#219: Marketing Vláčku

Host: Dominik Jícha | Po Petrovi Kolářovi nastoupil Dominik, se kterým jsme probrali marketing Vláčku, jak Last Train Home familiárně přezdívají v Ashborne Games. O marketingu her (zejména na Steamu) tady hovořím s vývojáři často. Ale tady mi o něm vůbec poprvé vyprávěl někdo, kdo pomáhal přivést na svět velkou áčkovou strategii, a to navíc ve spolupráci s elitním vydavatelem. Výsledek je tak fascinujícím insightem. Ve volné části jen škrábneme po povrchu, tam se dozvíte hlavně o tom, jak vznikly trailery. V plné verzi (2 a půl hodiny dlouhé) došlo i na všechno ostatní - na marketingový mix, na sociální sítě, na Steam (nebo i GOG), eventy, kumunitu a třeba i na to, co se jim ve skutečnosti nepovedlo. Podcast můžete podpořit na herohero.co/modrak. Získáte tak exkluzivní obsah (třeba k 150minutové verzi této epizody) a předčasný přístup. Partnerem podcastu je studio Ashborne. Dotazy a reakce posílejte na [email protected]. Show notes: Last Train Home na Steamu Last Train Home Announcement Trailer Reportáž Destructoidu se zmínkou o neoznámeném vlakovém projektu (včetně vizualizace autora)

What this episode covers

Host: Dominik Jícha | Po Petrovi Kolářovi nastoupil Dominik, se kterým jsme probrali marketing Vláčku, jak Last Train Home familiárně přezdívají v Ashborne Games. O marketingu her (zejména na Steamu) tady hovořím s vývojáři často. Ale tady mi o něm vůbec poprvé vyprávěl někdo, kdo pomáhal přivést na svět velkou áčkovou strategii, a to navíc ve spolupráci s elitním vydavatelem. Výsledek je tak fascinujícím insightem. Ve volné části jen škrábneme po povrchu, tam se dozvíte hlavně o tom, jak vznikly trailery. V plné verzi (2 a půl hodiny dlouhé) došlo i na všechno ostatní - na marketingový mix, na sociální sítě, na Steam (nebo i GOG), eventy, kumunitu a třeba i na to, co se jim ve skutečnosti nepovedlo. Podcast můžete podpořit na herohero.co/modrak. Získáte tak exkluzivní obsah (třeba k 150minutové verzi této epizody) a předčasný přístup. Partnerem podcastu je studio Ashborne. Dotazy a reakce posílejte na [email protected] notes:Last Train Home na SteamuLast Train Home Announcement TrailerReportáž Destructoidu se zmínkou o neoznámeném vlakovém projektu (včetně vizualizace autora)

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This episode was published on December 4, 2023.

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