22. Chic Sustainability: Esther Richter’s Fashion and Sustainability Practices

What this episode covers

Esther Richter, a fashion industry professional, shares her journey and expertise in the world of fashion, with a focus on secondhand clothing and sustainability. She discusses her experience working with e-commerce platforms like Amazon, Etsy, and eBay, and provides insights into launching and marketing on these platforms. Esther also highlights the role of AI in fashion and the importance of sustainability in the industry. She shares her personal styling services and upcoming event focused on promoting secondhand fashion. Overall, Esther emphasizes the need for more sustainable practices in fashion and encourages consumers to consider secondhand options. Chapters 00:00 Introduction and Background 03:20 Transition to Secondhand and Sustainability 05:33 Working with Amazon, Etsy, and eBay 07:28 Launching on E-commerce Platforms 10:07 The Role of AI in Fashion 12:26 The Importance of Sustainability in Fashion 15:33 Promoting Secondhand Fashion 16:26 Marketing Strategies for Designers 19:42 Trends in the Fashion Industry 22:37 Personal Styling Services 25:04 Upcoming Event and Conclusion Esther's LinkedIn: https://www.linkedin.com/in/estherrichterjarousseau/ (https://www.linkedin.com/in/estherrichterjarousseau/) The Icon Muze website: theiconmuse.com Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net