# 22 Célia Poncelin, Chief Marketing Officer at Heuritech (Artificial Intelligence Startup)

Disclaimer: this episode was recorded in February 2020, which is why the discussion makes no mention of the Covid19 crisis. Enjoy our conversation ! This week we are meeting with Célia Poncelin, she joined Heuritech a few years ago, a startup that uses artificial intelligence helping brands to predict trends. She also founded the companyLunetist, an eyewear brand handmade in France. With her team at Heuritech, she’s making sure they’re doing relevant choices on the market and communicate to the public. Launched in 2013, the startup recently changed its branding towards sustainable values by giving the right tools to brands. Thanks to data analysis, they guide brands through their creative process but also they make them avoid overstock. They are contributing to the changes for a better way of consuming.CONTENT & TO FIND YOUR WAY IN THE EPISODE0:55 : Célia presents herself and the company Heuritech1:35 : What did Celia do before joining Heuritech2:25 : What does it mean according to Célia "sustainable fashion"3:55 : What’s the link between Heuritech and sustainability5:35 : What services do they provide to brands6:20 : What’s going on the market right now with sustainability9:05 : What are professionals expecting from Heuritech11:20 : To what extent Heuritech is sustainable12:55 : How does she think the industry can accelerate the sustainable revolution 13:50 : What tools are the best for predictive analytics16:15 : Where she would start to create a sustainable brand18:25 : What are the biggest challenge for Heuritech and the fashion industry 20:10 : What does Célia want to close the door in our industry ?20:55 : What does she look at to get inspired ?21:55 : What is the last piece of clothes she bought ?22:58 : Who she would like to listen in this podcast ?KEYLEARNINGS« Production volume is expected to grow by 60% in ten years so if we continue this way, we’ll have a massive waste in the industry »« Brands can make better decision on what they should produce and also the quantity »« Making the best product possible is where it all starts »« Each brand has its own challenge »« We really want to change fashion deeply and to show how it can be done in a good way »TO SUPPORT SMART CREATION, THE PODCAST🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision👉 https://www.premierevision.com/fr/See acast.com/privacy for privacy and opt-out information.  Hosted on Acast. See acast.com/privacy for more information.