218: Modern Era SEO, with Will Scott | The New Marketing Stack

SEO permeates every facet of the modern business. Local businesses need to be practicing SEO tactics to survive, and consumers depend on search results to make informed purchase decisions. But, as a salesperson, how do you position SEO to deliver a clear value proposition? And how does that change 30, 60, 90, or 120 days down the road? All of your questions will be answered as we are joined by Will Scott, CEO of Search Influence, and a true pioneer in the digital space. Will launched his first website in 1994 and has been driving digital innovation in the space ever since. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij