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217: The Evolution of Search Engine Marketing, with Sandy Lohr | The New Marketing Stack episode artwork

EPISODE · Nov 21, 2018 · 34 MIN

217: The Evolution of Search Engine Marketing, with Sandy Lohr | The New Marketing Stack

from Conquer Local Podcast · host Conquer Local

75% of global SMBs will be run by millennials by 2025. People don't shop like they used to, and local businesses don't look like they used to. Yet, these increasingly young and savvy local business owners still need your help if they want to stay top of mind with their audiences and stand a chance against the Walmarts and Amazons of the world. The first piece of the modern customer journey is awareness, and this is where local businesses must leverage digital marketing tactics to convey their value propositions to prospects. To speak to this element of the modern customer journey, we welcome Sandy Lohr, CEO of MatchCraft. All the way from sales to CEO, Sandy brings a wealth of knowledge on Search Engine Marketing, and shares her insights into this complex digital sales process that continues to evolve. This is the first edition of the New Marketing Stack Series, stay tuned for more great content! Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

What this episode covers

75% of global SMBs will be run by millennials by 2025. People don't shop like they used to, and local businesses don't look like they used to. Yet, these increasingly young and savvy local business owners still need your help if they want to stay top of mind with their audiences and stand a chance against the Walmarts and Amazons of the world. The first piece of the modern customer journey is awareness, and this is where local businesses must leverage digital marketing tactics to convey their value propositions to prospects. To speak to this element of the modern customer journey, we welcome Sandy Lohr, CEO of MatchCraft. All the way from sales to CEO, Sandy brings a wealth of knowledge on Search Engine Marketing, and shares her insights into this complex digital sales process that continues to evolve. This is the first edition of the New Marketing Stack Series, stay tuned for more great content! Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

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217: The Evolution of Search Engine Marketing, with Sandy Lohr | The New Marketing Stack

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How long is this episode of Conquer Local Podcast?

This episode is 34 minutes long.

When was this Conquer Local Podcast episode published?

This episode was published on November 21, 2018.

What is this episode about?

75% of global SMBs will be run by millennials by 2025. People don't shop like they used to, and local businesses don't look like they used to. Yet, these increasingly young and savvy local business owners still need your help if they want to stay...

Can I download this Conquer Local Podcast episode?

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