen, I get it. Now more than ever is the time. The time for you to break free and start that business of yours. However, before jumping into the deep end of the pool, I want you to get a (legal) lesson from Aiden. So sit back, buckle up, let's do this!

While 2020 is widely known as the year of COVID-19 and much other craziness, TikTok has exploded on the scene.  Before COVID-19 taking over the year, I had the pleasure of sitting down with Jenn Beeing from the San Diego Zoological Society. She shared all the things the San Diego Zoo and the San Diego Safari Park were doing with this emerging platform.  While this interview was recorded way back in March, again apologies for the delay, there still is tons of great information if for you to take in if you're a prominent brand or business or even a local business.  Check it out! 

I know this podcast feed has been silent since the middle of March, right when COVID-19 hit, but we are alive and well. And we're back at it. This is a special announcement from Tyler Anderson to address the lapse of podcast episodes, COVID-19, and more.

For complete information on the Coronavirus Disease 2019 (COVID-19) please refer to https://coronavirus.gov. Mitch Jackson, an award-winning California trial attorney, joins Tyler Anderson for this special podcast episode. In this episode, Mitch shares 34-years of legal and business experience to help local businesses make good, smart decisions when faced with unexpected events like the Coronavirus disease.  Items discussed during this podcast reflect the personal views and opinions of Mitch Jackson and Tyler Anderson, no professional legal advice is given.  If you are seeking legal advice, do your own due diligence as laws vary state to state.

Would you like to know how to place Instagram Stories Ads for your business? If you're running Facebook Ads and you select automatic placements within Facebook's ads manager, you may already be running Stories ads without even knowing it. But, are automatic placements the best type of Stories ads you should be running for your business? This week on the Casual Fridays Podcast we dive into Instagram Stories Ads, the various ways in which you can place them, and best practices to get the most out of your Instagram Stories Ads.

Would you say when it comes to your website, landing pages, and social media graphics, you've optimized their design for conversions? Odds are you haven't. And if you think you have, you probably haven't. All too often, brands and businesses over-think and over-complicate their designs to what they want and feel is "on-brand" and sacrifice a positive visual experience for their target audiences. As a result, this leads to high bounce rates on websites, under-performing ad campaigns, and ultimately lower conversions. This week on the podcast, we talk with conversion obsessed design expert, Joana Galvão, who shares with us about her branding triad, the most significant mistakes brands are making with design, and what elements are a must in designs that convert.

Wouldn't it be great if you only had to do a limited amount of marketing because your customers did all of it for you? Of course, it would. While it didn't happen overnight, through a fans-first mentality, the Savannah Bananas are doing just that. This college summer baseball team (almost ten leagues removed from MLB) has crushed it by not putting their baseball team first, but their fan experience instead. As a result, they have year-over-year sellouts, a loyal fan base, and have become one of the hottest stories in sports entertainment. So sit back, buckle up, and listen to Jesse Cole, owner of the Savanah Bananas, share this epic story.  

Would you like to learn tips and suggestions to systemize your business, marketing initiatives, or social media marketing strategy? If there are any frequently repeated tasks or standard operating procedures within your company (like social media marketing), you likely can leverage or build a system to easily repeat it. Whether you are a business owner, a marketing team, or a social media manager, there undoubtedly are many tasks where you can develop systems to systemize your business and make your life easier. Additionally, when implemented correctly, you'll likely save yourself time, resources, and money. Today on the Casual Fridays Podcast, I'm joined by Jamie Palmer of Outlier Marketing Group. Building systems comes naturally to Jamie. Over the years, she has been continuously researching and studying what makes systems successful and has been implementing them for years within her business. Whether it's a system for content creation, social media marketing, or team-building, Jamie has a system in place for it all. So sit back. Buckle up. Let's do this!

Would you say you're successful when it comes to Facebook ad testing? If you're running Facebook Ads or Instagram ads, and you're one of those marketers out there that feel, "Facebook ads don't work," then you likely don't have a Facebook ads problem; you have a Facebook ad testing problem. For many marketers that struggle with Facebook Ads, it comes down to their misunderstanding of the ad platform and strategies and tactics they can implement when creating ads. To run efficient and effective ads, it all comes down to testing. On this week's episode of the Casual Fridays Podcast, I'm joined by Facebook Ads trainer and expert, Tara Zirker, from Successful Ads Club. Tara shares with you the importance of testing your ads, her Facebook ads testing philosophy, and five things marketers should test with their Facebook ads. So sit back, buckle up, let's do this!

