22. Build Reputation Equity NOT Vanity Numbers

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #22.  Today’s tip is something that many businesses who are starting a podcast get stuck focusing on. And, that is number of downloads. Just like number of followers across your social media platform, number of likes and comments on your social media posts. We love those numbers don’t we. The higher those numbers – the better.  However, those numbers can so often be misleading. I’ve spoken to colleagues who have had to shut down their podcast – because they just couldn’t generate any business from it – despite their podcast having millions of downloads. You would have heard me share in tip #21 about the Podcast Positioning Quadrant and the quadrant of celebrity. While you may have a lot of followers and in the case of your podcast – a lot of downloads, it doesn’t mean you’re going to be able to monetise your message and have people hire you.  So, my tip today is NOT to get stuck focusing on vanity numbers, but rather building Reputation Equity. Because reputation equity is bankable, vanity numbers are not.   What do I mean when I say Reputation Equity is bankable?  Well, when you’ve got a reputation of bringing valuable insights and a reputation of delivering results in a specific area and there is a real need in that specific area that people are struggling with, when you have the right strategies in place, nurturing listeners into leads – people will hire you.  If you’re a Coach and/or Consultant – who wants to eventually generate clients from the message and content you’re sharing so they invest in YOU, YOUR expertise, YOUR support – then it’s important to focus on building your reputation as a trusted authority, vs building your following.  In fact, if you continue to build your reputation as a trusted authority and continue to share valuable content consistently, you’ll continue to build your audience. However, it may be a smaller niched audience, however far more engaged and more likely to take action as you continue to sew into their lives with the valuable content and message you share.  So, build reputation equity – not vanity numbers, because as I’ve said before – your reputation is bankable. Vanity numbers are not.  I’ll see you in the next tip.  YOUR NEXT STEP:   Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?   Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace.  Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage  Post a review and share it!   If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!  You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:  Company website  Instagram  Facebook  Join our Community of Change Makers  Twitter  Linkedin  To staying ambitious, Annemarie Learn more about your ad choices. Visit megaphone.fm/adchoices