#216: Is your niche narrow enough - Here's how to tell - Tash Corbin, Heart-Centred Business Podcast

Show notes can be found at tashcorbin.com/216 In today’s episode, I’m exploring how to tell if your niche is narrow enough, and what signs and pieces of information to look out for that will help you tell whether your niche is actually narrow enough or if you need to do some refinement. Let’s dive in because this is a really practical one. First and foremost… what is your niche? Your niche is the specific group of people that you focus on when you are marketing in your business. A lot of people get very confused about niching and they mistake their niche for their modality or specialist area. But your modality and specialist area are not people so they’re not niches. A niche is the specific group of people that you’re focusing on. The other thing that I see people do is that they try and articulate their niche as all the people that could benefit from their services. I understand that we do have very broad groups of people that could benefit from our services and the transformation that we facilitate. But that doesn’t help you when it comes to getting specific in your marketing. We want to make sure that when we select a niche, we’re not just selecting who you could help, but in fact, who you are focusing on when you market your products and services. Your niche actually is the foundation of your business that informs the other critical decisions that you need to make. For example, your: Messaging Value proposition Offer – how you package up your products and services Marketing strategy Channels that you select If your niche is narrow enough, it’s much easier for you to make those decisions and answer the questions: What does your message need to convey? What should your offer be? How do you talk about the value proposition of that offer and the problem that it solves? What channels should you be focusing on when it comes to marketing your products and services? What marketing strategy is going to be most effective for those people? As you can see, by just making that one critical decision – that foundational decision of who you’re focusing on when you’re marketing – you can therefore inform all of the other really important decisions that you have to make as an entrepreneur. That actually gives you a clue on how to tell if your niche is narrow enough. I have three key areas where you’re really going to struggle if your niche isn’t narrow enough. If you’re struggling with any of these areas, my number one piece of advice is to review and nail your niche. 1. Your messaging Can you articulate your tangible and practical value proposition? When I say tangible, I mean can you talk about the transformation that you facilitate, the intangible ways that impact on me (your client) today? A great example of this is doing an energetic clearing. Whilst it might be really lovely that you are able to do an energetic clearing, and it makes me feel better, if there isn’t a very real and measurable difference to my life today, then you’re going to struggle to have me convinced that I should be giving you money for that particular outcome. You want to be able to really clearly define what it is that you stand for, what the core message of your business is, and the tangible and practical value proposition of working with you. The value proposition is: What is the difference between before I work with you and after I work with you? If that value proposition is clear, relevant to my current neeLet me know your thoughts via our Text FanMail!Join us in Noosa at the Heart-Centred Business Conference in September!Find out more and secure your ticket at: tashcorbin.com/conference