Are you looking to tap into the power of influencer marketing? Are you struggling to know what works and what doesn't work with Influencer Marketing? On this week's episode of the Casual Fridays Podcast, Tyler's joined by Tina Madera, of 1-800 Flowers, and she shares with you all how they're crushing it with Influencer Marketing.

Are you looking for new and relevant ways to grow your business? Sometimes the best way to learn is to talk to those who've done it before. Kyle Rack now has a SaaS business, was the CEO of an agency, and published a brand new book called Free Trials and Tribulations, which is about how to grow and scale your business while getting punched in the mouth. Now let's talk business.

Are you effectively using LinkedIn to discover leads and market your business? Have you tried LinkedIn Ads? Odds are you haven't because you're not sure where to start. Don't worry; you're not alone. Many businesses do not know how to create LinkedIn ads. If you're looking for new ways to target relevant audiences, grow leads and expand your digital sales presence, then you'll want to check out this week's podcast as we dive into all things LinkedIn Ads. This week I'm joined by AJ Wilcox, the founder of B2Linked, and we talk about how to get started using LinkedIn ads, what you can expect to spend, what mistakes to avoid, and "ad hacks" along the way.

Would you like to learn how to write copy that stands out? I'm talking about the kind of copy that has your audience hanging on to your every word and ultimately inspires them to take action?  Copywriting is an integral part of what we do as social marketers, so it is essential to find ways to make your copy stand out and grab the attention of your audience. On this week's podcast, Ken Moscowitz of AdZombies.com dives into the craft of creative copywriting including why and how to write copy that stands out in the noise of the newsfeed.

Let's be honest, most businesses would love a turnkey process when it comes to vetting customers and collecting key information, right? Maybe you're searching for new ways to create conversations and remarket to highly relevant, prospective customers? Here is the reality, chances are your audience is already on Facebook. Now the question is, how do we meet them where they are and take them to where we want them to be? This week on the podcast, I sit down with Agency Advisor and author, Jason Swenk, and we discuss why businesses of any size should be leveraging Messenger Marketing (aka Chatbots) plus tips for quickly and conveniently collecting key information and vetting prospective customers through Chatbots.

What is it about storytelling that captures the attention and emotions of your audience? Would you like to know how to create compelling stories that build trust in your marketing campaigns? Storytelling is a word we can't escape from as marketers in social media. The concept of storytelling has not changed, but the mediums in which we tell them have. This week on the podcast, I'm joined by Founder and CEO of Guide Social, Matt Johnson, and we discuss how the power of storytelling for brands is more important than ever and how to create compelling stories that build trust with your target audience.

Do you know what it means to have courage in your business? Are you interested in learning more about steps you can take to become a more courageous brand? Our guest, Ryan Berman, has made the simple concept of "courage" his life's work. Through interviewing a variety of successful businesses, he stumbled upon this idea that became the ultimate guiding passion in his career. In this podcast episode, Berman reveals his definition of courage, discusses examples of "courage brands" and mistakes businesses may be making, and much more. If you're interested in learning more about how the concept of courage can take your brand to the next level, then this episode is for you.  

Do you find yourself in a content creation grind? Are you scrambling each week to create tons of content all because you feel like you must to be successful on social media? What if I told you that you could reduce your content creation by 70%, yet still get significant results? Sounds pretty awesome, I know. On today's podcast, Tina Starkey, the National Director and Social Media Manager for American Cancer Society, shares how they reduced their content creation by 70%, yet are yielding stellar results by optimizing their creative to feed the algorithms, amplifying their content to the people who matter, and investing wisely when every dollar counts.

Are you a brand looking to reach a broader audience on Facebook? Are you interested in learning how to leverage Facebook Live for your brand or organization? Maybe you're wondering what it means to "go live" on Facebook, what type of content you should be producing, or how the live platform can benefit your brand. Whether you've never tested the feature or you're dabbling with incorporating it into your social media strategy, we're sharing some of our favorite tips and tricks when using Facebook Live. Join me with today's guest, Tiffany Rivers, Social Media Manager for Boys & Girls Clubs of America, as she shares her best practices for Facebook Live and how to leverage this content to build your brand.

Are you an active member of any Facebook Groups? Would you like to know about Facebook groups for business and how they could be a potential marketing tool for your brand? Our guest today, the illustrious Bella Vasta, shares some tips and tricks on utilizing Facebook groups for business. Bella is a Facebook groups expert who has been generating revenue from them since 2012. Bella and I discuss topics such as how Facebook groups can help grow your business, what types of business can excel with groups, how to create a community within your group, best practices for starting and running a group, and much more.

