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#22 How Vero Moda gained +442% followers on Zalando with an inclusive denim Homepage Takeover episode artwork

EPISODE · Jun 23, 2022 · 16 MIN

#22 How Vero Moda gained +442% followers on Zalando with an inclusive denim Homepage Takeover

from Inside Fashion Marketing by Zalando Marketing Services · host Zalando Marketing Services GmbH

With more and more brands embracing inclusive sizing, this week Andreas is chatting with Maria Bjerregaard, International Omnichannel Manager, and Henrik Matthiesen, Brand Director at Vero Moda’s parent company Bestseller about the brand’s Homepage Takeover on Zalando celebrating their inclusive denim assortment.  If you’re curious about values-driven marketing, inclusive sizing, and optimal customer engagement, then look (or should we say listen) no further!

What this episode covers

With more and more brands embracing inclusive sizing, this week Andreas is chatting with Maria Bjerregaard, International Omnichannel Manager, and Henrik Matthiesen, Brand Director at Vero Moda’s parent company Bestseller about the brand’s Homepage Takeover on Zalando celebrating their inclusive denim assortment.  If you’re curious about values-driven marketing, inclusive sizing, and optimal customer engagement, then look (or should we say listen) no further!

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#22 How Vero Moda gained +442% followers on Zalando with an inclusive denim Homepage Takeover

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Frequently Asked Questions

How long is this episode of Inside Fashion Marketing by Zalando Marketing Services?

This episode is 16 minutes long.

When was this Inside Fashion Marketing by Zalando Marketing Services episode published?

This episode was published on June 23, 2022.

What is this episode about?

With more and more brands embracing inclusive sizing, this week Andreas is chatting with Maria Bjerregaard, International Omnichannel Manager, and Henrik Matthiesen, Brand Director at Vero Moda’s parent company Bestseller about the brand’s Homepage...

Can I download this Inside Fashion Marketing by Zalando Marketing Services episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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