EPISODE · Feb 21, 2025 · 25 MIN
#22 - Corrina Owens: Unravelling Account Based Marketing
from growth path · host Andy Culligan
#podcast #GTM #saas #gotomarket #ABM #growthpath #purplepathAndy was joined by Corrina Owens, Fractional ABM and ABM Consultant across multiple brands, along with being Podcast Host, talking about, you guessed it, all things ABM.➡️ Key topics- Where to start with Account Based Marketing - strategy around ICP, analyze data, and uniting revenue teams.- Data and tiering accounts- Making intent data work for you - 3rd party signals, competitive intelligence, and tech stack- Effective outreach - the end of spray and pray tactics- Special tactics in one-to-one sales motionGo to Corrina's Linkedin: https://www.linkedin.com/in/corrina-owens/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union
What this episode covers
#podcast #GTM #saas #gotomarket #ABM #growthpath #purplepathAndy was joined by Corrina Owens, Fractional ABM and ABM Consultant across multiple brands, along with being Podcast Host, talking about, you guessed it, all things ABM.➡️ Key topics- Where to start with Account Based Marketing - strategy around ICP, analyze data, and uniting revenue teams.- Data and tiering accounts- Making intent data work for you - 3rd party signals, competitive intelligence, and tech stack- Effective outreach - the end of spray and pray tactics- Special tactics in one-to-one sales motionGo to Corrina's Linkedin: https://www.linkedin.com/in/corrina-owens/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union
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#22 - Corrina Owens: Unravelling Account Based Marketing
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