Are you addicted to shows like The Bachelor and Survivor? Would you like to learn how these popular series are using a strategy called episodic content marketing to reel you in? Our guest today, the multi-talented Michael Stelzner, dives into episodic content marketing as a storytelling strategy for your brand. His YouTube show The Journey is a prime example of how showing the struggle and the behind-the-scenes, helps you gain trust and retention within your audience. Mike and I discuss everything from documentation to production to the promotion of your series, and how to use this medium in the most effective way for digital marketers.

Are you a hotel or resort looking to maximize your social media impact in 2019? Are you seeking out the key social media trends this year for your hotel? Perhaps you want to learn more about which platforms to spend your time and resources on, identify your biggest social media opportunities this year, or learn more about influencer marketing. It's no secret that, from Instagram to email marketing, today's guest knows his stuff when it comes to top social media trends for hotels in 2019. Today, on the podcast, I'm joined by Frederic Gonzalo, a speaker, trainer and consultant specializing in digital marketing best practices for travel brands with over 20 years of experience in the tourism and hospitality industry. Frederic and I discuss how hotels and resorts can get in front of consumers, publish relevant content for their audience, distinguish themselves amongst their competitors and much more.

Have you ever heard the term LinkedIn video marketing? Are you interested in reaching and connecting with more millennials? If you're like most businesses, you probably assume that Millennials are nowhere on LinkedIn. You feel this generation is spending all their time on Instagram and Snapchat, right? What if I told you that LinkedIn has finally caught up with platforms like Facebook and Instagram with some of their features (yes, they've even started to support the vertical video format), and for businesses that get in early with LinkedIn video marketing, there is a massive opportunity at their fingertips. Today on the podcast, I'm joined by a millennial LinkedIn trainer, Michaela Alexis, and we dive into all things LinkedIn video marketing. Michaela and I dig into why LinkedIn has made significant changes over the past year to focus on video, what brands should know when it comes to creating videos for LinkedIn, how brands can be fun on LinkedIn, and much more. Let's do this.

Do you invest an ample amount of time and money in advertising and marketing? Do you invest time and money in a word-of-mouth strategy? If you're like most businesses, the answer to those questions is a yes to the first and no to the second. Most companies take word-of-mouth recommendations from their customers for granted. What's crazy about that is 90% of purchases are influenced by word-of-mouth. Yet most businesses are spending a majority of their time and marketing budgets on advertising that their customers just don't trust. Today on the podcast, I'm joined by best selling author, Jay Baer. Jay is the author of a new book along with Daniel Lemin, called Talk Triggers - The Complete Guide to Creating Customers with Word of Mouth. Jay and I dive into why word-of-mouth marketing is so effective, the impact of word-of-mouth marketing online versus off-line, what businesses need to know when creating a word-of-mouth strategy to get customers to talk about them, and so much more. Let's do this!

You most likely have heard of influencer marketing, but have you heard of micro-influencer marketing?  Would you like to learn how to locate micro-influencers and discover how to create a win-win relationship with them that can be massively rewarding for your business?  Today on the podcast, I'm joined by Katherine McDermott of Slightly Savvy, an Influencer Marketing PR Firm. Katherine and I dig into the difference between influencer marketing and micro-influencer marketing, we give you some of the best strategies and tactics in working with micro-influencers, and Katherine explains why micro-influencers can be more cost-prohibitive and more impactful than a traditional influencer with hundreds of thousands of followers. We also give you some of the common red-flags and warnings you should look out for when working with influencers.  Let's do this!

Do you think your business does a good job of finding customers through social media? Would you like to know how to generate leads through social media? Today on the podcast, I give you some of the best strategies and tactics businesses are using today to generate leads through social media. Not only will I give you three common mistakes marketers are making. But I'll also give you seven strategies you can implement today to generate leads through social media. Let's do this!

Does your company maintain a blog or have a blog content strategy? Would you like the blueprint on how to successfully maintain a company blog? Today on the podcast, I'm joined by Heather Brinckerhoff of LEGOLAND Parks, and we explore LEGOLAND's blog strategy for their nine parks around the world. Heather goes explicitly into how they have successfully scaled the blog, their editorial content calendar process, and how they manage their authors and contributors. We also dig into some of the strategies and tactics LEGOLAND is using when it comes to influencer marketing, Instagram Stories, and community management. Let's do this!

Does your business have hundreds or even thousands of locations? Do you struggle with creating compelling content or building a team to support those locations? Today on the podcast, I'm joined by Tim Fullerton of WeWork, and we dive into how WeWork has succeeded in building a global social media team. We also dig into some of the strategies and tactics WeWork is using when it comes to gathering content, publishing, and community management for all those locations. Tim also reveals their perspective on hot topics such as IG-TV, organic versus paid social, plus much more. Let's do this!